Facebook Analytics and Marketing

Play an AI-generated podcast conversation about this lesson

What is the primary purpose of the 'Release and Promotion' phase in the ICT project process?

To promote the website and make it available to the public (correct)
To measure the success of the website's content
To maintain and improve the website
To create a concept paper for the project

What does the term 'Unique Visitors' refer to in website analytics?

The number of people who visited a website at least once within the reporting period (correct)
The number of people who visited a website multiple times
The number of people who interacted with a website on a specific platform
The total number of visits to a website in a specific time frame

What is the main benefit of using website analytics tools such as WIX?

To promote the website on social media
To understand how visitors interact with the website and improve its performance (correct)
To measure the success of the website's content on Facebook
To create a concept paper for the project

In the ICT project process, which phase involves the creation of images and infographics?

Development (B) Signup and view all the answers

What is the primary purpose of monitoring site statistics on different platforms?

To understand how visitors interact with the website and improve its performance (D) Signup and view all the answers

What does the term 'Visits' refer to in website analytics?

The total number of visits to a website in a specific time frame, including multiple visits by the same visitor (B) Signup and view all the answers

What is the primary function of Google Analytics?

To track and report website traffic (B) Signup and view all the answers

What is the definition of Page Previews in Facebook Insights?

The number of times people hovered over a page to see a preview (C) Signup and view all the answers

What is the benefit of using advanced website analytics?

To know the visitors of the site (D) Signup and view all the answers

What is the definition of Bounce Rate in website analytics?

The percentage of people who visited a website and left after viewing only one page (D) Signup and view all the answers

What is the primary purpose of running a Facebook business page?

To reach and connect with existing and potential customers (D) Signup and view all the answers

What is included in the Page Summary section of Facebook Insights?

A set of graphs with top-level metrics for a number of categories (A) Signup and view all the answers

What is a key consideration when updating website content to sustain an ICT project?

Continuing to have life on the website and keeping the content captivating (A) Signup and view all the answers

What is an important aspect of webpage design in sustaining an ICT project?

Creating a brand image that resonates with the audience (A) Signup and view all the answers

Why is it important to update links on a website?

To make it easier for users to navigate and search for the site (C) Signup and view all the answers

What is another term for measuring the success of marketing activities and seeing the match rate rise?

Web analytics (D) Signup and view all the answers

What is the purpose of regularly updating website content?

To keep the website content fresh and engaging (A) Signup and view all the answers

What is an important aspect of sustaining an ICT project for social change?

Updating content regularly (C) Signup and view all the answers