L7 & L8 | Food Choice I
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Questions and Answers

What role do innate systems play in food selection?

  • They eliminate cultural influences on diet.
  • They establish food availability based solely on taste.
  • They limit the availability of food species.
  • They determine what is considered safe to eat. (correct)
  • Which of the following factors is NOT mentioned as influencing food choices?

  • Modern cooking techniques (correct)
  • Cultural definitions of food
  • Innate systems
  • Historical availability
  • How many species of plants and animals are historically consumed?

  • Over 1,000
  • Around 400
  • Between 200 to 400 (correct)
  • Fewer than 200
  • What is one significant factor currently limiting food diversity?

    <p>Commercial imperatives for production. (B)</p> Signup and view all the answers

    Which aspect of food choice is influenced by cultural definitions?

    <p>Species diversity in diets (A)</p> Signup and view all the answers

    What was a major focus of Clara Davis's study on toddlers?

    <p>Toddlers were provided with a wide range of nutritious foods. (A)</p> Signup and view all the answers

    Which concern raised about Davis's work relates to the impact of caregivers on dietary choices?

    <p>Nutrition modeling effects (D)</p> Signup and view all the answers

    What observation was made regarding the toddlers' food preferences over time?

    <p>They tended to binge on specific foods but selected a balanced diet long-term. (C)</p> Signup and view all the answers

    How may social interactions affect children's food choices according to the content?

    <p>They can reinforce preferences for specific sweet foods. (D)</p> Signup and view all the answers

    What was a noted limitation in the diversity of the diet for the children involved in Davis's study?

    <p>The children preferred the sweetest foods. (D)</p> Signup and view all the answers

    What term describes the relative preference for one food over another?

    <p>Preference (D)</p> Signup and view all the answers

    Which of the following factors can influence human food choices?

    <p>Biopsychosocial factors (B)</p> Signup and view all the answers

    What percentage of plant and animal species are likely edible?

    <p>80% (D)</p> Signup and view all the answers

    Which innate food selection system is likely to impact what foods humans choose?

    <p>Biological taste preferences (B)</p> Signup and view all the answers

    How do historical food choices shape current diets?

    <p>Through the establishment of dietary restrictions (B)</p> Signup and view all the answers

    Which of the following best represents cultural influences on diet?

    <p>Traditional cooking practices and meal customs (C)</p> Signup and view all the answers

    What is the primary factor for rejecting certain foods despite their edibility?

    <p>Cultural taboos (B)</p> Signup and view all the answers

    Which factor is least likely to determine food choices among people in different cultures?

    <p>Global market trends (A)</p> Signup and view all the answers

    What evolutionary significance does our preference for sweet foods have?

    <p>It provides a natural inclination towards energy-rich foods, historically rare. (C)</p> Signup and view all the answers

    What effect does the consumption of sugar-sweetened soft drinks have on the body?

    <p>They can lead to ineffective energy measurement resulting in obesity. (B)</p> Signup and view all the answers

    What was a key finding from studies on newborns related to sweet food preferences?

    <p>Newborns preferred sucrose over plain stimuli, indicating innate liking. (B)</p> Signup and view all the answers

    How is the body’s response to liquid calories different from solid calories?

    <p>Liquid calories do not trigger hormonal responses that signal fullness. (D)</p> Signup and view all the answers

    What behavior is observed in rats and newborn babies when exposed to sucrose?

    <p>They show an ingestive facial expression that indicates pleasure. (D)</p> Signup and view all the answers

    What is the impact of high-calorie milkshakes on preference over time?

    <p>Individuals tend to like high-calorie milkshakes more after several exposures. (C)</p> Signup and view all the answers

    What is one consequence of associating food flavors with sweetness?

    <p>It enhances the ability to identify tasty food through sight and smell. (D)</p> Signup and view all the answers

    What evidence is lacking regarding the medicinal flavor associations in humans?

    <p>Evidence showing humans can strongly associate flavors with the effectiveness of medicines. (D)</p> Signup and view all the answers

    How does drug-flavor learning manifest in humans, particularly concerning caffeine?

    <p>Humans often prefer flavors linked to caffeine when they miss their coffee. (A)</p> Signup and view all the answers

    What is a likely result of learned dislikes in food preferences?

    <p>Potential aversions to certain food flavors that may be initially liked. (D)</p> Signup and view all the answers

    What distinguishes the Aymara people's acceptance of bitter tastes compared to other groups?

