Podcast
Questions and Answers
Business research is the process of gathering, analyzing, and ______ information to help solve business-related problems or make informed decisions.
Business research is the process of gathering, analyzing, and ______ information to help solve business-related problems or make informed decisions.
interpreting
A company launching a new product might conduct business research to determine the ______ audience, the price point customers are willing to pay, and potential competitors in the market.
A company launching a new product might conduct business research to determine the ______ audience, the price point customers are willing to pay, and potential competitors in the market.
target
Qualitative research focuses on understanding ______, motivations, and opinions.
Qualitative research focuses on understanding ______, motivations, and opinions.
behaviors
Quantitative research focuses on ______ data to identify patterns and relationships.
Quantitative research focuses on ______ data to identify patterns and relationships.
Qualitative research methods often include interviews, focus groups, and ______ studies.
Qualitative research methods often include interviews, focus groups, and ______ studies.
Quantitative research methods typically involve surveys, experiments, and ______ analysis.
Quantitative research methods typically involve surveys, experiments, and ______ analysis.
The purpose of qualitative research is to explore ideas and understand ______ something happens.
The purpose of qualitative research is to explore ideas and understand ______ something happens.
The purpose of quantitative research is to measure variables and understand ______ much or how often something happens.
The purpose of quantitative research is to measure variables and understand ______ much or how often something happens.
______ research seeks to understand general business phenomena and contributes to theoretical foundations.
______ research seeks to understand general business phenomena and contributes to theoretical foundations.
Applied research addresses ______ business challenges and offers direct, actionable insights.
Applied research addresses ______ business challenges and offers direct, actionable insights.
______ research focuses on expanding knowledge and understanding of fundamental principles.
______ research focuses on expanding knowledge and understanding of fundamental principles.
______ research focuses on solving specific, practical business problems.
______ research focuses on solving specific, practical business problems.
A ______ is a statement believed to be true without proof for the purpose of a study.
A ______ is a statement believed to be true without proof for the purpose of a study.
The objective of ______ research is to develop theories, concepts, or frameworks without immediate real-world application.
The objective of ______ research is to develop theories, concepts, or frameworks without immediate real-world application.
The objective of ______ research is to provide actionable solutions for a particular business issue.
The objective of ______ research is to provide actionable solutions for a particular business issue.
A ______ is a testable statement predicting the outcome of a study.
A ______ is a testable statement predicting the outcome of a study.
The purpose of ______ research is knowledge for the sake of knowledge.
The purpose of ______ research is knowledge for the sake of knowledge.
______ are tools used to collect data in a study.
______ are tools used to collect data in a study.
Applied research solves ______ business problems.
Applied research solves ______ business problems.
The steps taken to collect data are referred to as the ______.
The steps taken to collect data are referred to as the ______.
The purpose of ______ research is knowledge for practical use.
The purpose of ______ research is knowledge for practical use.
Basic research, also known as ______ research, explores theories or concepts.
Basic research, also known as ______ research, explores theories or concepts.
The ______ provides an overview of the research topic, explains its importance, and highlights the problem being addressed.
The ______ provides an overview of the research topic, explains its importance, and highlights the problem being addressed.
______ are methods used to statistically analyze data.
______ are methods used to statistically analyze data.
A clear description of the research problem or the issue that the study aims to address is called the ______.
A clear description of the research problem or the issue that the study aims to address is called the ______.
A good business research should have ______ of purpose.
A good business research should have ______ of purpose.
Ethical guidelines followed to protect participants in a study are called ______.
Ethical guidelines followed to protect participants in a study are called ______.
The ______ defines the study’s boundaries, outlining what is covered in the research.
The ______ defines the study’s boundaries, outlining what is covered in the research.
A list of all sources cited in a study is referred to as the ______.
A list of all sources cited in a study is referred to as the ______.
The research should address ______ and significant issues.
The research should address ______ and significant issues.
Decisions made to narrow the study's focus are known as ______.
Decisions made to narrow the study's focus are known as ______.
The ______ is a format for presenting research findings in an institutional setting.
The ______ is a format for presenting research findings in an institutional setting.
Data collection methods should accurately measure what they intend to ______.
Data collection methods should accurately measure what they intend to ______.
The research must respect ______, avoid bias, and ensure informed consent.
The research must respect ______, avoid bias, and ensure informed consent.
Constraints outside the researcher’s control are called ______.
Constraints outside the researcher’s control are called ______.
The research should explore all ______ dimensions of the problem.
The research should explore all ______ dimensions of the problem.
The foundational theories that guide the research, followed by the review of related literature and studies, are part of the ______.
The foundational theories that guide the research, followed by the review of related literature and studies, are part of the ______.
Findings should help in making ______ decisions.
Findings should help in making ______ decisions.
A diagram or narrative that illustrates the relationships among the study’s variables is called the ______.
A diagram or narrative that illustrates the relationships among the study’s variables is called the ______.
Specific definitions of terms used in the study to ensure clarity are called ______.
Specific definitions of terms used in the study to ensure clarity are called ______.
Flashcards
Basic Research
Basic Research
Research focused on expanding knowledge and understanding without immediate applications.
Applied Research
Applied Research
Research aimed at solving specific, practical business problems.
Objective of Basic Research
Objective of Basic Research
To generate knowledge that contributes to theoretical foundations.
