Future of Event Planning: On-site, Online & Hybrid
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Questions and Answers

Which industries were heavily impacted by the Covid-19 pandemic, experiencing economic and employment shockwaves?

  • Financial and real estate markets
  • Events, hospitality, and tourism industries (correct)
  • Healthcare and education sectors
  • Technology and manufacturing industries

What are on-site events?

On-site events involve attendees that engage with each other in person using a building or physical space (indoors or outdoors).

What are hybrid events?

Hybrid events encompass on-site and online attendees engaging together and include on-site presence with online access in paralell.

What mode uses web cams to enable participants to watch on-site events online, including through social media and YouTube channels?

<p>Live-Streaming</p> Signup and view all the answers

Many event companies and organizations thrived financially during the first 18 months of the pandemic due to furlough provisions and continued cash flow.

<p>False (B)</p> Signup and view all the answers

What is the main focus of the events industry in relation to sustainability?

<p>Building a new way of doing events that truly incorporates sustainable values and practice. (B)</p> Signup and view all the answers

What is co-creation?

<p>Co-creation is a process that engages all participants in developing the content of an event and is likely to become increasingly vital as stakeholders seek deeper authenticity in developing events as a form of community.</p> Signup and view all the answers

What is the definition of bespoke events?

<p>Bespoke events are tailored to meet the specific needs of attendees.</p> Signup and view all the answers

What does the use of RFID wristbands at music festivals allow organizers to do?

<p>Create a digital trail of festival-goers activities (A)</p> Signup and view all the answers

Flashcards

Event company challenges

Many events companies folded due to financial unsustainability after 18 months of the pandemic.

Financial restructuring

Unsustainable event business models are either failing or restructuring after the pandemic.

Gig economy in events

Many freelancers in the events industry were ineligible for furlough due to contract types.

Increased demand for skilled staff

Specialist events staff are now more sought after with higher pay rates.

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Future event adaptations

Adapt your event strategies to fit future landscapes as circumstances evolve.

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Emerging trends impact

Identify trends that could positively or negatively influence your events.

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Sustainability in events

Integrating sustainable practices is a key future theme in events.

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Inclusivity in events

Creating accessible events for diverse audiences is crucial for future success.

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Wellbeing focus

Wellbeing is an important theme impacting the future of events.

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Co-creation process

Engaging target audiences in developing event ideas enhances relevance.

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Custom events

Creating unique, tailor-made events to meet specific audience needs.

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Innovation in events

New ideas and creative approaches are vital for future event success.

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Marketplace for newcomers

A platform providing dedicated job opportunities for newcomers in the events industry.

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High-quality work experience

Offering quality opportunities for newcomers to showcase their skills.

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Paid opportunities emphasis

Only advertising paid roles unless unpaid work offers equal valuable experience.

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Mentorship in events

Guidance and support from experienced professionals for newcomers.

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Feedback loop process

A method for sharing experiences to improve job placements in events.

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Event trend monitoring

Planners must study trends that may affect their events positively or negatively.

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Innovation sources

Look beyond the events industry to find new creative inspirations.

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Collaboration for creativity

Teaming up with innovative individuals enhances event creativity.

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COVID-19 impact on events

Changes initiated by the pandemic affecting future event planning.

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Better access for newcomers

Providing entry-level opportunities for students and newcomers in the events sector.

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Future Event Leaders marketplace

A marketplace that focuses on meaningful work opportunities for industry newcomers.

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Skill demonstration

Events provide opportunities for newcomers to showcase their expertise.

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Industry newcomer support

Organizations that align with newcomer values provide essential backing.

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Social media for co-creation

Utilizing platforms like Facebook and Twitter to gather audience input for events.

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Future trends identification

Recognizing the forthcoming shifts that will shape the events industry.

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Engaging audiences

Involve audiences actively in the event planning and development process.

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Pioneering new concepts

Creating original ideas and frameworks to enhance event offerings.

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Study Notes

Event Planning in the Future

  • The Covid-19 pandemic significantly impacted the events, hospitality, and tourism industries globally, leading to initial lockdowns and halting operations.
  • Some companies transitioned to online events, developing new skills, technologies, and activities.
  • In the second half of 2021, events began to resume, though the Omicron variant led to another wave, reshaping events formats.
  • Four major event formats emerged: on-site, online, hybrid, and live-streaming.

On-site Events

  • Involve attendees engaging in person within a physical space (indoor or outdoor).

Online Events

  • Attendees engage through web platforms like Zoom, Microsoft Teams, Skype, etc.

Hybrid Events

  • Combine on-site and online attendees, allowing on-site presence with online access in parallel.

Live-Streaming Events

  • Use webcams and social media platforms (YouTube channels) for a remote view of on-site events.

Post-Pandemic Event Formats

  • Figure 12.2 illustrates the relationships between these formats post-pandemic, highlighting the shift to online.
  • Increased use of web platforms like Zoom, Microsoft Teams, Skype, and specialist software followed March 2020.
  • Public sector organizations, businesses, and educational institutions adopted online engagement due to government restrictions amid the pandemic.

Future of the Events Industry

  • The pandemic highlighted the need for sustainable, future-proof event models.
  • Event models need to adapt to examination and restructure to withstand financial instability.
  • Freelancers were disproportionately affected by the pandemic and the gig economy's temporary nature.
  • Event planners need to prioritize sustainability, focusing on climate change and logistical planning (transport for both people and goods).
  • Inclusivity and accessibility are crucial, addressing diversity and removing factors that cause exclusion.

Wellbeing

  • A key area for future consideration in events is to support mental wellbeing across stakeholders.
  • Covid-19's impact warrants considerations encompassing mental health for employees, suppliers, volunteer staff, and event attendees amid pressure and mental health concerns.
  • Events organizations need tailored resources and/or mental health support.

Co-creation in Events

  • Co-creation involves attendee participation in event concept development (through ideas, suggestions, and feedback).
  • This new trend for event content generation is vital to improving audience engagement moving forward.

Bespoke Events

  • Bespoke events, customized to meet individual attendee needs, provide a more satisfying customer experience.
  • This is in contrast with traditional, standardized events, often mirroring aspects of clothing and tailoring.
  • Online activity tracking (cookies, usage patterns) is employed to develop bespoke (customized) event offerings.

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Related Documents

Event Planning and Management - Chapter 12 - PDF

Description

Exploration of evolving event formats post-COVID-19, including on-site, online, hybrid, and live-streaming events. Focus on adapting to new technologies and attendee engagement strategies.

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