    <p>They reject bitter tastes at lower concentrations. (D)</p> Signup and view all the answers

    What is the main carbohydrate found in milk that makes it slightly sweet?

    <p>Lactose (B)</p> Signup and view all the answers

    At what age do most humans lose the ability to produce lactase?

    <p>2-3 years (C)</p> Signup and view all the answers

    Why can Northern Europeans consume milk into adulthood, unlike most other animals?

    <p>They have developed a genetic ability to produce lactase. (D)</p> Signup and view all the answers

    What effect does exposure to bitter foods have on individual preferences?

    <p>It can help individuals develop a preference for bitter foods. (D)</p> Signup and view all the answers

    Which of the following groups is noted for accepting high levels of bitterness in their diet?

    <p>Tamarind consuming peoples (A)</p> Signup and view all the answers

    What does the inability to increase lactase availability with lactose exposure suggest?

    <p>There is a significant genetic component to lactase production. (B)</p> Signup and view all the answers

    What is the main factor that allows babies to consume milk without issue?

    <p>The presence of lactase in infancy. (A)</p> Signup and view all the answers

    What triggers the kidney-renin-angiotensin system during salt deprivation?

    <p>Dehydration due to water expulsion (C)</p> Signup and view all the answers

    How does salt deprivation affect sensory response according to the content provided?

    <p>Decreases response to high salt concentrations (D)</p> Signup and view all the answers

    Which period of life shows a notable change in salt consumption preference according to the content?

    <p>By four months (C)</p> Signup and view all the answers

    What might explain the higher salt preference in children of dehydrated mothers?

    <p>Epigenetic changes due to prenatal conditions (D)</p> Signup and view all the answers

    Which study provided evidence for direct physiological control over salt craving in humans?

    <p>Wilkin &amp; Richter, 1940 involving an adrenal tumor patient (B)</p> Signup and view all the answers

    What potential long-term effect was observed in generations of women who experienced starvation during pregnancy?

    <p>Greater propensity for diabetes and metabolic disorders (A)</p> Signup and view all the answers

    Why might a baby exposed to a high salt formula initially not react to it?

    <p>Lack of taste nerve development (D)</p> Signup and view all the answers

    What was a notable outcome for individuals experiencing a higher salt craving?

    <p>Increased preference for salt as a byproduct of dehydration (A)</p> Signup and view all the answers

    What is a likely reason lactase production does not increase in adult lactose intolerant individuals?

    <p>Lactase production is genetically predetermined (A)</p> Signup and view all the answers

    What evolutionary advantage is associated with the ability to digest milk in pastoralist societies?

    <p>Survival during famine due to milk consumption (B)</p> Signup and view all the answers

    Which population is notably associated with higher lactose tolerance?

    <p>Tuaregs in Africa (C)</p> Signup and view all the answers

    What personality trait is linked to a higher intake of fruits and vegetables?

    <p>Agreeableness (B)</p> Signup and view all the answers

    Impulsivity in personality traits is primarily associated with which dietary behavior?

    <p>Increased consumption of fast foods (A)</p> Signup and view all the answers

    What is the main focus of the upcoming lecture mentioned in the content?

    <p>The importance of learning in influencing food choices (B)</p> Signup and view all the answers

    Which model suggests that our food choices are driven by our body's nutrient needs?

    <p>Biological needs model (A)</p> Signup and view all the answers

    If a person is deficient in iron, what type of food are they likely to crave according to the biological needs model?

    <p>Iron-rich foods (B)</p> Signup and view all the answers

    What does the term 'the wisdom of the body' refer to in the context of food choice?

    <p>The body's drive to eat foods that fulfill nutritional needs (A)</p> Signup and view all the answers

    Which vitamin's deficiency is linked to a higher reliance on calcium absorption from milk?

    <p>Vitamin D (B)</p> Signup and view all the answers

    What factor may influence an individual's preference for hot and spicy foods?

    <p>Sensation seeking (C)</p> Signup and view all the answers

    Which of the following factors is least likely to influence food preferences according to the content?

    <p>Social media trends (B)</p> Signup and view all the answers

    In what way can personality traits influence food choices?

    <p>By shaping preferences for certain food types (D)</p> Signup and view all the answers

    Which region's pastoralists are expected to show higher lactose tolerance due to their environment?

    <p>Northern Europe (D)</p> Signup and view all the answers

    What is the recommended daily allowance of salt for adults?

