Facebook Marketing
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Facebook Marketing

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@ComplimentaryManticore

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Questions and Answers

What is the purpose of installing Facebook Pixel on your website?

  • To analyze the return on ad spend data
  • To create engaging content for your ads
  • To measure the effectiveness of your ads (correct)
  • To choose the best ad type for your campaign

    • What is a benchmark for a solid 'Interest' stage in the AIDA framework when analyzing ads?

  • 10 second views or more
  • 5% outbound click-through rate
  • 20% engagement rate
  • Three seconds or more average watch time (correct)

    • What should you focus on improving if you have a low hook rate in your ads?

  • The ad variation
  • Content after the hook (correct)
  • Target audience demographics
  • Call to action

    • Which ad type should you choose based on what you want your ad to achieve?

    <p>Messenger ads</p> Signup and view all the answers

    In the AIDA framework, what does 'Attention' measure in analyzing advertisements?

    <p>Hook rate</p> Signup and view all the answers

    What does the return on ad spend help measure in advertising campaigns?

    <p>Revenue generated by ads compared to their cost</p> Signup and view all the answers

    What should you do if your average watch time is the issue with your ads?

    <p>Improve content after the hook</p> Signup and view all the answers

    What is a benchmark for a solid 'Desire' stage in the AIDA framework when analyzing ads?

    <p>&gt;1% outbound click-through rate</p> Signup and view all the answers

    'Regularly tweak your content, targeting, and budget based on results.' What does this statement emphasize in advertising campaigns?

    <p>Continuous optimization and adaptation to improve performance</p> Signup and view all the answers

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