Paid Media Session 14 Quiz
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Questions and Answers

What type of content does Facebook encourage brands to use after their algorithm shift?

  • Long articles
  • Text-only posts
  • Static images
  • Video (correct)

    • How does Instagram classify ad formats for Stories?

  • Image ads only
  • Carousel ads
  • Story ads (correct)
  • Video ads only

    • What is the average time an Instagram user spends scrolling through the platform daily?

  • 53 minutes (correct)
  • 30 minutes
  • 1 hour
  • 45 minutes

    • What type of content is not recommended to be part of a brand's campaign as per the text?

    <p>Static and stuffy campaigns</p> Signup and view all the answers

    Which platform uses Meta Ad Manager for managing advertisements?

    <p>Instagram</p> Signup and view all the answers

    Why is creating big-budget commercial content not a necessity as mentioned in the text?

    <p>Quality check</p> Signup and view all the answers

    What is the purpose of setting a budget and schedule for Facebook ads?

    <p>To determine the total cost and duration of the ad campaign</p> Signup and view all the answers

    Which of the following is NOT listed as a suggested format for the 'Traffic' media goal?

    <p>Video</p> Signup and view all the answers

    What is the purpose of macro segmentation when defining the target audience?

    <p>To target broad groups based on demographics, interests, and behaviors</p> Signup and view all the answers

    Which of the following is NOT listed as a suggested format for the 'Video Views' media goal?

    <p>Carousel</p> Signup and view all the answers

    What is the purpose of micro segmentation when defining the target audience?

    <p>To target specific individuals based on their interactions with your brand</p> Signup and view all the answers

    Which of the following is listed as a suggested format for the 'Conversion' media goal?

    <p>Link</p> Signup and view all the answers

    Which format is NOT recommended for Instagram Stories ads?

    <p>Landscape format</p> Signup and view all the answers

    What is the maximum video length supported for Instagram In-Stream video ads?

    <p>15 seconds</p> Signup and view all the answers

    Which statement about Instagram Reels ads is correct?

    <p>Reels ads can only use a fullscreen vertical asset</p> Signup and view all the answers

    How do Instagram Shop ads appear, regardless of the format used?

    <p>They appear as square 1:1 images</p> Signup and view all the answers

    Which format is NOT supported for Instagram Shop ads?

    <p>Video</p> Signup and view all the answers

    What is the maximum video length supported for Instagram carousel ads?

    <p>No maximum length is specified</p> Signup and view all the answers

    What is the most significant advantage of Facebook ads according to the text?

    <p>The ability to target specific audiences likely to convert</p> Signup and view all the answers

    Which of the following is NOT one of the broad campaign objectives for Facebook ads mentioned in the text?

    <p>Increase sales revenue</p> Signup and view all the answers

    What is the reason why businesses are forced to invest in paid Facebook campaigns?

    <p>Facebook's algorithm changes have made organic reach less effective</p> Signup and view all the answers

    Which of the following is an example of a 'Consideration' campaign objective on Facebook ads?

    <p>Generate leads or encourage communication via Facebook Messenger</p> Signup and view all the answers

    Based on the information provided, which statement is true regarding Facebook ads?

    <p>The 'Conversion' objective includes driving website traffic</p> Signup and view all the answers

    What can be inferred from the statement 'Facebook is king' in the context of the passage?

    <p>Facebook has a dominant position in the social media advertising space</p> Signup and view all the answers

    What type of segmentation includes Location, Demographics, Life Events, Interests, and Behaviours?

    <p>Macro segmentation</p> Signup and view all the answers

    In the context of Facebook advertising, what does CRM stand for?

    <p>Customer Relationship Management</p> Signup and view all the answers

    Which segment allows targeting people who have interacted with a brand's content, Facebook page, or Instagram profile?

    <p>Custom Audiences</p> Signup and view all the answers

    What kind of data can be used for retargeting campaigns in Facebook advertising?

    <p>Customer list variables like email or phone number</p> Signup and view all the answers

    Which of the following is NOT a factor in Macro Segmentation?

    <p>Mobile access</p> Signup and view all the answers

    What is the purpose of Micro Segmentation in Facebook advertising?

    <p>Targeting specific website or mobile app users</p> Signup and view all the answers

    What type of audience can businesses target with 'Custom Audiences' on Facebook?

