27 Questions
What are the criteria for identifying stakeholders in event management?
Individuals or organisations who have an interest in the event’s activities, have needs or expectations from the activities, and are affected positively or negatively by the activities.
How can stakeholders be engaged once they are identified?
Stakeholders can be engaged through communications such as contracts, info sheets, induction booklets, signages, online campaigns.
What information or actions need to be addressed during event planning to influence stakeholders?
Event planning needs to address information or actions that influence stakeholders to support sustainability goals, participate in event sustainability initiatives, and potentially make lasting changes to event operations.
What is the definition of stakeholders according to ISO 20121?
Person or organisation that can affect, be affected by, or perceive themselves to be affected by a decision or activity.
Name three categories of internal stakeholders mentioned in the text.
Staff (fulltime & part-time), Superiors, Volunteers
Who are considered external stakeholders in event management?
Sponsors & Funding Bodies, Local authorities & Government depts., Community groups, NGOs
What is the difference between stakeholders and key players?
Stakeholders have a 'stake' in the event, while key players are necessary for its success.
Provide an example of a key player necessary for the success of an event according to the text.
Government
Describe the stakeholders identification process briefly.
Identifying individuals or organizations that can affect, be affected by, or perceive themselves to be affected by a decision or activity.
What are some challenges related to stakeholder conflicts?
Competing interests, needs at different levels, difficulty in voicing opinions, ignorance of being stakeholders, future stakeholders
What are some benefits of communicating sustainability through events?
Life-changing experiences, reflection on personal beliefs, connection with sustainability principles, transformative learning
How can attendees impact an event?
Through travel decisions, purchasing decisions, and waste creation
Why might stakeholders have difficulty voicing their opinions?
Due to lack of organization or being from vulnerable communities
How can stakeholders with competing interests reach mutually agreeable outcomes?
Involvement of a third party to broker agreements
What is an important aspect of sustainability communications through events?
Initiating reflections on personal beliefs and values
What are the 3 levels of communication and education about sustainability discussed in the text?
- Task Focused 2. Educational Approach 3. Training by 'Managing Up'
What is the purpose of the Educational Approach level of communication about sustainability?
To enable the planning and implementation of sustainability programs.
What is the focus of the Task Focused level of communication about sustainability?
Providing sustainability information to allow participation in sustainability practices.
What is the goal of Training by 'Managing Up' level of communication about sustainability?
To enable the development of sustainable policies and strategic visions.
What is Process-oriented Communication in the context of sustainability?
Conveying information in the processes of the event.
What is Promotional Communication in the context of sustainability?
Publicizing sustainability-related initiatives, achievements, and commitments.
What are some benefits of promoting sustainability credentials of an event publicly?
Enhances reputation, demonstrates social responsibility, shows respect, helps differentiate the event
Why is it important to handle promotional communication about sustainability with care?
Inaccuracy or miscommunication can pose risks
What is the risk associated with 'Green Copy' in promotional communication?
Reputational risk (disrepute) to the event and related organisations
What is 'Greenwashing' in the context of communication about sustainability?
Extensive claims without any substance or evidence to support
What is the concern with 'Technical copywriting' in promotional communication?
Reduces the content to less colourful or uninteresting material
What is one way in which promotional communication about sustainability can help an event?
Differentiate the event to build the brand
This quiz covers topics on stakeholders identification according to ISO 20121 and how they can affect event management decisions. It also includes performance reporting in event management. Test your knowledge on engaging stakeholders, performance metrics, and reporting in sustainable event management.
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