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Digital Marketing Basics

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Questions and Answers

What should marketers consider when launching a performance campaign?

Optimizing individual campaigns across all channels (correct)

Designing and scheduling the campaign

Analyzing post-launch analytics

Creating ad images and headlines

How can marketers effectively allocate ad funds in a performance marketing campaign?

Based on sources of traffic that are most effective (correct)

Using the same ad budget for all channels

By increasing the ad budget across all channels

Randomly distributing the ad funds

What does Cost per Action refer to in a performance marketing campaign?

Specific amount paid for an action taken after visiting the landing page (correct)

Refers to the lead generation cost

Payment for every click received on the campaign

Payment for every thousand impressions on the campaign

What is the focus of the 'Lifetime Value' metric in performance marketing?

Predicted long-term value of each customer Signup and view all the answers

Which aspect is crucial for measuring brand awareness to conversion rate in performance marketing?

Understanding the target audience Signup and view all the answers

What payment model involves paying for every click received on a marketing campaign?

$1000 Clicks model Signup and view all the answers

Which strategy helps in identifying the best channels, audiences, and campaign objectives in performance marketing?

Using performance campaigns to grow sales and analyze data Signup and view all the answers

'Lead' in performance marketing refers to:

'Form registration or signup' containing customer information Signup and view all the answers

'Cost per Action' in performance marketing is related to:

'Specific amount paid for an action after visiting the landing page' Signup and view all the answers

'Performance Marketing' campaigns are aimed at:

'Tracking, measuring, and optimizing ROI' Signup and view all the answers