Questions and Answers
What is the term used for a person in a family who shares information about a product or service with other family members?
Influencer
Which family member has the authority to choose the product, acting either alone or in collaboration with others?
Decider
What role does the 'gatekeeper' play in the family decision-making process?
Controls the flow of information
How do all family members come together when acquiring goods and services for collective consumption?
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