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Facebook Ads Reporting Quiz

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Questions and Answers

What does Facebook ads reporting allow you to measure?

The cost of your campaigns

The number of conversions

The value of conversions

The overall performance of your ads (correct)

How can you select which metrics to display?

By selecting the number of outcomes for the objective/optimization

By selecting the cost per conversion

By selecting all of your campaigns, ad sets, or ads (correct)

By selecting the overall value of your conversions

What information can you see in the Results column?

The cost of your campaigns

The number of outcomes for the objective/optimization (correct)

The overall performance of your ads

The value of conversions

Study Notes

Facebook ads reporting allows you to measure the performance of your ads in real time.
You can use this reporting to see how many conversions have happened, the cost per conversion, and the overall value of your conversions.
You can select to display metrics for all of your campaigns, ad sets, or ads.
The Results column shows you the number of outcomes for the objective/optimization you've selected.

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Description

Test your knowledge about measuring the performance of Facebook ads in real time, including understanding conversions, cost per conversion, and overall value of conversions. Learn about displaying metrics for campaigns, ad sets, and ads, and interpreting the Results column.