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What is the focus of corporate-level strategy?
What is the focus of corporate-level strategy?
What is diversification in the context of corporate-level strategy?
What is diversification in the context of corporate-level strategy?
What is the term for the sequence of entries into new businesses?
What is the term for the sequence of entries into new businesses?
What type of business model is used by Adobe, where basic services are offered for free and advanced features are charged?
What type of business model is used by Adobe, where basic services are offered for free and advanced features are charged?
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How many types of corporate-level growth strategies are mentioned in the content?
How many types of corporate-level growth strategies are mentioned in the content?
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Which business model is used by companies like Amway, where revenue is generated from a non-salaried workforce?
Which business model is used by companies like Amway, where revenue is generated from a non-salaried workforce?
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What is the primary focus of business-level strategy?
What is the primary focus of business-level strategy?
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What does the business model of a firm encompass?
What does the business model of a firm encompass?
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What type of business model is used by companies like Printers, where a product is sold at a low price to increase sales of a complementary good?
What type of business model is used by companies like Printers, where a product is sold at a low price to increase sales of a complementary good?
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Which of the following is an example of a business model?
Which of the following is an example of a business model?
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Which business model involves a customer paying a subscription price to have access to a product or service?
Which business model involves a customer paying a subscription price to have access to a product or service?
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What is the term for the practice of using another firm's successful business model?
What is the term for the practice of using another firm's successful business model?
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What type of business model refers to a physical presence of a business in a building or structure?
What type of business model refers to a physical presence of a business in a building or structure?
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Which business model integrates both offline and online presences, allowing customers to order products online and pick them up at a local store?
Which business model integrates both offline and online presences, allowing customers to order products online and pick them up at a local store?
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What type of business model is used by Dominos, where the franchisor avoids investment and liability over a chain of stores?
What type of business model is used by Dominos, where the franchisor avoids investment and liability over a chain of stores?
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Which business model involves selling a product at a low price to increase sales of a complementary good, commonly used in the video game industry?
Which business model involves selling a product at a low price to increase sales of a complementary good, commonly used in the video game industry?
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What is the primary function of an e-commerce entity operating on a digital and electronic network?
What is the primary function of an e-commerce entity operating on a digital and electronic network?
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Which type of e-commerce model involves the ownership of inventory by the e-commerce entity?
Which type of e-commerce model involves the ownership of inventory by the e-commerce entity?
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What is a key aspect of understanding our customer relationships?
What is a key aspect of understanding our customer relationships?
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Which of the following is a key resource for our business?
Which of the following is a key resource for our business?
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What is the primary characteristic of Software-as-a-Service (SaaS) providers?
What is the primary characteristic of Software-as-a-Service (SaaS) providers?
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How do we acquire and grow our customer base?
How do we acquire and grow our customer base?
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Who are the key partners in a business model?
Who are the key partners in a business model?
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What is a key aspect of our business model?
What is a key aspect of our business model?
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What is the primary goal of a business model?
What is the primary goal of a business model?
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What is the title of the book written by Alexander Osterwalder and Yves Pigneur?
What is the title of the book written by Alexander Osterwalder and Yves Pigneur?
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Which of the following is NOT a key aspect of our value propositions?
Which of the following is NOT a key aspect of our value propositions?
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What is a key benefit of understanding our customers' problems?
What is a key benefit of understanding our customers' problems?
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What is the primary role of an e-commerce entity in a marketplace model?
What is the primary role of an e-commerce entity in a marketplace model?
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What is the key activity involved in an inventory model of e-commerce?
What is the key activity involved in an inventory model of e-commerce?
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Which of the following is a key channel for acquiring and growing customers?
Which of the following is a key channel for acquiring and growing customers?
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What is a key aspect of our geographical scope?
What is a key aspect of our geographical scope?
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What is the primary focus of the 'Channels' section in a business model?
What is the primary focus of the 'Channels' section in a business model?
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What is the main characteristic of a transaction ecosystem?
What is the main characteristic of a transaction ecosystem?
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What is the primary consideration when deciding whether to engage in an ecosystem strategy?
What is the primary consideration when deciding whether to engage in an ecosystem strategy?
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What is the main question being asked in the 'Revenue Streams' section of a business model?
What is the main question being asked in the 'Revenue Streams' section of a business model?
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What is the purpose of the eight questions framework for developing a company's ecosystem strategy?
What is the purpose of the eight questions framework for developing a company's ecosystem strategy?
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What type of ecosystem is characterized by a core firm orchestrating the offerings of several complementors?
What type of ecosystem is characterized by a core firm orchestrating the offerings of several complementors?
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What is the focus of the 'Cost Structure' section of a business model?
What is the focus of the 'Cost Structure' section of a business model?
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What is the goal of understanding customer segments in a business model?
What is the goal of understanding customer segments in a business model?
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Study Notes
Corporate-Level Strategy
- Concerns with the choice of markets and industries a firm competes in (Arena)
- Diversification-related vs. unrelated
- Vehicle: Mode of entry into new businesses (Internal development, Acquisitions/Merger, Joint Venture/Strategic Alliance)
- Staging: Sequences of entries
- Portfolio Management: Managing a firm's portfolio of businesses and allocating resources
- Restructuring: Asset, Management, and Capital
Business Level Strategies
- An integrated and coordinated set of long-term decisions, commitments, and actions to gain a competitive advantage
- Exploiting core competencies in specific product markets
- Firms can pursue similar product market strategies with different business models
Business Model
- Encompasses the pattern of a firm's economic exchanges/transactions with external parties
- Outlines the essential details of a firm's value proposition for its various stakeholders
- Includes the activity system used to create and deliver value to customers
Business Model Types
- Franchising: Using another firm's successful business model (e.g., McDonald's, Dominos)
- Freemium: Offering basic services for free, while charging for advanced features (e.g., Adobe)
- Multi-level Marketing: Selling products through a non-salaried workforce (e.g., Amway)
- Razor and Blades: Selling a product at a low price to increase sales of a complementary good (e.g., Printers & Cartridges)
- Subscription: Charging customers for access to a product or service (e.g., Newspapers, Magazines)
- Brick-and-Mortar: Physical presence of a business (e.g., Mom and Pop Stores)
- Click-and-Mortar (or Bricks and Clicks): Integrating online and offline presence (e.g., Dominos)
- Online Marketplace: Providing an IT platform for buyers and sellers to transact (e.g., e-commerce platforms)
- Inventory Model: Owning inventory of goods and services and selling directly to customers (e.g., e-commerce firms)
- Software-as-a-Service (SaaS): Hosting software applications in the cloud and providing on a subscription basis (e.g., MS)
Business Model Generation
- Key Activities: What activities are necessary to deliver value to customers?
- Value Proposition: What value do we deliver to customers?
- Customers: Who is our customer?
- Key Partners: Who are our key partners?
- Customer Relationships: How do we interact with our customers?
- Revenue Streams: What revenue streams do we have?
- Cost Structure: What are the key costs inherent to our business model?
- Key Resources: What key resources do we require?
Ecosystem Strategies
- Business ecosystems: Independent economic players working together to deliver solutions
- Two types: Transaction ecosystems (e.g., digital marketplace) and Solution ecosystems (e.g., smart-home ecosystem)
- Eight questions framework for developing a company's ecosystem strategy:
- Should we engage?
- What is our ecosystem strategy?
- What are our key objectives?
- What is our role in the ecosystem?
- Who are our key partners?
- What is our revenue model?
- How will we manage and mitigate risks?
- How will we measure success?
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Description
Test your knowledge of corporate-level strategy, including market and industry selection, diversification, and portfolio management.
