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Questions and Answers
What is the primary way in which businesses used to sell things in the past?
What is the primary way in which businesses used to sell things in the past?
- By mail order
- In physical places called markets (correct)
- On the Internet
- Through newspapers
What are examples of items sold in Consumer Goods Markets?
What are examples of items sold in Consumer Goods Markets?
- Currencies and financial products
- Food, cosmetics, and magazines (correct)
- Oil, copper, and wheat
- Business services like auditing
What is the main focus of Marketing?
What is the main focus of Marketing?
- Creating products that meet people's needs (correct)
- Keeping an eye on what other companies are doing
- Setting a fair price
- Selling things
What is a characteristic of Mass Market?
What is a characteristic of Mass Market?
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What do Financial Markets deal with?
What do Financial Markets deal with?
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Study Notes
Traditional Sales Methods
- Businesses used to sell things primarily through physical storefronts and face-to-face interactions.
Consumer Goods Markets
- Examples of items sold in Consumer Goods Markets include:
- Household goods (e.g. cleaning products, kitchen appliances)
- Clothing and accessories
- Electronics (e.g. phones, laptops)
- Food and beverages
Marketing Focus
- The main focus of Marketing is to understand and satisfy customer needs and wants.
Mass Market Characteristics
- A characteristic of Mass Market is that it targets a large, homogeneous audience with a standardized product or service.
Financial Markets
- Financial Markets deal with the exchange of financial assets such as:
- Stocks
- Bonds
- Currencies
- Commodities
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