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Questions and Answers
Which of the following is NOT one of the 4 P's of marketing?
Which of the following is NOT one of the 4 P's of marketing?
- Promotion
- Price
- Profit (correct)
- Product
What is the purpose of knowing our target market?
What is the purpose of knowing our target market?
- To create effective advertising
- To develop new products
- To increase profit
- To understand consumer needs and desires (correct)
What are the three things a product must do?
What are the three things a product must do?
- Be durable, attractive, and widely available
- Generate profit, satisfy customer demands, and be innovative
- Be unique, be affordable, and be well-promoted
- Satisfy a need or desire, function as promised, and be understood by consumers (correct)
What is a unique selling proposition (USP)?
What is a unique selling proposition (USP)?
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What are buyer benefits in the product development process?
What are buyer benefits in the product development process?
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