Questions and Answers
According to the American Marketing Association, what is the process of marketing?
The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Define marketing according to the Institute of Marketing and Sales Management.
Marketing is a creative management function which promotes trade and employment by assessing consumer needs and initiating research and development to meet them. It coordinates the resources of production and distribution of goods and services, determines, and directs the nature and scale of the total effort required to sell profitably the maximum production to the ultimate user.
What are the features of marketing?
The features of marketing mentioned in the text are: 1) Marketing is consumer-oriented. 2) Marketing starts with customer needs and wants. (The question was cut off, but based on the context, these are likely the features being referred to.)
What are the two definitions of marketing mentioned in the text?
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Provide two video links related to the introduction to marketing.
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