Podcast
Questions and Answers
Why does the speaker lean towards module two?
Why does the speaker lean towards module two?
What did the speaker do over the last few years?
What did the speaker do over the last few years?
What will the speaker show in the presentation?
What will the speaker show in the presentation?
Where does the speaker suggest starting the day?
Where does the speaker suggest starting the day?
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What is the purpose of the benchmark assessment?
What is the purpose of the benchmark assessment?
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What is the benefit of having different styles of gift cards?
What is the benefit of having different styles of gift cards?
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Where are the gift cards displayed in the Starbucks store?
Where are the gift cards displayed in the Starbucks store?
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Which type of bag was strategically placed in the store to promote gift cards?
Which type of bag was strategically placed in the store to promote gift cards?
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What additional item did the handle bag come with when purchased?
What additional item did the handle bag come with when purchased?
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Where was the unexpected gift card display located in the store?
Where was the unexpected gift card display located in the store?
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What type of items were included in the collage gift display at the grocery store?
What type of items were included in the collage gift display at the grocery store?
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What is the next module after the one mentioned?
What is the next module after the one mentioned?
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What does the speaker encourage the audience to do with their smartphone?
What does the speaker encourage the audience to do with their smartphone?
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What does the speaker ask the audience to do on the Facebook page?
What does the speaker ask the audience to do on the Facebook page?
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Which department store mentioned in the text has a display next to every cash register all year long?
Which department store mentioned in the text has a display next to every cash register all year long?
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What is the only style of gift card offered by H&M?
What is the only style of gift card offered by H&M?
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What type of store has a plastic sign with envelope sleeves next to the cash register?
What type of store has a plastic sign with envelope sleeves next to the cash register?
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Where is the attractive three-dimensional display mentioned in the text located?
Where is the attractive three-dimensional display mentioned in the text located?
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Which type of display did Shear Art strategically place throughout their retail center?
Which type of display did Shear Art strategically place throughout their retail center?
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What did the featured table at Root Salon have?
What did the featured table at Root Salon have?
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What did the salon company use the display with party fun favors for?
What did the salon company use the display with party fun favors for?
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Why is it important to display gift cards prominently to boost sales?
Why is it important to display gift cards prominently to boost sales?
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Which salon company implemented a colorful display of gift card sleeves?
Which salon company implemented a colorful display of gift card sleeves?
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What idea did the speaker have regarding travel-sized hair products?
What idea did the speaker have regarding travel-sized hair products?
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What did the speaker mention about gift cards as a popular gift request?
What did the speaker mention about gift cards as a popular gift request?
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What did Genesis Salon and Spa implement on their front desk for birthday awareness?
What did Genesis Salon and Spa implement on their front desk for birthday awareness?
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Module two is the speaker's favorite module.
Module two is the speaker's favorite module.
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The speaker takes pictures of different stores and restaurants for inspiration.
The speaker takes pictures of different stores and restaurants for inspiration.
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The speaker will only show examples from the salon industry in the presentation.
The speaker will only show examples from the salon industry in the presentation.
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True or false: The benchmark assessment is only done once throughout the course.
True or false: The benchmark assessment is only done once throughout the course.
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True or false: The gift cards at Starbucks are always displayed next to the cash register.
True or false: The gift cards at Starbucks are always displayed next to the cash register.
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True or false: The gift cards at H&M are only available during certain holidays or occasions.
True or false: The gift cards at H&M are only available during certain holidays or occasions.
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True or false: The speaker encourages the audience to take pictures of signage in their favorite stores.
True or false: The speaker encourages the audience to take pictures of signage in their favorite stores.
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Module three is about sales plan and promotions.
Module three is about sales plan and promotions.
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The speaker encourages the audience to post their pictures on Facebook.
The speaker encourages the audience to post their pictures on Facebook.
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The speaker will calculate the average sales for the last 12 months.
The speaker will calculate the average sales for the last 12 months.
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True or false: The handle bag mentioned in the text was larger than the gift card next to it.
True or false: The handle bag mentioned in the text was larger than the gift card next to it.
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True or false: The handle bag purchased also came with a fortune cookie inside.
True or false: The handle bag purchased also came with a fortune cookie inside.
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True or false: The gift card display at Charming Charlie was located at the cash register.
True or false: The gift card display at Charming Charlie was located at the cash register.
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True or false: The collage gift display at the grocery store included adult beverages.
True or false: The collage gift display at the grocery store included adult beverages.
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True or false: The department store mentioned in the text only offers one style of gift card.
True or false: The department store mentioned in the text only offers one style of gift card.
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True or false: The Carson's department store mentioned in the text is located in Michigan.
True or false: The Carson's department store mentioned in the text is located in Michigan.
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True or false: The P.f. Chang's restaurant mentioned in the text is usually found at the Atlanta airport.
True or false: The P.f. Chang's restaurant mentioned in the text is usually found at the Atlanta airport.
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True or false: The display at the P.f. Chang's restaurant is three-dimensional and in the colors of their brand.
True or false: The display at the P.f. Chang's restaurant is three-dimensional and in the colors of their brand.
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True or false: The salon company in Tampa strategically placed the gift card display throughout their retail center.
True or false: The salon company in Tampa strategically placed the gift card display throughout their retail center.
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True or false: The front desk is a great location to display gift cards.
True or false: The front desk is a great location to display gift cards.
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True or false: Some salons keep their gift cards hidden under the desk or in a drawer.
True or false: Some salons keep their gift cards hidden under the desk or in a drawer.
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True or false: The featured table at Root Salon is located behind the front desk.
True or false: The featured table at Root Salon is located behind the front desk.
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True or false: The speaker suggests making 50 travel-sized hairspray displays.
True or false: The speaker suggests making 50 travel-sized hairspray displays.
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True or false: The head shop salon company is located in Halifax, Nova Scotia.
True or false: The head shop salon company is located in Halifax, Nova Scotia.
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True or false: Genesis Salon and Spa implemented 3D signage for birthday awareness.
True or false: Genesis Salon and Spa implemented 3D signage for birthday awareness.
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True or false: HQ Salon and Spa also implemented 3D signage for birthday awareness.
True or false: HQ Salon and Spa also implemented 3D signage for birthday awareness.
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Study Notes
Examples of Creative Gift Card Displays
- The speaker is discussing the importance of visual inspiration and how it helps in generating ideas.
- The speaker has been taking pictures of different stores and noticed similarities in the displays of gift cards.
- The Starbucks display had six different areas for plastic gift cards with four different styles, providing choices for customers.
- The Starbucks display was located next to the cash register and was always available throughout the year.
- H&M had a display next to every cash register with a black gift card and different greeting card styles, making it a convenient one-stop shop for customers.
- Carson's department store had a display with envelope sleeves for gift cards, offering different styles for different occasions.
- P.f. Chang's had an attractive display at the hostess stand with a small branded bag, a greeting card, tissue, and a fortune cookie.
- Charming Charlie had a display near the clutch bags, suggesting customers purchase the clutch along with a gift card.
- The speaker suggests using similar displays for gift cards in the salon industry, using items like bags or clutches.
- A grocery store had a creative display with a bouquet-like arrangement of adult beverages and candy, making it a fun gift option.
- The speaker encourages participants to take the benchmark assessment and print the gift card planning and tracking sheets.
- Participants are encouraged to take their own photos of inspiring displays and share them on the private Facebook page for members.
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Description
Discover the Perfect Gift for Birthdays with Salon Company Gift Cards - Take our quiz to find out how to choose the ideal present for someone's special day. Learn about the variety of gift card options available and get inspired to make someone's birthday extra special!
