10 Questions
What technology effectively began digital marketing in 1990?
Archie search engine
Which of the following is not a component of digital marketing mentioned in the text?
Billboards
What technology changed the way brands and businesses use technology for marketing?
Digital platforms
Which marketing strategy involves the use of data to drive decision-making in campaigns?
Data-driven marketing
What differentiated digital marketing from online marketing according to the text?
Extension to non-Internet channels
What technology was created in 1990 and effectively began digital marketing?
Archie search engine
Which component of digital marketing involves optimizing websites to rank higher in search engine results?
Search engine optimization (SEO)
What differentiated digital marketing from online marketing according to the text?
Incorporation of non-Internet channels
Which technology's increasing use instead of physical shops contributed to the prevalence of digital marketing campaigns?
Digital platforms
Which type of advertising involves the use of visual or multimedia content on websites and apps?
Display advertising
Test your knowledge of the evolution of digital marketing and its impact on brand promotion and consumer behavior.
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