Facebook Marketing Overview
8 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

How can you measure the effectiveness of your Facebook ads?

  • By examining the return on ad spend only
  • By creating different ad variations without analyzing the results
  • By installing Instagram Pixel on your website
  • By using analytics, tweaking content, targeting and budget based on results (correct)

What metric helps in understanding how well an ad grabs attention by calculating three-second views divided by impressions?

  • Average watch time
  • Desired action rate
  • Engagement rate
  • Hook rate (correct)

Which benchmark is considered good for the percentage of people who viewed your ads and clicked on them or an external link?

  • Less than three-second views
  • 1% outbound click-through rate (correct)
  • 30% click-through rate
  • More than 15-second views

What action should be taken to optimize ads if the average watch time is low according to the text?

<p>Work on improving the content after the hook (B)</p> Signup and view all the answers

What is a recommended approach to optimize ads if the click-through rate is low?

<p>Experiment with different call-to-action buttons (D)</p> Signup and view all the answers

Which metric helps in assessing how well an ad creates desire through the outbound click-through rate percentage?

<p>Outbound click-through rate percentage (C)</p> Signup and view all the answers

What is a key step suggested in understanding if your ads are working effectively?

<p>Analyzing ads at every stage using AIDA framework (D)</p> Signup and view all the answers

Which aspect indicates how well ads lead to the desired action using return on ad spend?

<p>% of return on ad spend compared to industry averages (A)</p> Signup and view all the answers

More Like This

Facebook Marketing
9 questions

Facebook Marketing

ComplimentaryManticore avatar
ComplimentaryManticore
Facebook Analytics and Marketing
18 questions
Use Quizgecko on...
Browser
Browser