Food Product Development Quiz
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Questions and Answers

What is a product in the context of food product development?

  • A concept without any tangible attributes
  • A service without any tangible attributes
  • A physical item with tangible and intangible attributes (correct)
  • Only a physical item with no intangible attributes
  • Why do companies need to develop new products?

  • To maintain or expand their market share (correct)
  • To limit their competitive position
  • To reduce their market share
  • To decrease consumer choices
  • What are some important considerations before food product development?

  • Ignoring the reasons for product failure
  • Neglecting the product life cycle
  • Focusing only on current market trends
  • Understanding why new products are developed (correct)
  • What does a product life cycle refer to?

    <p>The stages a product goes through from introduction to withdrawal from the market</p> Signup and view all the answers

    What do tangible attributes of a product include?

    <p>Packaging, color, and price</p> Signup and view all the answers

    What is a product in the context of food product development?

    <p>A combination of tangible and intangible attributes that serves a need or satisfies a want</p> Signup and view all the answers

    Why do companies need to develop new products?

    <p>To maintain or expand their market share</p> Signup and view all the answers

    What are some key areas to consider before food product development?

    <p>Understanding why products may fail</p> Signup and view all the answers

    What does a product life cycle refer to?

    <p>The stages a product goes through from introduction to withdrawal from the market</p> Signup and view all the answers

    What are some tangible and intangible attributes of a product?

    <p>Packaging, color, price, quality, brand name, and manufacturer and retailer services</p> Signup and view all the answers

    Study Notes

    Product Definition in Food Development

    • A product in food product development refers to any consumable item created for sale, encompassing ingredients, packaging, and branding.

    Need for New Product Development

    • Companies must innovate to meet changing consumer preferences, enhance market competitiveness, and mitigate risk by diversifying product portfolios.

    Important Considerations Before Development

    • Conducting market research to understand consumer needs and preferences.
    • Evaluating regulatory requirements and nutritional standards.
    • Assessing production capabilities and resource availability.
    • Identifying potential competitors and market trends.

    Product Life Cycle

    • The product life cycle outlines the stages a product goes through from introduction to decline, including development, market introduction, growth, maturity, and eventual withdrawal from the market.

    Tangible Attributes of a Product

    • Tangible attributes include physical characteristics such as taste, texture, appearance, packaging design, and nutritional content.

    Intangible Attributes of a Product

    • Intangible attributes encompass brand reputation, consumer perception, and emotional connection to the product, influencing purchasing decisions.

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    Description

    Test your knowledge of food product development with this quiz. Learn about the essential factors to consider before creating a new food product, including understanding consumer needs and market trends.

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