Fundamentals of Marketing Quiz

Promotion

Price

Profit (correct)

Product

To create effective advertising

To develop new products

To increase profit

To understand consumer needs and desires (correct)

Be durable, attractive, and widely available

Generate profit, satisfy customer demands, and be innovative

Be unique, be affordable, and be well-promoted

Satisfy a need or desire, function as promised, and be understood by consumers (correct)

<p>A product's distinctive features or benefits that set it apart from competitors</p> Signup and view all the answers

<p>The core, actual, and augmented benefits that a product offers to consumers</p> Signup and view all the answers