    <p>6g (C)</p> Signup and view all the answers

    How does salt preference change with dietary alterations?

    <p>Low salt diets reduce preference for salty foods. (C)</p> Signup and view all the answers

    Which factor influences salt ingestion according to the studies mentioned?

    <p>Geographic location and climate (C)</p> Signup and view all the answers

    What happens to preference for salty foods after vigorous exercise?

    <p>Participants tend to add more salt to soups for a duration post-exercise. (A)</p> Signup and view all the answers

    What misconception exists regarding salt quantity in food labeling?

    <p>Salt content is understated to reduce perceived amount. (C)</p> Signup and view all the answers

    Flashcards

    Human Food Choice

    Factors influencing what humans choose to eat.

    Preference

    Relative choice between items. Stale bread or spider?

    Liking

    Absolute assessment of enjoyment.

    Edible Species

    Plants, animals, fungi, and algae suitable for human consumption.

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    Plant Species

    Estimated at around half a million species.

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    Animal Species

    Estimated at around two million species.

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    Edible Proportion

    Roughly 80% of plant and animal species are edible, including fungi and algae.

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    Broad Problem of Food Choice

    The overall issue of understanding factors influencing what humans eat.

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    Limited Edible Species

    Only a small number (2-400) of plants and animals are commonly eaten, historically influenced by availability and now by commercial factors.

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    Innate Food Choice Systems

    Biological systems that guide our natural food preferences, focusing on safety and cultural influences.

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    Food Choice Factors

    A combination of biological, psychological, and societal influences on what we eat.

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    Safety in Food Choice

    Innate systems identify safe food for consumption.

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    Cultural Food Influence

    Societal norms and traditions that shape what is considered food by a culture.

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    Wisdom of the body concept

    The idea that our bodies naturally choose a nutritionally complete diet.

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    Clara Davis's study

    A 1935 study (on toddlers) suggesting a balanced diet choice in children when presented with various nutritious food.

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    Model issues in Davis's study

    Concerns about how social interaction influences food preferences, and the limited range of food choices available to the toddlers.

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    Toddler food preferences

    Toddlers may initially prefer sweeter foods, which can raise issues of their selection of balanced diets.

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    Hospitalized toddlers study

    15 toddlers, 6-11 months, stayed in a hospital until 4-5 years old, and offered various nutrients at each meal.

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    Sweet Food Preference

    Humans naturally prefer sweet foods, likely due to the association with calories.

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    Baby Preference (Sucrose)

    Even premature and hydrocephalic babies show a preference for sucrose-containing nipples, suggesting an innate liking.

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    Innate Sweet Preference

    Studies on babies suggest a biological predisposition to like sweet flavors.

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    Sucrose and Rats

    Rats, like humans, display a facial expression (smiling) indicating enjoyment of sucrose.

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    Sugar in Diet

    A high proportion of daily energy intake from added sugar is a concern, especially in liquid form.

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    Salt preference in adolescence

    A preference for salty foods peaks during adolescence, likely influenced by hormones.

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    Salt and cold climates

    People in colder climates tend to consume more salt, possibly linked to blood pressure regulation and the body's need to retain heat.

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    Salt intake and exercise

    Following strenuous exercise, people may crave more salt, potentially due to the body's water loss and electrolyte imbalance.

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    Recommended daily salt allowance

    The recommended daily intake of salt in adults is approximately 6 grams, around the amount found in one slice of pizza.

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    High salt intake and health risks

    Consuming more salt than recommended (around 12 grams per day) can raise blood pressure, increasing the risk of stroke and other health issues.

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    Salt Deprivation Physiology

    The body expels water to maintain salt balance, leading to dehydration and a desire for more salt. Sensory changes also occur, making individuals prefer higher salt concentrations.

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    Salt Craving in Babies

    While initially insensitive, babies develop a taste and preference for salt by four months. Maternal dehydration during pregnancy can influence this preference in their offspring.

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    Epigenetic Changes

    Changes in gene expression that occur without altering the underlying DNA sequence. These changes can be influenced by the environment, like maternal dehydration during pregnancy.

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    Wilkin & Richter Study (1940)

    A case study of an adrenal tumor patient that showed a significant salt craving, even among early words in the child's vocabulary, suggesting a direct physiological influence on craving.

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    Kidney-Renin-Angiotensin System

    A system in the body that regulates blood pressure and salt balance. Salt deprivation triggers this system, eventually inducing a desire to consume more salt.