Objective of Applied Research
Objective of Applied Research
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Causal Research
Causal Research
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Exploratory Research
Exploratory Research
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Descriptive Research
Descriptive Research
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Outcome of Basic Research
Outcome of Basic Research
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Business Research
Business Research
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Qualitative Research
Qualitative Research
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Quantitative Research
Quantitative Research
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Methods in Qualitative Research
Methods in Qualitative Research
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Methods in Quantitative Research
Methods in Quantitative Research
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Differences in Purpose
Differences in Purpose
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Clarity of Purpose
Clarity of Purpose
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Relevance
Relevance
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Validity and Reliability
Validity and Reliability
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Ethical Considerations
Ethical Considerations
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Comprehensiveness
Comprehensiveness
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Actionable Insights
Actionable Insights
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Introduction
Introduction
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Statement of the Problem
Statement of the Problem
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Scope
Scope
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Delimitations
Delimitations
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Limitations
Limitations
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Theoretical Framework
Theoretical Framework
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Conceptual Framework
Conceptual Framework
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Operational Definition of Terms
Operational Definition of Terms
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Assumptions
Assumptions
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Hypothesis
Hypothesis
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Methodology
Methodology
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Data Gathering Procedure
Data Gathering Procedure
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Statistical Treatment of Data
Statistical Treatment of Data
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References
References
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E-learning
E-learning
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Study Notes
Course Information
- Course: Business Research
- Instructor: Richel Royce T. Chan, PhD
- College: Name of College
- Semester: 2nd Semester AY 2024-2025
Chapter 1: Introduction to Business Research
- Topic 1: Definition of business research
- Topic 2: Difference between qualitative and quantitative research; difference between basic and applied research
- Topic 3: Types of business research
- Topic 4: Criteria for good business research
- Topic 5: Institutional research format (proposal)
Business Research Definition
- Gathering, analyzing, and interpreting information to solve business issues or inform decisions.
- Provides insights into market trends, customer preferences, competition, and operational efficiency.
- Example: A company launching a new product uses research to determine target audience, pricing, and competitors.
Qualitative vs. Quantitative Research
| Aspect | Qualitative Research | Quantitative Research |
|---|---|---|
| Definition | Focuses on understanding behaviours, motivations, and opinions | Focuses on numerical data to identify patterns and relationships |
| Data Type | Non-numerical (e.g., words, images) | Numerical (e.g., percentages, counts) |
| Methods | Interviews, focus groups, case studies | Surveys, experiments, statistical analysis |
| Purpose | Explore ideas and understand why something happens | Measure variables and understand how much or how often something happens |
| Example | Conducting interviews to understand customer brand preferences | Using a survey to determine average customer satisfaction rating |
Basic vs. Applied Research
| Aspect | Basic Research | Applied Research |
|---|---|---|
| Definition | Focuses on expanding knowledge and understanding fundamental principles | Focuses on solving specific, practical business problems |
| Objective | To develop theories, concepts, or frameworks without immediate real-world application | To provide actionable solutions for a particular business issue |
| Purpose | Knowledge for the sake of knowledge | Knowledge for practical use |
| Scope | Broader and more theoretical | Narrower and focused on a particular business context |
| Examples | Studying consumer trust development in online marketplaces | Determining the best marketing strategy to increase product sales |
| Time Sensitivity | Not usually time-sensitive; long-term focus | Time-sensitive; seeks immediate or short-term outcomes |
| Approach | Exploratory and conceptual | Problem-solving and practical |
Kinds of Business Research
- Exploratory Research: Used when the problem is not clearly defined, aiming to gather preliminary information. (e.g., a startup studying consumer behaviour in a new market)
- Descriptive Research: Describes characteristics or functions of a market or phenomenon. (e.g., a report on the demographics of online shoppers)
- Causal Research: Identifies cause-and-effect relationships between variables. (e.g., testing if lowering product prices increases sales.)
- Applied Research: Solves specific business problems. (e.g., determining which marketing strategy increases brand awareness).
- Basic Research (Pure Research): Explores theories or concepts without immediate practical application. (e.g., studying how customer trust evolves in e-commerce platforms).
Criteria for Good Business Research
- Clarity of Purpose: Clear research question or objective (e.g., "What factors influence employee retention in the IT industry?")
- Relevance: Addresses current and significant issues (e.g., analyzing the impact of AI on small business operations)
- Validity and Reliability: Methods accurately measure intended aspects and results are consistent. (e.g., using a standardized questionnaire)
- Ethical Considerations: Respects confidentiality, avoids bias, and ensures informed consent. (e.g., anonymizing customer feedback)
- Comprehensiveness: Explores all relevant dimensions of the problem. (e.g., studying both financial and operational impacts of business expansion)
- Actionable Insights: Provides practical decisions through findings. (e.g., recommending a pricing strategy based on customer survey data).
Institutional Research Format (Proposal)
- Introduction: Overview of research topic, its significance, and problem addressed.
- Statement of the Problem: Clear description of the issue to be investigated.
- Scope, Delimitations, and Limitations: Boundaries of the study, specific aspects to focus on, and factors outside researcher control.
- Theoretical Framework: Foundational theories guiding the research (e.g., Piaget's Theory of Cognitive Development).
- Conceptual Framework: Diagram or narrative illustrating relationships between variables.
- Operational Definitions of Terms: Clear definitions to ensure clarity (e.g. E-learning).
- Assumptions: Statements presumed to be true.
- Hypothesis: Testable statement about the outcome.
- Methodology: Data gathering instrument and tools (e.g., questionnaires, interviews, tests)
- Data Gathering Procedure: Steps taken to collect data.
- Statistical Treatment of Data: Methods used for statistical analysis. (e.g., t-tests)
- Ethical Considerations: Guidelines followed to ensure participant safety.
- References: Sources cited in the study (APA 7th edition).
- Appendices: Supplementary materials like raw data, questionnaires.
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