Fashion Merchandising Chapters 1-4 Review

Questions and Answers

Which one of these is NOT a common misconception about fashion?

Fashion acts as an influence on women only. (correct)

Fashion is a mysterious and unpredictable force.

Designers and retailers dictate what the fashion will be and then force it upon helpless consumers.

Fashion is the most dynamic of American business.

Which one of these are principles of tangibles?

Designers and retailers dictate what the fashion will be

Fashions are not based on price (correct)

Social forces during a certain era

Group acceptance

Which of the following make up the culmination stages of the fashion cycle?

Introduction and rise

Rise and mass acceptance

Acceleration and mass acceptance (correct)

Rise and acceleration

Which of the following is NOT one of the 4 elements of design?

Cost Signup and view all the answers

Which of the following is NOT one of the trend general directions of movement of a fashion?

Any consumers are buying Signup and view all the answers

Which of the following is not a style named after the time period it was evolved?

Gaucho pant Signup and view all the answers

Which of the following does NOT contribute to defining a FAD?

Appears to many groups and can be categorized according to group they appeal Signup and view all the answers

What are the 4 elements of fashion design?

Silhouette, details, texture and color Signup and view all the answers

The average American generates how many pounds of textile waste per year?

84 pounds Signup and view all the answers

Which of these is NOT one of the 6 R's of merchandising?

The right sales associates Signup and view all the answers

What purpose are style numbers not used for?

Displaying Signup and view all the answers

Which of the following is the order in which fashion starts and ends?

High fashion, Mass fashion, Fast fashion Signup and view all the answers

The psychological environment of a consumer includes?

All of the above Signup and view all the answers

Which one of these is NOT one of the four major factors affecting fashion?

The amount of sales promotion and advertising a firm uses to promote the fashion Signup and view all the answers

Demographic segmentation involves all of the following except?

All of the above are involved in Demographic segmentation Signup and view all the answers

Which of the following statements about the Middle Class in the United States is NOT true?

It is pointless to target the Middle Class with marketing strategies because individually, they have less money to spend than rich individuals. Signup and view all the answers

Study Notes

Fashion Misconceptions and Principles

Fashion is often misperceived as being dictated by designers and retailers, while it is actually influenced by broader consumer behaviors and trends.
Key principle: Fashion is not solely based on price, highlighting the influence of social forces and cultural contexts.

Fashion Cycle Stages

The culmination stages of the fashion cycle include acceleration and mass acceptance, marking a fashion's peak popularity.

Elements of Design

Four core elements of fashion design include silhouette, details, texture, and color. Cost is not considered an element of design.

Trend Direction

The emergence of a trend does not depend solely on broad consumer buying but rather on the activity of leading designers and retailers within the fashion industry.

Styles and Fads

Not all styles are named after their historical context; examples include the gaucho pant.
A fad is characterized by its rapid rise and fall in popularity, with a limited audience and quick disappearance.

Textile Waste

Average textile waste generated by an American per year is 84 pounds, raising environmental awareness regarding fashion consumption.

Merchandising Principles

Critical components of merchandising include the right time, quantities, price, and promotions tailored for specific customers, excluding the influence of sales associates.

Fashion Hierarchy

The sequence of fashion movement begins with high fashion, followed by mass fashion, and finally fast fashion, demonstrating the flow from exclusivity to accessibility.

Consumer Psychology

Factors influencing consumer behavior include reactions to societal norms, the need for self-assurance, and desire for companionship, integrating psychological aspects into fashion consumption.

Factors Affecting Fashion

Major factors influencing fashion trends encompass market segmentation (geographics, demographics, psychographics), economic conditions, and sociological characteristics of class structure.

Demographic Segmentation

Demographic segmentation includes critical factors such as age, gender, occupation, education, race, and nationality, all contributing to understanding consumer markets.

Middle Class Dynamics

The middle class constitutes a key demographic for the US economy, with a notable income range of approximately $26,000 to $80,000. It plays a significant role in consumer behavior and marketing strategies.

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Test your knowledge with flashcards covering key concepts from Chapters 1-4 of Fashion Merchandising. Learn to distinguish between common misconceptions about the fashion industry and gain a deeper understanding of its dynamics. This review will help solidify your grasp of the fashion merchandising principles discussed in class.