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    Salt Sensitivity in Neurons

    The taste nerve's sensitivity to salt doesn't change during salt deprivation, but the response to high salt levels decreases, affecting brain nerve response.

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    Salt Deprivation Response

    The body's response to low salt levels involves expelling water and influencing brain's response to make an animal/person prefer a higher salt concentration.

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    Human Salt Preference

    Human beings can exhibit a salt preference which is likely controlled physiologically. This preference can be impacted by early experiences and even more drastically by events during pregnancy.

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    Aymara Bitter Taste Rejection

    Aymara people, despite having similar sensitivity, reject bitter tastes at lower concentrations than other groups. This is likely due to their diet's reliance on potatoes, which can contain harmful toxins.

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    Learned Taste Preference (Bitter)

    Exposure to bitter foods, even if initially disliked, can lead to a learned preference. This can be observed in certain cultures, like those consuming tamarind.

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    Lactase Enzyme Loss

    Most humans lose the ability to produce the lactase enzyme needed to digest milk after 2-3 years of age.

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    Milk Consumption through Adulthood - Europeans

    Northern Europeans can and do consume milk as adults, differing from most other animals.

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    Potential Genetics vs. Exposure (Milk)

    The ability to digest milk in Northern Europeans could be a genetic trait or from exposure. Studies suggest a stronger genetic component, with increased lactose exposure seemingly doing little to facilitate milk digestion.

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    Milk and Infant Consumption

    Milk consumption is typical for infants as it is slightly sweet, making it suitable.

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    Potential Exposure's Effect on Lactase

    Exposure to increasing amounts of lactose does not appear to lead to greater lactase production to facilitate easier digestion.

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    Bitter Food Preference and Culture

    Differences in how cultures perceive and accept bitter tastes shows the influence of diet and cultural practices on food preferences.

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    Learned food likes

    Preferences for certain flavors develop through experience, often associating tastes with positive feelings or memories.

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    Hi-cal milkshake experiment

    A study showing that repeated exposure to a high-calorie milkshake leads to increased liking for it, even if the person isn't consciously aware of this learning.

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    Learned food dislikes

    Disliking certain flavors can be learned through negative associations or past experiences with those tastes.

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    Flavor-medicine association

    People can associate the taste of a medicine with its perceived effect on their wellbeing; this helps identify the medicine by taste.

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    Drug-flavor learning

    A person can learn to associate a specific flavor with a particular drug's effect or feeling. This is particularly demonstrated with caffeine where we tend to crave foods associated with its consumption.

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    Adult Lactose Intolerance

    Lactose intolerance in adults is not affected by milk exposure; milk consumption will not increase lactase production.

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    Early Milk Exposure

    Animal studies suggest that early milk exposure following weaning does not influence lactase production in individuals.

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    Lactase I Genetic Control

    The ability to produce lactase into adulthood is largely determined by genes.

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    Pastoralist Lactose Tolerance

    The ability to digest milk is advantageous in pastoralist societies due to the reliance on milk as a food source during famine, as well as the crucial role of vitamin D and calcium absorption in northerly climates.

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    Lactase II Genetic Control

    Lactose tolerance, a dominant gene, is more common in pastoralist societies, showing a pattern in Europe from north to south which aligns with cloud cover, a factor influencing vitamin D production.

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    Heritability of Personality

    Personality traits are strongly influenced by genetics.

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    Conscientiousness and Food

    Individuals with a high level of conscientiousness tend to have a higher intake of fruits and vegetables.

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    Impulsivity and Obesity

    Impulsiveness is linked with a higher chance of weight gain/obesity and consumption of fast food, processed food, and sugary drinks.

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    Genetic Influences on Food

    Our genes influence our preferences for sweet, salty, and bitter foods, our ability to consume milk, and how personality influences food choices.

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    Capacity for Learning about Food

    Our capacity to learn about what we, and others, eat is the most important genetic influence on food.

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    Biological Needs Model

    A theory proposing that biological needs drive food choices to satisfy bodily nutrient requirements.

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    Experiential Food Construction

    Our experiences shape our liking or disliking for food.

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    Infant to Adult Food Preferences

    Understanding how infants begin with milk and develop varied food likes and dislikes is a central question in food choice.

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    Wisdom of the Body Concept

    A theory proposing that if given enough food choices, our body will select what it needs or it has deficiencies.

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    Biological Theory of Food Choice

    A theory stating that our bodies drive us to eat specific foods to meet biological needs.

