Digital Marketing Evolution Quiz
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Digital Marketing Evolution Quiz

Created by
@IntimateSparrow

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Questions and Answers

What technology effectively began digital marketing in 1990?

  • Archie search engine (correct)
  • Storage capacity of computers
  • Mobile phones (SMS and MMS)
  • FTP sites

    • Which of the following is not a component of digital marketing mentioned in the text?

  • Social media marketing
  • Television
  • E-books
  • Billboards (correct)

    • What technology changed the way brands and businesses use technology for marketing?

  • Desktop computers
  • Digital platforms (correct)
  • Mobile phones (SMS and MMS)
  • Optical disks and games

    • Which marketing strategy involves the use of data to drive decision-making in campaigns?

    <p>Data-driven marketing</p> Signup and view all the answers

    What differentiated digital marketing from online marketing according to the text?

    <p>Extension to non-Internet channels</p> Signup and view all the answers

    What technology was created in 1990 and effectively began digital marketing?

    <p>Archie search engine</p> Signup and view all the answers

    Which component of digital marketing involves optimizing websites to rank higher in search engine results?

    <p>Search engine optimization (SEO)</p> Signup and view all the answers

    What differentiated digital marketing from online marketing according to the text?

    <p>Incorporation of non-Internet channels</p> Signup and view all the answers

    Which technology's increasing use instead of physical shops contributed to the prevalence of digital marketing campaigns?

    <p>Digital platforms</p> Signup and view all the answers

    Which type of advertising involves the use of visual or multimedia content on websites and apps?

    <p>Display advertising</p> Signup and view all the answers

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