Financial Services Marketing Final Exam Review Quiz

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Questions and Answers

What distinguishes services from goods?

  • Wider distribution network
  • Longer shelf life
  • High production cost
  • Intangibility (correct)

What does 'inseparability' in services mean?

  • Services can be stored for future use
  • Services have a longer duration of use
  • A service can only be provided if there is a customer willing to purchase and experience it (correct)
  • Services can be easily separated into different components

What does 'perishability' refer to in the context of services?

  • Services have a longer shelf life compared to goods
  • Services can be easily stored for future use
  • Services are produced and consumed simultaneously, making them perishable (correct)
  • Services have a constant demand regardless of consumer interest

What does 'macro environment' focus on?

<p>Broad general trends within the company and the society (B)</p> Signup and view all the answers

What does 'fiduciary responsibility' refer to in the financial services industry?

<p>Implicit responsibility of financial services providers in managing funds and providing financial advice (C)</p> Signup and view all the answers

Flashcards

Intangibility of Services

Services are intangible, meaning they cannot be physically touched or held.

Inseparability of Services

Services require a customer to be present for them to be provided.

Perishability of Services

Services are consumed as they are produced, meaning they cannot be stored or saved for later use.

Macro Environment

The macro environment refers to the broader factors that affect a business, such as economic trends, political climate, and social changes.

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Fiduciary Responsibility

Fiduciary responsibility means that financial service providers have a legal and ethical duty to act in the best interests of their clients.

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Study Notes

Distinctions between Services and Goods

  • Services are intangible, while goods are tangible and physical products
  • Services are often customized, whereas goods are standardized
  • Services are often produced and consumed simultaneously, whereas goods are produced first and then consumed

Characteristics of Services

Inseparability

  • Inseparability means that services are typically produced and consumed at the same time
  • This characteristic makes it difficult to separate the production and consumption of services

Perishability

  • Perishability refers to the fact that services cannot be stored or inventoried
  • Services are highly perishable, meaning that if they are not used, they are lost forever

Macro Environment

  • The macro environment focuses on external factors that affect an organization, including economic, social, technological, environmental, and political factors
  • These factors are beyond the control of an organization, but can still impact its operations and performance

Fiduciary Responsibility

  • Fiduciary responsibility refers to the obligation of financial institutions to act in the best interests of their clients
  • This responsibility involves managing clients' assets and making decisions that prioritize their needs and goals

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