    <p>People who have interacted with the business in the past</p> Signup and view all the answers

    How can businesses leverage 'Lookalike audiences' on Facebook for their ad campaigns?

    <p>By targeting new prospects similar to their current customers</p> Signup and view all the answers

    Which parameter is NOT mentioned as a way to define audiences from scratch on Facebook?

    <p>Gender</p> Signup and view all the answers

    What is the main focus of Lookalike audiences in Facebook advertising?

    <p>Targeting prospects similar to existing customers</p> Signup and view all the answers

    Why is it beneficial for businesses to segment their ads on Facebook based on age?

    <p>To personalize ads for different age groups rather than using a generic approach</p> Signup and view all the answers

    What makes 'Custom Audiences' distinct from other audience segments on Facebook?

    <p>Targets individuals who have previously engaged with the business</p> Signup and view all the answers

    What is one of the key reasons social media marketing has grown in popularity, according to the text?

    <p>Availability of free advertising through organic reach</p> Signup and view all the answers

    Why has organic reach on social networks significantly declined according to the text?

    <p>Evolution of social networks into paid channels</p> Signup and view all the answers

    What is a recommended strategy mentioned in the text to counter the declining organic reach on social networks?

    <p>Promote high-quality and relevant posts through sponsorship</p> Signup and view all the answers

    Why are social ads considered beneficial compared to organic posts on social networks?

    <p>They ensure impressions without worrying about algorithms or reach restrictions</p> Signup and view all the answers

    What does the text recommend regarding the frequency of post publication on social networks?

    <p>Decrease the frequency and focus more on post quality</p> Signup and view all the answers

    Why do social media networks like Facebook favor personal profiles over brand pages, as stated in the text?

    <p>To reduce organic reach for businesses and promote personal interactions</p> Signup and view all the answers

    What is the recommended aspect ratio for Instagram Stories ads?

    <p>9:16 to 4:5</p> Signup and view all the answers

    Which format is not supported for Instagram Shop ads?

    <p>Video</p> Signup and view all the answers

    What is the maximum video length supported for Instagram In-Stream video ads?

    <p>15 seconds</p> Signup and view all the answers

    How do Instagram Shop ads appear, regardless of the format used?

    <p>As square 1:1 images</p> Signup and view all the answers

    What is the maximum video length supported for Instagram Reels ads?

    <p>No maximum length specified</p> Signup and view all the answers

    Which of the following formats is not mentioned for Instagram ads in the text?

    <p>Panoramic</p> Signup and view all the answers

    What is the main superstructure that houses everything else in a social media advertising campaign?

    <p>Campaign</p> Signup and view all the answers

    In the context of ad groups in a social media campaign, what is the primary purpose of choosing different audiences?

    <p>Targeting specific audiences</p> Signup and view all the answers

    Which element of a social media ad campaign involves deciding on the text and images used in the advertisements?

    <p>Creatives</p> Signup and view all the answers

    What is the main objective of a campaign focusing on 'Broaden the target’s knowledge and perception of the brand, leveraging reputation'?

    <p>Enhancing brand awareness</p> Signup and view all the answers

    In a social media advertising campaign, what do goals related to 'Goals that seek an explicit response from the target' primarily focus on?

    <p>Direct interaction with ads</p> Signup and view all the answers

    For a campaign focused on 'Goals focus on leads generation/acquisition', what is the main target of the advertising strategy?

    <p>Generating leads</p> Signup and view all the answers

    What is the primary objective of the 'EcoEats' campaign?

    <p>Enhance brand awareness and engagement among young TikTok users</p> Signup and view all the answers

    Which format is suggested for engaging business decision makers in the 'EcoEats' campaign?

    <p>Video post for Instagram followers</p> Signup and view all the answers

    What is the recommended content format for 'EcoEats' campaign to highlight the sustainability and health benefits of meal kits?

    <p>Image with a CTA</p> Signup and view all the answers

    Which ad format is automatically deleted after 24 hours and shared with followers at the top of the regular feed?

    <p>Image with a CTA in Instagram Stories</p> Signup and view all the answers

    What type of audience is 'EcoEats' campaign particularly targeting?

    <p>Environmentally conscious consumers aged 18-34</p> Signup and view all the answers

    'GreenGlow Challenge' is associated with which aspect of the 'EcoEats' campaign?

    <p>'EcoEats' brand tagline</p> Signup and view all the answers

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