Evolution and Environment of Digital Marketing
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Questions and Answers

How can an organization be valuable to customers in digital marketing through supplier management?

  • By outsourcing all marketing activities to suppliers
  • By building a large supplier network
  • By setting high prices for products or services
  • By managing supplier relationships and negotiations (correct)

    • What is one way competitors influence digital marketing according to the text?

  • By not being present in Search Engine Results Pages (SERPs)
  • By directly promoting the organization's products
  • By avoiding online marketing strategies
  • By monitoring competitor's digital platforms (correct)

    • What is an essential characteristic of organizations to succeed in digital marketing?

  • Having a vague strategic plan
  • Being resistant to change
  • Hiring inexperienced personnel
  • Adapting strategy to changing circumstances (correct)

    • What is a key role of customers in influencing digital marketing according to the text?

    <p>To provide value and deliver excellent customer experiences</p> Signup and view all the answers

    How do intermediaries influence digital marketing efforts?

    <p>By strategically selecting intermediaries like social media platforms</p> Signup and view all the answers

    Why is it important for organizations to be willing to take risks in digital marketing?

    <p>To adapt to changing circumstances</p> Signup and view all the answers

    What is the primary purpose of digital marketing according to the text?

    <p>To attract customers to take a desired action</p> Signup and view all the answers

    Which of the 7A's of digital marketing is focused on measuring and analyzing results?

    <p>Analyze</p> Signup and view all the answers

    Which of the 7A's of digital marketing is focused on keeping consumers moving through the conversion process?

    <p>Advance</p> Signup and view all the answers

    According to the 7A's of digital marketing, which component is focused on adjusting to environmental and consumer changes?

    <p>Adapt/Adjust</p> Signup and view all the answers

    Which of the 7A's of digital marketing is focused on making meaningful connections and earning brand affiliation and loyalty?

    <p>Associate</p> Signup and view all the answers

    According to the 7A's of digital marketing, which component is focused on following customer preferences, ethical and legal considerations?

    <p>Abide</p> Signup and view all the answers

    Which of the following is NOT a factor that affects digital marketing according to the given text?

    <p>Competitor strategies</p> Signup and view all the answers

    What aspect of politics is mentioned as influencing digital marketing?

    <p>Foreign trade policies</p> Signup and view all the answers

    How might political instability impact digital marketing?

    <p>It could affect the use of digital platforms in certain countries</p> Signup and view all the answers

    Which of the following is NOT mentioned as an economic factor influencing digital marketing?

    <p>Inflation rates</p> Signup and view all the answers

    What does the text suggest about the impact of social trends on digital marketing?

    <p>Social trends may require digital marketers to be more creative</p> Signup and view all the answers

    What aspect of the legal environment is mentioned as affecting digital marketing?

    <p>Privacy and cybersecurity regulations</p> Signup and view all the answers

    Which era of the web saw the rise of user-generated content (UGC)?

    <p>Web 2.0 (2000-2009)</p> Signup and view all the answers

    Which type of digital marketing originated before the web in the late 1970s?

    <p>Email marketing</p> Signup and view all the answers

    What was the primary characteristic of the Web 1.0 era?

    <p>Static website content for users to read and browse</p> Signup and view all the answers

    Which era of the web saw the rise of advertising based on consumers' online behavior?

    <p>Web 3.0 (2010-2019)</p> Signup and view all the answers

    What is the definition of the term 'Cost per acquisition (CPA)'?

    <p>The amount it cost an organization to acquire a new customer or achieve one sale</p> Signup and view all the answers

    Which of the following is NOT considered a popular KPI measure according to the text?

    <p>Customer lifetime value (CLV)</p> Signup and view all the answers

    What is the purpose of digital marketing intelligence according to the text?

    <p>To provide information that can lead to insights</p> Signup and view all the answers

    What does the term 'Big data' refer to according to the text?

    <p>Vast amounts of data that organizations may process or analyze</p> Signup and view all the answers

    What is the difference between 'data' and 'information'?

    <p>Data is raw, while information is data that has been analyzed to be helpful</p> Signup and view all the answers

    What is the main message of the text regarding digital marketing analytics and intelligence?

    <p>Monitoring, measuring, and analyzing data to provide insights is crucial</p> Signup and view all the answers

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