Paid Media Session 14 Quiz
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Questions and Answers

What type of content does Facebook encourage brands to use after their algorithm shift?

  • Long articles
  • Text-only posts
  • Static images
  • Video (correct)

How does Instagram classify ad formats for Stories?

  • Image ads only
  • Carousel ads
  • Story ads (correct)
  • Video ads only

What is the average time an Instagram user spends scrolling through the platform daily?

  • 53 minutes (correct)
  • 30 minutes
  • 1 hour
  • 45 minutes

What type of content is not recommended to be part of a brand's campaign as per the text?

<p>Static and stuffy campaigns (A)</p> Signup and view all the answers

Which platform uses Meta Ad Manager for managing advertisements?

<p>Instagram (C)</p> Signup and view all the answers

Why is creating big-budget commercial content not a necessity as mentioned in the text?

<p>Quality check (B)</p> Signup and view all the answers

What is the purpose of setting a budget and schedule for Facebook ads?

<p>To determine the total cost and duration of the ad campaign (C)</p> Signup and view all the answers

Which of the following is NOT listed as a suggested format for the 'Traffic' media goal?

<p>Video (B)</p> Signup and view all the answers

What is the purpose of macro segmentation when defining the target audience?

<p>To target broad groups based on demographics, interests, and behaviors (D)</p> Signup and view all the answers

Which of the following is NOT listed as a suggested format for the 'Video Views' media goal?

<p>Carousel (B)</p> Signup and view all the answers

What is the purpose of micro segmentation when defining the target audience?

<p>To target specific individuals based on their interactions with your brand (A)</p> Signup and view all the answers

Which of the following is listed as a suggested format for the 'Conversion' media goal?

<p>Link (D)</p> Signup and view all the answers

Which format is NOT recommended for Instagram Stories ads?

<p>Landscape format (A)</p> Signup and view all the answers

What is the maximum video length supported for Instagram In-Stream video ads?

<p>15 seconds (A)</p> Signup and view all the answers

Which statement about Instagram Reels ads is correct?

<p>Reels ads can only use a fullscreen vertical asset (B)</p> Signup and view all the answers

How do Instagram Shop ads appear, regardless of the format used?

<p>They appear as square 1:1 images (D)</p> Signup and view all the answers

Which format is NOT supported for Instagram Shop ads?

<p>Video (D)</p> Signup and view all the answers

What is the maximum video length supported for Instagram carousel ads?

<p>No maximum length is specified (B)</p> Signup and view all the answers

What is the most significant advantage of Facebook ads according to the text?

<p>The ability to target specific audiences likely to convert (A)</p> Signup and view all the answers

Which of the following is NOT one of the broad campaign objectives for Facebook ads mentioned in the text?

<p>Increase sales revenue (D)</p> Signup and view all the answers

What is the reason why businesses are forced to invest in paid Facebook campaigns?

<p>Facebook's algorithm changes have made organic reach less effective (D)</p> Signup and view all the answers

Which of the following is an example of a 'Consideration' campaign objective on Facebook ads?

<p>Generate leads or encourage communication via Facebook Messenger (A)</p> Signup and view all the answers

Based on the information provided, which statement is true regarding Facebook ads?

<p>The 'Conversion' objective includes driving website traffic (A)</p> Signup and view all the answers

What can be inferred from the statement 'Facebook is king' in the context of the passage?

<p>Facebook has a dominant position in the social media advertising space (C)</p> Signup and view all the answers

What type of segmentation includes Location, Demographics, Life Events, Interests, and Behaviours?

<p>Macro segmentation (B)</p> Signup and view all the answers

In the context of Facebook advertising, what does CRM stand for?

<p>Customer Relationship Management (D)</p> Signup and view all the answers

Which segment allows targeting people who have interacted with a brand's content, Facebook page, or Instagram profile?

<p>Custom Audiences (C)</p> Signup and view all the answers

What kind of data can be used for retargeting campaigns in Facebook advertising?

<p>Customer list variables like email or phone number (D)</p> Signup and view all the answers

Which of the following is NOT a factor in Macro Segmentation?

<p>Mobile access (A)</p> Signup and view all the answers

What is the purpose of Micro Segmentation in Facebook advertising?

<p>Targeting specific website or mobile app users (B)</p> Signup and view all the answers

What type of audience can businesses target with 'Custom Audiences' on Facebook?

