Fundamentals in Airline Marketing

What does 'Cost' mainly consist of in the 4Cs model?

The monetary value of the product

Which aspect of the 4Cs model focuses on fulfilling the wants or needs of the consumer?

Consumer

What does 'Convenience' emphasize in the context of the 4Cs model?

Making it as easy as possible for the consumer to attain the product

How is 'Communication' different from 'Promotion' in the 4Cs model?

Refers to two-way communication available through social media Signup and view all the answers

What does 'Consumer' refer to in the context of the 4Cs model?

The person or group that will acquire the product Signup and view all the answers

'Place' in the 4Ps model is most similar to which concept in the 4Cs model?

'Convenience' Signup and view all the answers

What does 'People' refer to in the context of airline marketing fundamentals?

Airplane passengers and service personnel Signup and view all the answers

Which of the following is NOT a component of the airline service experience mentioned in the text?

Pricing strategy Signup and view all the answers

What is the significance of 'The Flying Experience (Passengers’ Demands)' section in airline marketing?

It emphasizes the importance of meeting passenger expectations Signup and view all the answers

Which factor is mentioned as a fundamental driver of air travel demand in the text?

Economic growth and world trade Signup and view all the answers

What is a key aspect of Market Analysis in airline marketing according to the text?

Identifying profitable markets and passenger profiles Signup and view all the answers

Which strategy aims to boost revenues through optimizing passenger yield in airline marketing?

Maximizing customer loyalty through frequent flyer programs Signup and view all the answers

What is the primary goal of marketing according to the Chartered Institute of Marketing?

To satisfy customer requirements profitably Signup and view all the answers

According to Philip Kotler, what is the role of marketing in an exchange process?

To satisfy needs and wants Signup and view all the answers

Which of the following is NOT a common definition of marketing?

A process for maximizing revenue without considering customer satisfaction Signup and view all the answers

What is the role of marketing in value-based marketing?

To maximize returns to shareholders Signup and view all the answers

Which of the following statements best represents the purpose of marketing?

To satisfy customer needs and wants Signup and view all the answers

What is the primary focus of marketing from a sales processing engineering perspective?