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Questions and Answers
Which of the following best describes marketing?
Which of the following best describes marketing?
- The process of analyzing micro and macro marketing environmental factors
- The process of managing marketing activities in an organization
- The process of selling products or services
- The process of creating, communicating, delivering, and exchanging offerings that have value for customers (correct)
What is the importance of marketing in the 21st century?
What is the importance of marketing in the 21st century?
- To satisfy customer needs and wants (correct)
- To analyze micro and macro marketing environmental factors
- To increase profits for organizations
- To create brand awareness
What are the core marketing concepts?
What are the core marketing concepts?
- Marketing research, marketing strategy, and marketing implementation
- Marketing mix, marketing environment, and marketing ethics
- Price, promotion, place, and product (correct)
- Market analysis, customer segmentation, and target marketing
What is the difference between marketing and selling?
What is the difference between marketing and selling?
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What is the need for marketing ethics and social responsibility?
What is the need for marketing ethics and social responsibility?
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