<p>People who have interacted with the business in the past (B)</p> Signup and view all the answers

How can businesses leverage 'Lookalike audiences' on Facebook for their ad campaigns?

<p>By targeting new prospects similar to their current customers (A)</p> Signup and view all the answers

Which parameter is NOT mentioned as a way to define audiences from scratch on Facebook?

<p>Gender (C)</p> Signup and view all the answers

What is the main focus of Lookalike audiences in Facebook advertising?

<p>Targeting prospects similar to existing customers (B)</p> Signup and view all the answers

Why is it beneficial for businesses to segment their ads on Facebook based on age?

<p>To personalize ads for different age groups rather than using a generic approach (C)</p> Signup and view all the answers

What makes 'Custom Audiences' distinct from other audience segments on Facebook?

<p>Targets individuals who have previously engaged with the business (A)</p> Signup and view all the answers

What is one of the key reasons social media marketing has grown in popularity, according to the text?

<p>Availability of free advertising through organic reach (A)</p> Signup and view all the answers

Why has organic reach on social networks significantly declined according to the text?

<p>Evolution of social networks into paid channels (A)</p> Signup and view all the answers

What is a recommended strategy mentioned in the text to counter the declining organic reach on social networks?

<p>Promote high-quality and relevant posts through sponsorship (D)</p> Signup and view all the answers

Why are social ads considered beneficial compared to organic posts on social networks?

<p>They ensure impressions without worrying about algorithms or reach restrictions (D)</p> Signup and view all the answers

What does the text recommend regarding the frequency of post publication on social networks?

<p>Decrease the frequency and focus more on post quality (D)</p> Signup and view all the answers

Why do social media networks like Facebook favor personal profiles over brand pages, as stated in the text?

<p>To reduce organic reach for businesses and promote personal interactions (D)</p> Signup and view all the answers

What is the recommended aspect ratio for Instagram Stories ads?

<p>9:16 to 4:5 (C)</p> Signup and view all the answers

Which format is not supported for Instagram Shop ads?

<p>Video (C)</p> Signup and view all the answers

What is the maximum video length supported for Instagram In-Stream video ads?

<p>15 seconds (A)</p> Signup and view all the answers

How do Instagram Shop ads appear, regardless of the format used?

<p>As square 1:1 images (D)</p> Signup and view all the answers

What is the maximum video length supported for Instagram Reels ads?

<p>No maximum length specified (A)</p> Signup and view all the answers

Which of the following formats is not mentioned for Instagram ads in the text?

<p>Panoramic (B)</p> Signup and view all the answers

What is the main superstructure that houses everything else in a social media advertising campaign?

<p>Campaign (D)</p> Signup and view all the answers

In the context of ad groups in a social media campaign, what is the primary purpose of choosing different audiences?

<p>Targeting specific audiences (A)</p> Signup and view all the answers

Which element of a social media ad campaign involves deciding on the text and images used in the advertisements?

<p>Creatives (B)</p> Signup and view all the answers

What is the main objective of a campaign focusing on 'Broaden the target’s knowledge and perception of the brand, leveraging reputation'?

<p>Enhancing brand awareness (A)</p> Signup and view all the answers

In a social media advertising campaign, what do goals related to 'Goals that seek an explicit response from the target' primarily focus on?

<p>Direct interaction with ads (B)</p> Signup and view all the answers

For a campaign focused on 'Goals focus on leads generation/acquisition', what is the main target of the advertising strategy?

<p>Generating leads (C)</p> Signup and view all the answers

What is the primary objective of the 'EcoEats' campaign?

<p>Enhance brand awareness and engagement among young TikTok users (C)</p> Signup and view all the answers

Which format is suggested for engaging business decision makers in the 'EcoEats' campaign?

<p>Video post for Instagram followers (D)</p> Signup and view all the answers

What is the recommended content format for 'EcoEats' campaign to highlight the sustainability and health benefits of meal kits?

<p>Image with a CTA (D)</p> Signup and view all the answers

Which ad format is automatically deleted after 24 hours and shared with followers at the top of the regular feed?

<p>Image with a CTA in Instagram Stories (B)</p> Signup and view all the answers

What type of audience is 'EcoEats' campaign particularly targeting?

<p>Environmentally conscious consumers aged 18-34 (D)</p> Signup and view all the answers

'GreenGlow Challenge' is associated with which aspect of the 'EcoEats' campaign?

<p>'EcoEats' brand tagline (D)</p> Signup and view all the answers

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