Facebook Business Manager Guide

<p>When the tasks require multiple accesses and more complexity (A)</p> Signup and view all the answers

<p>The intern (C)</p> Signup and view all the answers

<p>Assist them in creation or set it up and then explain (D)</p> Signup and view all the answers

<p>It usually has a minimum spend requirement (A)</p> Signup and view all the answers

<p>The friend’s cousin with social media experience (C)</p> Signup and view all the answers

<p>Create separate ad accounts for each client’s needs. (B)</p> Signup and view all the answers

<p>Giving overly high access levels to collaborators. (D)</p> Signup and view all the answers

<p>Each pixel should be created per client to retain its history. (C)</p> Signup and view all the answers

<p>Partners need to be granted access to specific resources in the Business Manager. (C)</p> Signup and view all the answers

<p>It may lead to potential security risks or misuse. (C)</p> Signup and view all the answers

<p>Each offline event should be created in the client's Business Manager. (B)</p> Signup and view all the answers

<p>It should never be set without client approval. (A)</p> Signup and view all the answers

<p>Only share custom audiences with trusted partners. (A)</p> Signup and view all the answers

<p>It helps you understand industry dynamics in a social context. (C)</p> Signup and view all the answers

<p>Mandatory two-factor authentication for everyone. (B)</p> Signup and view all the answers

<p>Periodically check active users and admins. (A)</p> Signup and view all the answers

<p>Request ownership of the asset. (B)</p> Signup and view all the answers

<p>Do not assign admin roles to untrustworthy individuals. (D)</p> Signup and view all the answers

<p>To ensure only current team members retain access to sensitive information. (B)</p> Signup and view all the answers

<p>Create a list of them along with answers. (C)</p> Signup and view all the answers

<p>Open communication and shared objectives. (C)</p> Signup and view all the answers

Incorrectly setting a client's Facebook page as the main page in your Business Manager.

Trying to claim ownership of client's Facebook pages or ad accounts instead of properly requesting access.

Creating ad accounts for clients within your own Facebook Business Manager instead of theirs.

Using a single ad account for managing all client's campaigns and ads.

Granting excessive permissions to collaborators or agencies in your Business Manager.

Allowing temporary individuals (e.g., collaborators) administrative access to your Business Manager.

Use the legitimate owner to create and share catalog, pixel and data resources.

Sharing custom ad audiences across different Business Managers.

Verifying your Facebook Business Manager helps you be seen as a professional, understand industry dynamics, estimate social media potential, create FAQ lists, and set concrete objectives.

An extra layer of security where you need two forms of identification (like your password and a code sent to your phone) to log-in.

Assign admin roles only to trusted individuals who need to manage the Business Manager. Avoid giving them to temporary collaborators.

Claim ownership of assets you own. Request access for assets you need to manage but don't own.

There's a section in Business Manager to check requests you've sent, received, and the status of each.

Don't directly add your client's assets (like pages or ad accounts) to your Business Manager. Create a separate BM for each client.

Avoid managing campaigns for multiple clients with the same ad account.

Regularly review who has access to your Business Manager. Remove inactive users and adjust permissions as needed.

The process of setting up a Business Manager account for a client, allowing for centralized control of ads, pages, and other assets.

The agency or consultant should ideally create Business Manager for the client, ensuring proper setup and ownership of assets.

It's not recommended for the client to set up Business Manager themselves due to potential errors and misunderstandings.

The person with full control over the Business Manager, able to manage users, assets, and settings.

Various options are available, but credit cards and PayPal are recommended for easy transactions.

Adding a backup payment method ensures your campaigns don't stop if the primary method fails.

For complex tasks like Commerce Manager or Conversion API setup, the agency acts as temporary admin, guiding and assisting.

It's essential to charge for setting up and training clients on Business Manager, especially for complex tasks.