60 Questions
What type of content does Facebook encourage brands to use after their algorithm shift?
Video
How does Instagram classify ad formats for Stories?
Story ads
What is the average time an Instagram user spends scrolling through the platform daily?
53 minutes
What type of content is not recommended to be part of a brand's campaign as per the text?
Static and stuffy campaigns
Which platform uses Meta Ad Manager for managing advertisements?
Why is creating big-budget commercial content not a necessity as mentioned in the text?
Quality check
What is the purpose of setting a budget and schedule for Facebook ads?
To determine the total cost and duration of the ad campaign
Which of the following is NOT listed as a suggested format for the 'Traffic' media goal?
Video
What is the purpose of macro segmentation when defining the target audience?
To target broad groups based on demographics, interests, and behaviors
Which of the following is NOT listed as a suggested format for the 'Video Views' media goal?
Carousel
What is the purpose of micro segmentation when defining the target audience?
To target specific individuals based on their interactions with your brand
Which of the following is listed as a suggested format for the 'Conversion' media goal?
Link
Which format is NOT recommended for Instagram Stories ads?
Landscape format
What is the maximum video length supported for Instagram In-Stream video ads?
15 seconds
Which statement about Instagram Reels ads is correct?
Reels ads can only use a fullscreen vertical asset
How do Instagram Shop ads appear, regardless of the format used?
They appear as square 1:1 images
Which format is NOT supported for Instagram Shop ads?
Video
What is the maximum video length supported for Instagram carousel ads?
No maximum length is specified
What is the most significant advantage of Facebook ads according to the text?
The ability to target specific audiences likely to convert
Which of the following is NOT one of the broad campaign objectives for Facebook ads mentioned in the text?
Increase sales revenue
What is the reason why businesses are forced to invest in paid Facebook campaigns?
Facebook's algorithm changes have made organic reach less effective
Which of the following is an example of a 'Consideration' campaign objective on Facebook ads?
Generate leads or encourage communication via Facebook Messenger
Based on the information provided, which statement is true regarding Facebook ads?
The 'Conversion' objective includes driving website traffic
What can be inferred from the statement 'Facebook is king' in the context of the passage?
Facebook has a dominant position in the social media advertising space
What type of segmentation includes Location, Demographics, Life Events, Interests, and Behaviours?
Macro segmentation
In the context of Facebook advertising, what does CRM stand for?
Customer Relationship Management
Which segment allows targeting people who have interacted with a brand's content, Facebook page, or Instagram profile?
Custom Audiences
What kind of data can be used for retargeting campaigns in Facebook advertising?
Customer list variables like email or phone number
Which of the following is NOT a factor in Macro Segmentation?
Mobile access
What is the purpose of Micro Segmentation in Facebook advertising?
Targeting specific website or mobile app users
What type of audience can businesses target with 'Custom Audiences' on Facebook?
People who have interacted with the business in the past
How can businesses leverage 'Lookalike audiences' on Facebook for their ad campaigns?
By targeting new prospects similar to their current customers
Which parameter is NOT mentioned as a way to define audiences from scratch on Facebook?
Gender
What is the main focus of Lookalike audiences in Facebook advertising?
Targeting prospects similar to existing customers
Why is it beneficial for businesses to segment their ads on Facebook based on age?
To personalize ads for different age groups rather than using a generic approach
What makes 'Custom Audiences' distinct from other audience segments on Facebook?
Targets individuals who have previously engaged with the business
What is one of the key reasons social media marketing has grown in popularity, according to the text?
Availability of free advertising through organic reach
Why has organic reach on social networks significantly declined according to the text?
Evolution of social networks into paid channels
What is a recommended strategy mentioned in the text to counter the declining organic reach on social networks?
Promote high-quality and relevant posts through sponsorship
Why are social ads considered beneficial compared to organic posts on social networks?
They ensure impressions without worrying about algorithms or reach restrictions
What does the text recommend regarding the frequency of post publication on social networks?
Decrease the frequency and focus more on post quality
Why do social media networks like Facebook favor personal profiles over brand pages, as stated in the text?
To reduce organic reach for businesses and promote personal interactions
What is the recommended aspect ratio for Instagram Stories ads?
9:16 to 4:5
Which format is not supported for Instagram Shop ads?
Video
What is the maximum video length supported for Instagram In-Stream video ads?
15 seconds
How do Instagram Shop ads appear, regardless of the format used?
As square 1:1 images
What is the maximum video length supported for Instagram Reels ads?
No maximum length specified
Which of the following formats is not mentioned for Instagram ads in the text?
Panoramic
What is the main superstructure that houses everything else in a social media advertising campaign?
Campaign
In the context of ad groups in a social media campaign, what is the primary purpose of choosing different audiences?
Targeting specific audiences
Which element of a social media ad campaign involves deciding on the text and images used in the advertisements?
Creatives
What is the main objective of a campaign focusing on 'Broaden the target’s knowledge and perception of the brand, leveraging reputation'?
Enhancing brand awareness
In a social media advertising campaign, what do goals related to 'Goals that seek an explicit response from the target' primarily focus on?
Direct interaction with ads
For a campaign focused on 'Goals focus on leads generation/acquisition', what is the main target of the advertising strategy?
Generating leads
What is the primary objective of the 'EcoEats' campaign?
Enhance brand awareness and engagement among young TikTok users
Which format is suggested for engaging business decision makers in the 'EcoEats' campaign?
Video post for Instagram followers
What is the recommended content format for 'EcoEats' campaign to highlight the sustainability and health benefits of meal kits?
Image with a CTA
Which ad format is automatically deleted after 24 hours and shared with followers at the top of the regular feed?
Image with a CTA in Instagram Stories
What type of audience is 'EcoEats' campaign particularly targeting?
Environmentally conscious consumers aged 18-34
'GreenGlow Challenge' is associated with which aspect of the 'EcoEats' campaign?
'EcoEats' brand tagline
Learn about the different targeting options available for Facebook ads, including geographic location, age, gender, interests, and behaviors. Understand how to set budgets and schedules for your ad campaigns, choosing between total budget and daily budget, and scheduling start and end dates.
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