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Facebook Marketing Overview

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Questions and Answers

How can you measure the effectiveness of your Facebook ads?

By examining the return on ad spend only

By creating different ad variations without analyzing the results

By installing Instagram Pixel on your website

By using analytics, tweaking content, targeting and budget based on results (correct)

What metric helps in understanding how well an ad grabs attention by calculating three-second views divided by impressions?

Average watch time

Desired action rate

Engagement rate

Hook rate (correct)

Which benchmark is considered good for the percentage of people who viewed your ads and clicked on them or an external link?

Less than three-second views

1% outbound click-through rate (correct)

30% click-through rate

More than 15-second views

What action should be taken to optimize ads if the average watch time is low according to the text?

Work on improving the content after the hook Signup and view all the answers

What is a recommended approach to optimize ads if the click-through rate is low?

Experiment with different call-to-action buttons Signup and view all the answers

Which metric helps in assessing how well an ad creates desire through the outbound click-through rate percentage?

Outbound click-through rate percentage Signup and view all the answers

What is a key step suggested in understanding if your ads are working effectively?

Analyzing ads at every stage using AIDA framework Signup and view all the answers

Which aspect indicates how well ads lead to the desired action using return on ad spend?

% of return on ad spend compared to industry averages Signup and view all the answers

Facebook Marketing Overview

Choose a study mode

Podcast

Questions and Answers

How can you measure the effectiveness of your Facebook ads?

What metric helps in understanding how well an ad grabs attention by calculating three-second views divided by impressions?

Which benchmark is considered good for the percentage of people who viewed your ads and clicked on them or an external link?

What action should be taken to optimize ads if the average watch time is low according to the text?

What is a recommended approach to optimize ads if the click-through rate is low?

Which metric helps in assessing how well an ad creates desire through the outbound click-through rate percentage?

What is a key step suggested in understanding if your ads are working effectively?

Which aspect indicates how well ads lead to the desired action using return on ad spend?

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