Evolution and Environment of Digital Marketing

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How can an organization be valuable to customers in digital marketing through supplier management?

By outsourcing all marketing activities to suppliers

By building a large supplier network

By setting high prices for products or services

By managing supplier relationships and negotiations (correct)

What is one way competitors influence digital marketing according to the text?

By not being present in Search Engine Results Pages (SERPs)

By directly promoting the organization's products

By avoiding online marketing strategies

By monitoring competitor's digital platforms (correct)

What is an essential characteristic of organizations to succeed in digital marketing?

Having a vague strategic plan

Being resistant to change

Hiring inexperienced personnel

Adapting strategy to changing circumstances (correct)

What is a key role of customers in influencing digital marketing according to the text?

To provide value and deliver excellent customer experiences Signup and view all the answers

How do intermediaries influence digital marketing efforts?

By strategically selecting intermediaries like social media platforms Signup and view all the answers

Why is it important for organizations to be willing to take risks in digital marketing?

To adapt to changing circumstances Signup and view all the answers

What is the primary purpose of digital marketing according to the text?

To attract customers to take a desired action Signup and view all the answers

Which of the 7A's of digital marketing is focused on measuring and analyzing results?

Analyze Signup and view all the answers

Which of the 7A's of digital marketing is focused on keeping consumers moving through the conversion process?

Advance Signup and view all the answers

According to the 7A's of digital marketing, which component is focused on adjusting to environmental and consumer changes?

Adapt/Adjust Signup and view all the answers

Which of the 7A's of digital marketing is focused on making meaningful connections and earning brand affiliation and loyalty?

Associate Signup and view all the answers

According to the 7A's of digital marketing, which component is focused on following customer preferences, ethical and legal considerations?

Abide Signup and view all the answers

Which of the following is NOT a factor that affects digital marketing according to the given text?

Competitor strategies Signup and view all the answers

What aspect of politics is mentioned as influencing digital marketing?

Foreign trade policies Signup and view all the answers

How might political instability impact digital marketing?

It could affect the use of digital platforms in certain countries Signup and view all the answers

Which of the following is NOT mentioned as an economic factor influencing digital marketing?

Inflation rates Signup and view all the answers

What does the text suggest about the impact of social trends on digital marketing?

Social trends may require digital marketers to be more creative Signup and view all the answers

What aspect of the legal environment is mentioned as affecting digital marketing?

Privacy and cybersecurity regulations Signup and view all the answers

Which era of the web saw the rise of user-generated content (UGC)?

Web 2.0 (2000-2009) Signup and view all the answers

Which type of digital marketing originated before the web in the late 1970s?

Email marketing Signup and view all the answers

What was the primary characteristic of the Web 1.0 era?

Static website content for users to read and browse Signup and view all the answers

Which era of the web saw the rise of advertising based on consumers' online behavior?

Web 3.0 (2010-2019) Signup and view all the answers

What is the definition of the term 'Cost per acquisition (CPA)'?

The amount it cost an organization to acquire a new customer or achieve one sale Signup and view all the answers

Which of the following is NOT considered a popular KPI measure according to the text?

Customer lifetime value (CLV) Signup and view all the answers

What is the purpose of digital marketing intelligence according to the text?

To provide information that can lead to insights Signup and view all the answers

What does the term 'Big data' refer to according to the text?

Vast amounts of data that organizations may process or analyze Signup and view all the answers

What is the difference between 'data' and 'information'?

Data is raw, while information is data that has been analyzed to be helpful Signup and view all the answers

What is the main message of the text regarding digital marketing analytics and intelligence?

Monitoring, measuring, and analyzing data to provide insights is crucial Signup and view all the answers