Facebook Marketing Overview

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How can you measure the effectiveness of your Facebook ads?

By using analytics, tweaking content, targeting and budget based on results

What metric helps in understanding how well an ad grabs attention by calculating three-second views divided by impressions?

Hook rate

Which benchmark is considered good for the percentage of people who viewed your ads and clicked on them or an external link?

1% outbound click-through rate

What action should be taken to optimize ads if the average watch time is low according to the text?

Work on improving the content after the hook

What is a recommended approach to optimize ads if the click-through rate is low?

Experiment with different call-to-action buttons

Which metric helps in assessing how well an ad creates desire through the outbound click-through rate percentage?

Outbound click-through rate percentage

What is a key step suggested in understanding if your ads are working effectively?

Analyzing ads at every stage using AIDA framework

Which aspect indicates how well ads lead to the desired action using return on ad spend?

% of return on ad spend compared to industry averages

Learn about the basics of marketing on Facebook, including the benefits of organic content, diverse content possibilities, and the importance of utilizing Facebook groups for building brand communities and engaging with specific customer segments.

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