Fundamental Concepts of Marketing
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Questions and Answers

Which of the following is NOT one of the factors used to describe the mix of marketing tactics?

  • Item
  • Dispersion
  • Cost
  • Activation (correct)
  • What role does worth play in handling relationships with clients?

  • It plays a minor role
  • It plays a supporting role
  • It plays a major role (correct)
  • It has no role
  • How do buyers form a notion of value?

  • By evaluating the monetary dedication only
  • By evaluating the item's quality and monetary dedication (correct)
  • By evaluating the item's quality only
  • By evaluating the item's usefulness only
  • What is the primary objective of every marketing plan?

    <p>To maximize profit</p> Signup and view all the answers

    Why is the examination of marketing important in the modern world?

    <p>To understand promotional activities</p> Signup and view all the answers

    What are the four factors used by marketers to describe the mix of marketing tactics?

    <p>Item, cost, dispersion, and activation.</p> Signup and view all the answers

    What does quality refer to in relation to an item?

    <p>A consumer's personal evaluation of an item's usefulness in relation to its advantages and expenses.</p> Signup and view all the answers

    What is the main objective of every marketing plan?

    <p>To realize the maximum earning potential of every client connection.</p> Signup and view all the answers

    What are the four factors used by marketers to describe the mix of marketing tactics?

    <p>item, cost, dispersion, and activation</p> Signup and view all the answers

    What role does worth play in handling relationships with clients?

    <p>Worth plays a key role in handling relationships with clients by evaluating an item's usefulness in relation to its advantages and expenses.</p> Signup and view all the answers

    Why is the examination of marketing important in the modern world?

    <p>The examination of marketing is important in the modern world because it helps in understanding promotional activities and analyzing the activities associated with marketing.</p> Signup and view all the answers

    True or false: The mix of marketing tactics includes four factors: item, cost, dispersion, and activation.

    <p>True</p> Signup and view all the answers

    True or false: Quality refers to a consumer's personal evaluation of an item's usefulness in relation to its advantages and expenses.

    <p>True</p> Signup and view all the answers

    True or false: The main objective of every marketing plan is to realize the maximum earning potential of every client connection.

    <p>True</p> Signup and view all the answers

    The mix of marketing tactics is a term used by marketers to describe four factors: ______, cost, ______, and activation.

    <p>item</p> Signup and view all the answers

    With the convergence of their judgments of the item's quality and monetary dedication, buyers form a ______ of value.

    <p>notion</p> Signup and view all the answers

    Every company rely on their advertising and promotional interactions with clients to ______.

    <p>survive</p> Signup and view all the answers

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