Podcast
Questions and Answers
Franchising is one of the fastest developing and well known concepts for business ______
Franchising is one of the fastest developing and well known concepts for business ______
expansion
It is where a franchisor who has created a certain way of doing a business gives a franchisee the right to ______
It is where a franchisor who has created a certain way of doing a business gives a franchisee the right to ______
utilize
In conjunction with the right to use the business concept of the franchisor will permit the franchisee the intellectual ______
In conjunction with the right to use the business concept of the franchisor will permit the franchisee the intellectual ______
property rights
An effective business is being duplicated and managed by entrepreneurs who are called ______
An effective business is being duplicated and managed by entrepreneurs who are called ______
With the supervision, control and help of the proprietor of the business concept owner, the ______
With the supervision, control and help of the proprietor of the business concept owner, the ______
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Study Notes
Franchising Overview
- Franchising is a rapidly growing business model known for its widespread recognition.
- In this model, a franchisor grants a franchisee the right to operate a business using specific methods established by the franchisor.
- The franchisee gains access not only to the business concept but also to the associated intellectual property, which includes trademarks, branding, and proprietary systems.
Role of Entrepreneurs
- Entrepreneurs, referred to as franchisees, effectively replicate and manage the franchisor's proven business model.
- Franchisees operate under the guidelines and support provided by the franchisor, ensuring consistency and quality across all franchise locations.
Support and Management
- The relationship between franchisor and franchisee involves supervision, control, and assistance, fostering the franchisee's success.
- This cooperative approach helps maintain brand standards while allowing franchisees to operate their individual businesses within a structured framework.
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