10 Questions
Which of the following is considered a component of digital marketing?
Influencer marketing
What technology effectively began digital marketing in 1990?
Archie search engine
What differentiated digital marketing from online marketing?
Extension to non-Internet channels
What changed the way brands and businesses used technology for marketing during the 1990s and 2000s?
Development of digital platforms
Which type of marketing became prevalent with the increasing incorporation of digital platforms into marketing plans?
Social media marketing
What differentiated digital marketing from online marketing?
Incorporation of non-Internet channels for digital media
What was the initial purpose of the Archie search engine created in 1990?
Index for FTP sites
Which technology enabled the storage of large volumes of customer information in the 1980s?
Computer storage capacity
What type of marketing became prevalent with the increasing incorporation of digital platforms into marketing plans?
Data-driven marketing
Which platform is NOT considered a digital media for digital marketing?
Newspapers
Test your knowledge of the evolution and impact of digital marketing, from its development in the 1990s and 2000s to its integration into everyday life and marketing strategies.
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