10 Questions
What is the purpose of business research?
The purpose of business research is to address the concerns of the firm and/or industry and provide solutions for different functional business areas.
What are the two types of business research?
The two types of business research are qualitative and quantitative research.
What is the difference between basic and applied research?
Basic research aims to expand knowledge and understanding, while applied research aims to solve practical problems.
What are the different formats of business research?
The different formats of business research include contracted research and institutional research.
Who are the stakeholders that business research analyzes?
Business research analyzes the perception, preference, and behavior of customers, employees, and other stakeholders.
Business Research is a type of ______ research that tries to address the concerns of the firm and/or industry.
scientific
Business Research offers solution/s to the different functional business areas such as ______, marketing, financial and operations management.
human resource
Contracted Business Research - if the ______ is intended only for a particular company use.
result
Business Research also gives an analysis of the perception, preference, and behavior of the ______, employees, and other stakeholders.
customers
The processed ______ of the business research becomes the basis for making decisions.
result
Test your knowledge on the fundamentals of business research with this quiz. Learn about the different types of research, the criteria for good research, and the various formats used in business research.
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