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Corporate-Level Strategy Quiz
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Corporate-Level Strategy Quiz

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Questions and Answers

What is the focus of corporate-level strategy?

  • Creating a business model that outlines the essential details of a firm's value proposition
  • The choice of markets and industries the firm competes in (correct)
  • Gaining a competitive advantage through exploiting core competencies
  • Managing the firm's portfolio of businesses and allocating resources

    • What is diversification in the context of corporate-level strategy?

  • A type of business model that outlines the essential details of a firm's value proposition
  • A type of corporate-level restructuring strategy
  • A type of corporate-level growth strategy that involves entering new markets or industries (correct)
  • A type of business-level growth strategy

    • What is the term for the sequence of entries into new businesses?

  • Staging (correct)
  • Portfolio Management
  • Diversification
  • Restructuring

    • What type of business model is used by Adobe, where basic services are offered for free and advanced features are charged?

    <p>Freemium</p> Signup and view all the answers

    How many types of corporate-level growth strategies are mentioned in the content?

    <p>Two</p> Signup and view all the answers

    Which business model is used by companies like Amway, where revenue is generated from a non-salaried workforce?

    <p>Multi-level marketing</p> Signup and view all the answers

    What is the primary focus of business-level strategy?

    <p>Gaining a competitive advantage through exploiting core competencies</p> Signup and view all the answers

    What does the business model of a firm encompass?

    <p>The pattern of the firm's economic exchanges with external parties, the firm's value proposition, and the activity system</p> Signup and view all the answers

    What type of business model is used by companies like Printers, where a product is sold at a low price to increase sales of a complementary good?

    <p>Razor and blades</p> Signup and view all the answers

    Which of the following is an example of a business model?

    <p>Flipkart's cost leadership through hybrid model</p> Signup and view all the answers

    Which business model involves a customer paying a subscription price to have access to a product or service?

    <p>Subscription</p> Signup and view all the answers

    What is the term for the practice of using another firm's successful business model?

    <p>The practice of using another firm's successful business model</p> Signup and view all the answers

    What type of business model refers to a physical presence of a business in a building or structure?

    <p>Brick-and-mortar</p> Signup and view all the answers

    Which business model integrates both offline and online presences, allowing customers to order products online and pick them up at a local store?

    <p>Click-and-mortar</p> Signup and view all the answers

    What type of business model is used by Dominos, where the franchisor avoids investment and liability over a chain of stores?

    <p>Franchising</p> Signup and view all the answers

    Which business model involves selling a product at a low price to increase sales of a complementary good, commonly used in the video game industry?

    <p>Razor and blades</p> Signup and view all the answers

    What is the primary function of an e-commerce entity operating on a digital and electronic network?

    <p>To act as a facilitator between buyer and seller</p> Signup and view all the answers

    Which type of e-commerce model involves the ownership of inventory by the e-commerce entity?

    <p>Inventory model</p> Signup and view all the answers

    What is a key aspect of understanding our customer relationships?

    <p>Understanding their problems and how we solve them</p> Signup and view all the answers

    Which of the following is a key resource for our business?

    <p>Customer relationships</p> Signup and view all the answers

    What is the primary characteristic of Software-as-a-Service (SaaS) providers?

    <p>They host software applications in the cloud and provide them on a subscription basis</p> Signup and view all the answers

    How do we acquire and grow our customer base?

    <p>By understanding our customers' problems and offering solutions</p> Signup and view all the answers

    Who are the key partners in a business model?

    <p>Key Partners</p> Signup and view all the answers

    What is a key aspect of our business model?

    <p>Understanding our customers' industry value chain</p> Signup and view all the answers

    What is the primary goal of a business model?

    <p>To deliver value to customers</p> Signup and view all the answers

    What is the title of the book written by Alexander Osterwalder and Yves Pigneur?

    <p>Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers</p> Signup and view all the answers

    Which of the following is NOT a key aspect of our value propositions?

    <p>Identifying our key suppliers</p> Signup and view all the answers

    What is a key benefit of understanding our customers' problems?

    <p>Offering solutions that meet their needs</p> Signup and view all the answers

    What is the primary role of an e-commerce entity in a marketplace model?

    <p>To act as a facilitator between buyer and seller</p> Signup and view all the answers

    What is the key activity involved in an inventory model of e-commerce?

    <p>Managing inventory and logistics</p> Signup and view all the answers

    Which of the following is a key channel for acquiring and growing customers?

