Evolution of Media Through History

Historical Developments in Media

• The Acta Diurna, established in Rome around 130 BC, was an early form of a public diary that communicated information to citizens.
• The Dibao in China emerged in the 2nd Century as a governmental report for officials, serving a similar informative purpose.
• The Codex, used in the Mayan civilization during the 5th Century, represented a significant advancement in record-keeping and literature.
• The printing press, developed using wood blocks around 220 AD, enabled the reproducibility of texts which revolutionized information dissemination.

The Industrial Age of Media

• The Industrial Age (1700s-1930s) harnessed steam power and advanced manufacturing, facilitating mass production of printed materials.
• The printing press of the 19th century transformed publishing with its ability to produce large volumes of text efficiently.
• The telegraph, employing electrical signals transmitted over wires, allowed for long-distance communication, changing how information was shared.
• Motion pictures combined sequences of still images projected rapidly, creating a new platform for storytelling and advertising.

Evolution of Media Content

• Early print media primarily focused on news and information, later integrating advertisements and entertainment elements.
• Radio and television evolved, with radio specializing in music and drama, while television combined audio and visuals to enhance emotional engagement with audiences.
• Online media has revolutionized content delivery through interactive platforms that encourage user participation and engagement.
• Media content now influences individual and societal identities, extending beyond mere information to include persuasion and ideology propagation.

Media Delivery Methods

• Live streaming is a contemporary method that allows real-time sharing of ideas and content, fostering immediate audience interaction.
• Acting techniques involve the portrayal of characters through expressions and vocal delivery, influencing narrative engagement.
• Color conveys emotions and themes within media, with specific hues (e.g., red for passion, blue for calm) symbolizing various concepts.

Technical and Written Codes in Media

• Technical codes encompass camerawork, lighting, and sound use to enhance storytelling.
• Lighting techniques manipulate visual elements, guiding audience focus and emotional response.
• Audio is crucial for delivering dialogue, sound effects, and music, often defining scenes' atmospheres.
• Written codes include the formal use of language such as headlines and captions that communicate information effectively.

Challenges Associated with Media

• Internet addiction manifests when individuals struggle to control their usage, affecting their daily routines and relationships.
• Types of computer addiction include:
  • Information overload, leading to decreased productivity.
  • Compulsion, resulting from excessive engagement in gaming or gambling activities.
  • Cybersex addiction, interfering with personal relationships.

Cyberbullying Overview

• Cyberbullying occurs through digital platforms, employing technology to harm victims emotionally and psychologically.
• Common forms include sharing embarrassing content, sending threats, and harassing through messaging platforms.
• Prevention strategies involve maintaining a positive outlook, sharing experiences with trusted individuals, safeguarding personal information, and being respectful to others both online and offline.

This quiz explores the transition from traditional to new media by examining significant devices and their historical contexts. It includes examples like Acta Diurna in Rome and Dibao in China, highlighting how media has evolved over the ages. Test your knowledge on the development of communication tools from prehistoric times to the present.