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    Study Notes

    Food Choice I

    • The broader problem of food choice and innate factors are based on Logue Ch.5
    • Appetite: The psychology of eating and drinking
    • What dictates human food choice?
      • Factors dictating what foods we choose to eat will be examined
      • Definitions: liking and preference
        • Preference is relative (e.g., stale bread vs deep-fried spider)
        • Liking is absolute (e.g., neither would probably be liked)
    • Study of food choice is important for health reasons
      • Dietary choices have a major effect on health
      • Obesity/overweight is increasing at 1% per year
      • Avoidance of dietary-related cancer and heart disease (e.g., processed meats and colon cancer; saturated fat and heart disease)
      • Cost savings from avoiding diet-related diseases
      • Improving diet is cheaper than psychotherapy and helps with recovery from depression
    • Study of food choice is important for business reasons
      • Processed food manufacture in Australia has a large turnover (74 Billion dollars in 10 years)
      • Fast food sales alone in 2015 were worth 17 Billion dollars
      • Food and liquor sales account for nearly half of all retail spending
      • Australian food exports are worth 30 Billion dollars, accounting for 11% of exports, and processed food is the most profitable sector
    • Innate preferences
      • Genetic and environmental influences on food preferences interact
      • Focus on food preferences influenced by genes, examining five cases (sweet, salty, milk, personality, and other factors)

    Innate Preferences

    • Although it's simpler to split the discussion into genetic vs environmental influences, they generally interact
    • Bitter sensitivity is moderated by parental influence
    • Focus on food preferences that are primarily influenced by genes
    • Five cases: sweet, milk, salty, bitter, personality factors (neophobia)
    • Emphasize that the most important genetic disposition is capacity to learn about food

    Sweet

    • In almost every animal studied, a sweetened food is preferred over a non-sweetened one.
    • Sweet foods typically signal calories, energy, and are relatively rare (e.g., honey, honey ants, fruits).
    • Liking for sweet foods has several effects, including a role in African slavery and current high rates of sugar consumption in the US
    • It's a significant factor in obesity: liquid form of sugar causes minimal fullness and compensation

    Is liking or preference for sucrose in our genes?

    • Newborns even prefer sucking a sucrose-impregnated nipple to a plain one

    Physiology

    • The tongue has one type of sweetness receptor, which passes signals to the chorda tympani nerve (more fibers dedicated to 'sweet' than other tastes)
    • This nerve sends signals to areas in the brain that drive liking for sweetness (periaqueductal gray and nucleus accumbens shell)

    Genetic Evidence I

    • Table sugar breaks down into fructose in the gut; intolerance is caused by an inability to move fructose across the gut wall or (making a person quite unwell)
    • The failure to find difference in sucrose consumption/liking between MZ and DZ twins for sweet things also suggests, it's probably similar in many people

    Genetic Evidence II

    • Preference to like sucrose can be bred into rats
    • Concentration of peak liking to sucrose can be shifted upward, selectively breeding rats who like the sweetest things
    • Reduction of sucrose liking in 'supertasters'due to more sweetness receptors

    Salt

    • Many animals and people will go to great lengths to obtain salt, which is often not readily available
    • Salt is essential for many functions, including maintaining blood pressure and hydration
    • During times of limited access to salt, people often go to great lengths to find it.
    • Salt is an essential part of our diet and lack of salt is fatal
    • Reflects in the Roman word for salary as it came from the Roman word for a salt ration

    Salt Craving in Humans I

    • Babies may not be initially sensitive to salt, but they readily consume salt-formulas, after mixing errors, showing they can't taste high levels of it, but have readily consumed and react to it
    • Mothers exposed to dehydration during pregnancy may have children who prefer higher salt concentrations

    Salt Craving in Humans II

    • What evidence do we have in humans that salt cravings are directly under physiological control?
    • Demonstrating that salt preferences peak in adolescence suggests a role for hormones
    • Exercise and salt preferences (increased salt cravings after intense exercise)
    • Evidence in mice that experience of high saline diet produces less frostbite when compared to a low salt diet

    Salt in Food

    • Salt is added as a bulking agent, preservative, and flavor enhancer in processed foods; this is a major reason for excess salt consumption

    Evolution and Salt Craving

    • Cystic fibrosis is a genetic disorder that affects the intestines and airways
    • Carriers of the cystic fibrosis gene excrete far less salt, which may be beneficial in certain environments

    Bitter

    • Things that are bitter are almost always poisonous, hence the facial expression for bitter foods
    • Exposure does appear to affect preference for bitter foods: If people are exposed to bitter tastes, their preference for bitter foods can be reduced
    • The Aymara people in Latin America reject bitter tastes

    Milk

    • Being a mammal is synonymous with consumption of milk in infancy, specifically milk is slightly sweet (7% lactose), and it comes as no surprise that infants readily consume it.
    • No animal consumes milk into adulthood, the puzzle of why Norther Europeans can/do consume milk into adulthood
    • A key question is why can people tolerate milk (e.g., Northern Europeans) longer into adulthood when other mammals don't.