    <p>Distribution channels</p> Signup and view all the answers

    What is a key aspect of our geographical scope?

    <p>Determining where our customers are located</p> Signup and view all the answers

    What is the primary focus of the 'Channels' section in a business model?

    <p>Reaching customer segments</p> Signup and view all the answers

    What is the main characteristic of a transaction ecosystem?

    <p>A central platform links two sides of a market</p> Signup and view all the answers

    What is the primary consideration when deciding whether to engage in an ecosystem strategy?

    <p>The cost and risk of launching an ecosystem</p> Signup and view all the answers

    What is the main question being asked in the 'Revenue Streams' section of a business model?

    <p>For what value are our customers really willing to pay?</p> Signup and view all the answers

    What is the purpose of the eight questions framework for developing a company's ecosystem strategy?

    <p>To develop a comprehensive ecosystem strategy</p> Signup and view all the answers

    What type of ecosystem is characterized by a core firm orchestrating the offerings of several complementors?

    <p>Solution ecosystem</p> Signup and view all the answers

    What is the focus of the 'Cost Structure' section of a business model?

    <p>Understanding key resources and activities</p> Signup and view all the answers

    What is the goal of understanding customer segments in a business model?

    <p>To understand customer needs and wants</p> Signup and view all the answers

    Study Notes

    Corporate-Level Strategy

    • Concerns with the choice of markets and industries a firm competes in (Arena)
    • Diversification-related vs. unrelated
    • Vehicle: Mode of entry into new businesses (Internal development, Acquisitions/Merger, Joint Venture/Strategic Alliance)
    • Staging: Sequences of entries
    • Portfolio Management: Managing a firm's portfolio of businesses and allocating resources
    • Restructuring: Asset, Management, and Capital

    Business Level Strategies

    • An integrated and coordinated set of long-term decisions, commitments, and actions to gain a competitive advantage
    • Exploiting core competencies in specific product markets
    • Firms can pursue similar product market strategies with different business models

    Business Model

    • Encompasses the pattern of a firm's economic exchanges/transactions with external parties
    • Outlines the essential details of a firm's value proposition for its various stakeholders
    • Includes the activity system used to create and deliver value to customers

    Business Model Types

    • Franchising: Using another firm's successful business model (e.g., McDonald's, Dominos)
    • Freemium: Offering basic services for free, while charging for advanced features (e.g., Adobe)
    • Multi-level Marketing: Selling products through a non-salaried workforce (e.g., Amway)
    • Razor and Blades: Selling a product at a low price to increase sales of a complementary good (e.g., Printers & Cartridges)
    • Subscription: Charging customers for access to a product or service (e.g., Newspapers, Magazines)
    • Brick-and-Mortar: Physical presence of a business (e.g., Mom and Pop Stores)
    • Click-and-Mortar (or Bricks and Clicks): Integrating online and offline presence (e.g., Dominos)
    • Online Marketplace: Providing an IT platform for buyers and sellers to transact (e.g., e-commerce platforms)
    • Inventory Model: Owning inventory of goods and services and selling directly to customers (e.g., e-commerce firms)
    • Software-as-a-Service (SaaS): Hosting software applications in the cloud and providing on a subscription basis (e.g., MS)

    Business Model Generation

    • Key Activities: What activities are necessary to deliver value to customers?
    • Value Proposition: What value do we deliver to customers?
    • Customers: Who is our customer?
    • Key Partners: Who are our key partners?
    • Customer Relationships: How do we interact with our customers?
    • Revenue Streams: What revenue streams do we have?
    • Cost Structure: What are the key costs inherent to our business model?
    • Key Resources: What key resources do we require?

    Ecosystem Strategies

    • Business ecosystems: Independent economic players working together to deliver solutions
    • Two types: Transaction ecosystems (e.g., digital marketplace) and Solution ecosystems (e.g., smart-home ecosystem)
    • Eight questions framework for developing a company's ecosystem strategy:
      • Should we engage?
      • What is our ecosystem strategy?
      • What are our key objectives?
      • What is our role in the ecosystem?
      • Who are our key partners?
      • What is our revenue model?
      • How will we manage and mitigate risks?
      • How will we measure success?

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    Related Documents

    Scaling and Ecosystem June 30, TS.pdf

    Description

    Test your knowledge of corporate-level strategy, including market and industry selection, diversification, and portfolio management.

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