Facebook Transformation for Startups

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Questions and Answers

When transforming a personal Facebook profile to a professional one for business, which action contributes most to establishing brand credibility?

Ensuring the real name is used to increase credibility and searchability. (correct)
Managing the past posts from co-digital business owners.
Reviewing tags first before publishing photos.
Using a nickname instead of a full name.

A business owner is updating their Facebook cover photo. What should they primarily aim for when selecting a new photo?

Any random image regardless of the brand's purpose
A photo of their pet, regardless of its relevance to the brand.
A blurry collage of all family members.
A genuine photo that speaks for their brand and reflects its values. (correct)

Which of the following should a business owner avoid when setting up their professional Facebook profile?

Displaying a consistent brand identity across all platforms.
Choosing a cover photo suitable for a brand.
Using Japanese/Chinese characters for their business name. (correct)
Ensuring the account is linked to a business page.

A digital marketing strategy emphasizes reviewing tags before posts go live. Why is this practice important for a business?

To prevent potentially negative or inappropriate content from being associated with the brand. (C) Signup and view all the answers

In the context of transforming a Facebook profile for digital online business, why is downloading the Facebook App considered important?

To have easy access and manage the business page effectively from mobile devices. (D) Signup and view all the answers

What is the significance of transitioning 'From Personal to Professional' on Facebook for a business?

It helps in maintaining a clear distinction between personal and business content, enhancing brand image. (C) Signup and view all the answers

Which element is most crucial when creating a Facebook business page for a startup?

Designing the page to reflect the brand's identity and provide valuable information to potential customers. (B) Signup and view all the answers

A local bakery wants to use Facebook to grow their business. What guidelines should the bakery owner follow to make their Facebook presence more professional?

Avoid unlikely tags and bad content. (C) Signup and view all the answers

Why should a business consider their Facebook page as their 'office'?

It serves as the primary point of contact for many customers and represents their brand online. (D) Signup and view all the answers

When transforming a Facebook profile into a professional business page, what is the most critical reason for avoiding the use of nicknames?

They are difficult to search and lack credibility for a business. (A) Signup and view all the answers

Flashcards

Facebook: Personal to Professional

Transitioning from personal use to professional strategies on the platform.

Business Page Creation

Creating a dedicated page to represent your business or brand.

Genuine Cover Photo

Ensuring the cover photo represents your brand and looks genuine.

Use Real Name

Using your actual name to build trust and be easily found.

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Avoid unlikely tags

Help avoid unlikely tags in bad content.

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Study Notes

Module 1 Part 1 covers Facebook Transformation for Start Ups
The session took place on March 18, 2025, at 3:30 PM
The grand mentor was Carlo Tibandal from Digital Online Business (Digital Marketing)
"Facebook is our office"

Facebook

Facebook transformation from personal to professional use
Create a business page
App download
Change cover photo to something genuine that speaks for a brand
Acceptable cover photos include:
Family photos
Photos with pets
Photo collages
Travel photos
Food photos
Nature photos
Real names are a must to increase credibility, making it searchable

Profile Tips

Avoid using:
Reverse names
Japanese or Chinese characters
Nicknames
Incomplete information
Avoid unlikely tags and bad content
Review tags first
Manage posts from co-digital business owners

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