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Oldest and most enduring of all media • Speech has practiced 200,000 years

Oral communication

• First writing allowed humans to communicate and share knowledge and ideas over much larger spaces and cross much longer times • Evolution: cave paintings, petroglyphs, and hieroglyphs

Script

• Started the information revolution • Transformed market, business, nations, schools, churches, governments, armies, and more. • Two consequences: (1) preserved and standardized knowledge. (2) encouraged the challenge of political and religious authority

Printing press

• E.g. Telegraph, telephone, radio, film, and television. • Telegraph: Rail travel was more efficient, corporations and business were able to exchange information. • Telephone: Transmitting speech over distance was the next breakthrough. Become the world’s dominant communication device. • This generation also includes radio and film. • Creation of television brought together visual and aural power of film with the accessibility of radio.

<p>Electronic Media</p> Signup and view all the answers

Computers have revolutionize work in every industry and trade. This open up new areas and methods of research. • Some of the largest companies i.e. Microsoft, Apple, Google, Facebook, and more arose in the digital era and have been instrumental to globalization.

<p>Digital Media</p> Signup and view all the answers

Rail travel was more efficient, corporations and business were able to exchange information.

<p>Telegraph</p> Signup and view all the answers

Transmitting speech over distance was the next breakthrough. Become the world’s dominant communication device.

<p>Telephone</p> Signup and view all the answers

Through media, the people of the world came to know of the world. People have need to be able to truly imagine the world – imaging themselves acting in the world – for globalization to proceed

<p>Consequence</p> Signup and view all the answers

citizens of the world – feature of modern life. People imagine themselves as part of the world

<p>Cosmopolitan</p> Signup and view all the answers

First Homo Sapiens set out in search for food, water, and adventure

<p>Beginning of Humanity</p> Signup and view all the answers

Process that work silently for millennia without being given a name

<p>Naya Chanda</p> Signup and view all the answers

Plural form of medium • Channel of communication • The word became popular because a word is needed to talk about new social issues • Phenomena were grouped together to debate about “mass media

<p>Medias</p> Signup and view all the answers

Oldest form of Media practice in 200.000

<p>Oral communication</p> Signup and view all the answers

rupture within social life. Two diacritics: media and migration

<p>Arjun appadurai</p> Signup and view all the answers

Late 1900s: began few decades ago, advances in media, transportation, and technology

<p>History of Globalization</p> Signup and view all the answers

global imaginary” – the globe itself as imagined communit

<p>Manfred steger 2008</p> Signup and view all the answers

origin of nations and nationalism. • Questions how group of people, though spread across vast expanses of land, came to conceive themselves as a nation. • Posits that these are results of imagined communities. People will neve meet face to face will all the members of the country but they can imagine themselves as one: in the minds of each lives and the image of their communities.

<p>Benedict Anderson 1991</p> Signup and view all the answers

media connected the world in ways that create a d global village

<p>Marshall Mcluhan 1960</p> Signup and view all the answers

contradicts the positive effect of media in witnessing its use in capitalism, militarism, profit, and power.

<p>Lewis Manford (1970)</p> Signup and view all the answers

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