Facebook Marketing Overview
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Facebook Marketing Overview

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@ComplimentaryManticore

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Questions and Answers

How can you measure the effectiveness of your Facebook ads?

  • By examining the return on ad spend only
  • By creating different ad variations without analyzing the results
  • By installing Instagram Pixel on your website
  • By using analytics, tweaking content, targeting and budget based on results (correct)

    • What metric helps in understanding how well an ad grabs attention by calculating three-second views divided by impressions?

  • Average watch time
  • Desired action rate
  • Engagement rate
  • Hook rate (correct)

    • Which benchmark is considered good for the percentage of people who viewed your ads and clicked on them or an external link?

  • Less than three-second views
  • 1% outbound click-through rate (correct)
  • 30% click-through rate
  • More than 15-second views

    • What action should be taken to optimize ads if the average watch time is low according to the text?

    <p>Work on improving the content after the hook</p> Signup and view all the answers

    What is a recommended approach to optimize ads if the click-through rate is low?

    <p>Experiment with different call-to-action buttons</p> Signup and view all the answers

    Which metric helps in assessing how well an ad creates desire through the outbound click-through rate percentage?

    <p>Outbound click-through rate percentage</p> Signup and view all the answers

    What is a key step suggested in understanding if your ads are working effectively?

    <p>Analyzing ads at every stage using AIDA framework</p> Signup and view all the answers

    Which aspect indicates how well ads lead to the desired action using return on ad spend?

    <p>% of return on ad spend compared to industry averages</p> Signup and view all the answers

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