Franchising and Responsive Supply Chain Quiz

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Questions and Answers

What is a responsive supply chain focused on?

  • Minimizing transportation costs
  • Emphasizing economies of scale in production
  • Maximizing product variety
  • Flexibility, adaptability, and quick response to changes in customer demand or market conditions (correct)

In franchising, who sets the specific rules for operating the business?

  • The government
  • The franchiser (correct)
  • The franchisee
  • A third-party consultant

What does an efficient supply chain emphasize in its production process?

  • Customization of products
  • High transportation costs
  • Economies of scale (correct)
  • Diverse assembly and inventory storage facilities

What does forward integration involve in a channel?

<p>A firm at one level of a channel owns the firm at the next level or owns the entire channel (A)</p> Signup and view all the answers

What is an example of backwards integration?

<p>A retailer that owns a manufacturing operation (C)</p> Signup and view all the answers

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