5 Questions
Which of the following is NOT one of the 4 P's of marketing?
Profit
What is the purpose of knowing our target market?
To understand consumer needs and desires
What are the three things a product must do?
Satisfy a need or desire, function as promised, and be understood by consumers
What is a unique selling proposition (USP)?
A product's distinctive features or benefits that set it apart from competitors
What are buyer benefits in the product development process?
The core, actual, and augmented benefits that a product offers to consumers
Test your knowledge on the fundamentals of marketing with this quiz. Explore topics such as the 4 P's, self-interest, target market, and product development. Discover the importance of understanding buyer benefits and how it influences the product development process. Challenge yourself with big questions in marketing.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