    Lactase

    • Loss of lactase production after 2-3 years of age in humans makes the ability to tolerate milk, in Northern Europeans, a consequence of exposure (continued consumption) rather than genetic ability to produce lactase.

    Genetic Control of Lactase I

    • The ability to produce lactase into adulthood is likely determined by genetics
    • Two evolutionary arguments for genetic traits tied to lactase tolerance (famine means death and vitamin D/calcium absorption)

    Genetic Control of Lactase II

    • The pastoralist account of lactase tolerance is supported by its presence in North-South gradient in Europe (c.f. cloud cover), correlating with average cloud cover
    • Also evident in all pastoralist societies, such as Tuaregs in Africa
    • Presence of lactose tolerance is a dominant genetic trait, enabling for rapid spread in populations

    Personality

    • Personality traits are heritable, influencing food preferences (e.g., conscientiousness is linked to fruit and veg intake)
    • Impulsivity is linked to higher consumption of risky foods, like fast foods, processed foods, and soft drinks

    Genes - Conclusion

    • Strong genetic influences on preferences for sweet, salty, bitter foods, and milk tolerance.
    • Capacity to learn about food as the most important genetic influence on food choices.
    • Learning about what and how to eat is a major focus for a later lecture.

    Food Choice II

    • Biological, Experience, and Development aspects of food preferences.

    A Biological Needs Model of Food Choice

    • Many believe food likes and dislikes are dictated by biological needs for specific micro/macronutrients
    • If the body is deficient in a particular nutrient (e.g., iron, vitamin B) it will try to seek that particular food for its needs
    • Wisdom of the body" theory: suggests that if people could freely choose any food and eat for their nutritional needs, their body will choose a diet that perfectly meets those needs- but is that accurate

    Wisdom of the Body I

    • Idea that bodies can naturally select a nutritionally complete diet developed between 1900 and 1960
    • Clara Davies's study in 1935 and similar work in animals is a critical finding in the human domain

    Wisdom of the Body II

    • Concerns about how social interaction and circumstances might affect food preference choices, and potentially influence observations on the ability of people/animals to choose healthy diets

    Wisdom of the Body III - Animals

    • Strongest claims for the wisdom-of-the-body theory is in animal studies examining thiamine deficiency in rats (rats can select diets rich in thiamine if they've been deprived of it, but it might be due to an aversion to previous deficient diet)

    Wisdom of the Body IV - Animals

    • Broader look at animal data doesn't strongly support the wisdom-of-the-body theory
    • Early studies often lacked statistical analysis
    • When more palatable alternatives are available, animals will choose them (over healthier, less desirable foods).

    Wisdom of the Body V - Scurvy

    • Individuals with scurvy (lack of Vitamin C) show a similar lack of self-selection when deciding what to eat
    • It took 200 years for the world to determine the link between diet and scurvy, showcasing how biological choices aren't necessarily indicative of what's needed

    Advertising I

    • Advertising of food, especially to children in the United States is very powerful
    • The amount of money spent on advertising food (e.g., fast food) is extremely high
    • Children, exposed to food advertisements, often request those advertisements (to their parents) leading to greater likelihood of purchase

    Advertising II

    • Child-oriented ads are most effective when foods or drinks are associated with particular TV characters
    • Research shows that exposure to TV ads and subsequently asking for purchase is overwhelmingly correlated with higher consumption and purchases among children.

    Getting from Milk to Adult-Like Food Preferences

    • The cumulative effect of various childhood experiences in shaping adult food preferences
    • Exposure to foods and learning about nutritional value and preferences

    Conclusion

    • Both innate and experiential factors are important in shaping food choices.
    • The most important determinant of what people eat is their culture: Cultural norms about food dictate what is safe and permissible to eat and not to eat. The main focus of the next lecture.

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