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Questions and Answers
What is the term used for a person in a family who shares information about a product or service with other family members?
What is the term used for a person in a family who shares information about a product or service with other family members?
- Buyer
- Influencer (correct)
- Decider
- Gatekeeper
Which family member has the authority to choose the product, acting either alone or in collaboration with others?
Which family member has the authority to choose the product, acting either alone or in collaboration with others?
- Influencer
- Gatekeeper
- Decider (correct)
- Buyer
What role does the 'gatekeeper' play in the family decision-making process?
What role does the 'gatekeeper' play in the family decision-making process?
- Decides alone
- Shares product information
- Controls the flow of information (correct)
- Chooses the product
How do all family members come together when acquiring goods and services for collective consumption?
How do all family members come together when acquiring goods and services for collective consumption?
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