10 Questions
What should you do to make those above you feel superior and indispensable?
Attribute your successes to your superiors' guidance and expertise.
What is the main advice given in Law 1: Never Outshine the Master?
Conceal your true intentions and avoid making overt displays of power.
What is an example of applying Law 1 in the workplace?
Avoiding taking credit for your accomplishments when your boss is present.
How should you behave in social settings according to Law 1?
Be more interested in listening than talking, allowing others to shine.
What should you do when seeking guidance according to Law 1?
Frame your questions in a way that reinforces the expertise of those you consult.
What prompted WordStream to create a new Facebook targeting options infographic in August 2018?
Changes in Facebook's advertising platform, including the removal of over 5,000 targeting options
What was the primary intention behind Facebook's removal of targeting options in 2018?
To prevent discriminatory advertising by stopping exclusion of audiences based on attributes like ethnicity or religion
What was the reason provided by Facebook for removing over 5,000 targeting options in 2018?
To protect people from discriminatory advertising
What significant event prompted the creation of the original Facebook targeting options infographic?
The world being a different place in 2016
What was the impact of the changes in Facebook's advertising platform in 2018?
It led to the creation of a new infographic by WordStream
Study Notes
Law 1: Never Outshine the Master
- To make those above you feel superior and indispensable, prioritize their ego and importance
- Main advice: avoid overshadowing those in power
- Example in the workplace: share credit, downplay achievements, and show humility
- In social settings, be humble, avoid boasting, and ask for guidance to make others feel important
- When seeking guidance, demonstrate your willingness to learn, be respectful, and acknowledge their expertise
Facebook Targeting Options
- In August 2018, WordStream created a new infographic due to Facebook's removal of targeting options
- Primary intention: to address concerns about discriminatory advertising practices
- Reason for removal: to prevent misuse of targeting options, particularly in areas like housing, employment, and credit lending
- Original infographic was created in response to the Cambridge Analytica scandal
- Impact of 2018 changes: over 5,000 targeting options were removed, significantly affecting advertisers
Take the "Law 1: Never Outshine the Master" quiz to test your understanding of this fundamental law from Robert Greene's "The 48 Laws of Power." Assess your knowledge of how to navigate power dynamics and relationships in the workplace and beyond.
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