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Questions and Answers
What does Facebook ads reporting allow you to measure?
How can you select which metrics to display?
What information can you see in the Results column?
Study Notes
- Facebook ads reporting allows you to measure the performance of your ads in real time.
- You can use this reporting to see how many conversions have happened, the cost per conversion, and the overall value of your conversions.
- You can select to display metrics for all of your campaigns, ad sets, or ads.
- The Results column shows you the number of outcomes for the objective/optimization you've selected.
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Description
Test your knowledge about measuring the performance of Facebook ads in real time, including understanding conversions, cost per conversion, and overall value of conversions. Learn about displaying metrics for campaigns, ad sets, and ads, and interpreting the Results column.
