Podcast
Questions and Answers
What should you do to make those above you feel superior and indispensable?
What should you do to make those above you feel superior and indispensable?
- Compete openly with your superiors to prove your worth.
- Boast about your own accomplishments in front of your superiors.
- Attribute your successes to your superiors' guidance and expertise. (correct)
- Undermine your superiors' authority to show your own competence.
What is the main advice given in Law 1: Never Outshine the Master?
What is the main advice given in Law 1: Never Outshine the Master?
- Always try to outperform your superiors in front of others.
- Publicly challenge your superiors to show your capabilities.
- Take credit for your accomplishments without acknowledging your superiors.
- Conceal your true intentions and avoid making overt displays of power. (correct)
What is an example of applying Law 1 in the workplace?
What is an example of applying Law 1 in the workplace?
- Competing with your boss for a promotion openly.
- Publicly criticizing your boss for their mistakes.
- Taking credit for your accomplishments when your boss is present.
- Avoiding taking credit for your accomplishments when your boss is present. (correct)
How should you behave in social settings according to Law 1?
How should you behave in social settings according to Law 1?
What should you do when seeking guidance according to Law 1?
What should you do when seeking guidance according to Law 1?
What prompted WordStream to create a new Facebook targeting options infographic in August 2018?
What prompted WordStream to create a new Facebook targeting options infographic in August 2018?
What was the primary intention behind Facebook's removal of targeting options in 2018?
What was the primary intention behind Facebook's removal of targeting options in 2018?
What was the reason provided by Facebook for removing over 5,000 targeting options in 2018?
What was the reason provided by Facebook for removing over 5,000 targeting options in 2018?
What significant event prompted the creation of the original Facebook targeting options infographic?
What significant event prompted the creation of the original Facebook targeting options infographic?
What was the impact of the changes in Facebook's advertising platform in 2018?
What was the impact of the changes in Facebook's advertising platform in 2018?
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Study Notes
Law 1: Never Outshine the Master
- To make those above you feel superior and indispensable, prioritize their ego and importance
- Main advice: avoid overshadowing those in power
- Example in the workplace: share credit, downplay achievements, and show humility
- In social settings, be humble, avoid boasting, and ask for guidance to make others feel important
- When seeking guidance, demonstrate your willingness to learn, be respectful, and acknowledge their expertise
Facebook Targeting Options
- In August 2018, WordStream created a new infographic due to Facebook's removal of targeting options
- Primary intention: to address concerns about discriminatory advertising practices
- Reason for removal: to prevent misuse of targeting options, particularly in areas like housing, employment, and credit lending
- Original infographic was created in response to the Cambridge Analytica scandal
- Impact of 2018 changes: over 5,000 targeting options were removed, significantly affecting advertisers
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