Podcast
Questions and Answers
What technology effectively began digital marketing in 1990?
What technology effectively began digital marketing in 1990?
- Archie search engine (correct)
- Storage capacity of computers
- Mobile phones (SMS and MMS)
- FTP sites
Which of the following is not a component of digital marketing mentioned in the text?
Which of the following is not a component of digital marketing mentioned in the text?
- Social media marketing
- Television
- E-books
- Billboards (correct)
What technology changed the way brands and businesses use technology for marketing?
What technology changed the way brands and businesses use technology for marketing?
- Desktop computers
- Digital platforms (correct)
- Mobile phones (SMS and MMS)
- Optical disks and games
Which marketing strategy involves the use of data to drive decision-making in campaigns?
Which marketing strategy involves the use of data to drive decision-making in campaigns?
What differentiated digital marketing from online marketing according to the text?
What differentiated digital marketing from online marketing according to the text?
What technology was created in 1990 and effectively began digital marketing?
What technology was created in 1990 and effectively began digital marketing?
Which component of digital marketing involves optimizing websites to rank higher in search engine results?
Which component of digital marketing involves optimizing websites to rank higher in search engine results?
What differentiated digital marketing from online marketing according to the text?
What differentiated digital marketing from online marketing according to the text?
Which technology's increasing use instead of physical shops contributed to the prevalence of digital marketing campaigns?
Which technology's increasing use instead of physical shops contributed to the prevalence of digital marketing campaigns?
Which type of advertising involves the use of visual or multimedia content on websites and apps?
Which type of advertising involves the use of visual or multimedia content on websites and apps?
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