Digital Marketing Evolution
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Questions and Answers

Which of the following is considered a component of digital marketing?

  • Billboard advertising
  • Telemarketing
  • Print media advertising
  • Influencer marketing (correct)
  • What technology effectively began digital marketing in 1990?

  • FTP sites
  • Mobile phones
  • Storage capacity of computers
  • Archie search engine (correct)
  • What differentiated digital marketing from online marketing?

  • Extension to non-Internet channels (correct)
  • Use of search engine optimization
  • Employment of e-commerce marketing
  • Incorporation of digital platforms
  • What changed the way brands and businesses used technology for marketing during the 1990s and 2000s?

    <p>Development of digital platforms</p> Signup and view all the answers

    Which type of marketing became prevalent with the increasing incorporation of digital platforms into marketing plans?

    <p>Social media marketing</p> Signup and view all the answers

    What differentiated digital marketing from online marketing?

    <p>Incorporation of non-Internet channels for digital media</p> Signup and view all the answers

    What was the initial purpose of the Archie search engine created in 1990?

    <p>Index for FTP sites</p> Signup and view all the answers

    Which technology enabled the storage of large volumes of customer information in the 1980s?

    <p>Computer storage capacity</p> Signup and view all the answers

    What type of marketing became prevalent with the increasing incorporation of digital platforms into marketing plans?

    <p>Data-driven marketing</p> Signup and view all the answers

    Which platform is NOT considered a digital media for digital marketing?

    <p>Newspapers</p> Signup and view all the answers

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