Event Management Insights: L'Oreal Femina Elite '98

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Questions and Answers

What essential information must an event manager gather to understand the expectations of an event?

The event manager must gather information on who, what, where, when, and why.

Why are the goals and objectives of an event important for event management?

Goals and objectives guide the planning process and help ensure the event meets its intended purpose.

What does developing the concept of an event entail?

Developing the concept involves creating an overall picture of the event while managing logistical and operational parameters.

How can an event manager create a desired event experience?

The event manager can create the desired experience by identifying the right elements and visualizing the experience from the guests' perspective. Signup and view all the answers

What is the significance of understanding the guest's point of view in event management?

Understanding the guest's point of view is significant as it allows event managers to tailor the experience to enhance satisfaction. Signup and view all the answers

What is the core concept of the L'Oreal Femina Elite Model Look '98 event?

The core concept is a search for new top-class modeling talent through a contest and entertainment interspersed within the event. Signup and view all the answers

Who are considered the core people involved in the L'Oreal Femina event?

The core people include participants, i.e., models taking part in the competition, and performers such as classical musicians. Signup and view all the answers

What roles did Hemant Trivedi and Noyonika Chatterjee play in the event?

Hemant Trivedi was responsible for choreography, and Noyonika Chatterjee assisted him in directing the event. Signup and view all the answers

Describe the core structure of the L'Oreal Femina Elite Model Look '98 event.

The core structure is established as an annual beauty pageant event, designed for efficient event management. Signup and view all the answers

What was the main purpose of the media strategy during the L'Oreal Femina event?

The media strategy aimed to inform the target audience about the event, facilitate entries, and provide live updates. Signup and view all the answers

What physical attributes were considered core talent in the event?

The core talent focused on physical looks and proportion, which are key attributes for modeling. Signup and view all the answers

Where was the shoot location for the L'Oreal Femina Elite Model Look '98 event?

The shoot location was The Retreat, Marve, and the official host was the Taj Mahal Hotel. Signup and view all the answers

Which media outlet provided live coverage during the event?

Live coverage was provided by DD2, ensuring the widest audience reach during the event. Signup and view all the answers

How does Silvers define an event?

An event is defined as an experience, carefully crafted to deliver an impact on the person in attendance. Signup and view all the answers

According to Basrur, what is the primary purpose of an event?

The primary purpose of an event is to gather a target audience to celebrate or experience an occurrence with a specific objective. Signup and view all the answers

What are the six key elements of events as outlined by Gaur and Saggere?

The six key elements are event infrastructure, target audience, clients, event organizers, venue, and media. Signup and view all the answers

What role does the target audience play in event management?

The target audience is crucial as they are the people for whom the event is consciously designed to provide an experience. Signup and view all the answers

Define 'event infrastructure' and its components.

Event infrastructure includes the core concept, people, talent, and structure necessary for the event's execution. Signup and view all the answers

Who are considered clients in the context of event management?

Clients are viewed as the sponsors or financiers of an event venture. Signup and view all the answers

What is the significance of the venue in event management?

The venue is significant as it is the location where the event takes place, impacting the overall experience. Signup and view all the answers

How does Kotler define events?

Kotler defines events as occurrences designed to communicate particular messages to target audiences. Signup and view all the answers

What are the different types of event products and what does each signify?

The different types of event products are core event product (fulfilling actual needs), actual event product (totality of event format), augmented event product (extras for enhanced experience), and potential event product (future development opportunities). Signup and view all the answers

Identify the main sponsor and some gift sponsors for the L’Oreal Femina Elite Model Look ‘98 event.

The main sponsor was L’Oreal, while gift sponsors included Onida, Siemens, and Baush and Lomb. Signup and view all the answers

Who is the target audience for the L’Oreal Femina Elite Model Look ‘98 event?

The target audience includes youth or families with a younger mindset or those who are young at heart. Signup and view all the answers

What is the purpose of conducting research in the event planning process?

Conducting research helps to determine expectations and create a customer profile of the target audience attending the event. Signup and view all the answers

Explain the significance of the augmented event product in event management.

The augmented event product includes all the extras offered to enhance the event experience for attendees. Signup and view all the answers

What are the key steps in the sequential process used by professional event coordinators?

The key steps include conducting research, conceptualizing the event, determining necessary components, visualizing their integration, selecting products, and monitoring experience delivery. Signup and view all the answers

How does the actual event product differ from the core event product?

The actual event product refers to the totality of the event format and content, while the core event product addresses the actual needs or wants of the consumer. Signup and view all the answers

What role do sponsors like Coca-Cola play in an event like the L’Oreal Femina Elite Model Look ‘98?

Sponsors like Coca-Cola provide financial support and brand visibility, enhancing the event's overall appeal. Signup and view all the answers

Study Notes

Event Management - The Concept

Event management is the process of organizing an activity, whether social or professional, for a specific target audience.
Silvers defines an event as a carefully crafted experience designed to impact attendees.
Basrur defines an event as an occasion where a gathering of a target audience comes together to celebrate or experience something, with a clear objective.
Singh views events as an organized business process.
Kotler sees events as occurrences designed to communicate specific messages to target audiences.
Gaur and Saggere define an event as a live multimedia package that is pre-conceived, customized, and modified to achieve client objectives, influencing the target audience through sensory experience and two-way interaction.

Key Elements of Events

Events have six key elements: infrastructure, target audience, clients, organizers, venue, and media.
The event hexagon illustrates the interaction amongst these elements.

Key Elements of Events (Detailed)

Event infrastructure: encompasses the core concept, people, talent, and structure.
Target audience: are the individuals who experience the event.
Client: is the sponsor or financier of the event from organizers' perspective.
Event organizers: design and execute all related event activities.
Media: is the communication channel used to convey event details to the target audience.
Venue: is the location of the event.

Event Infrastructure (Detailed)

Core concept: is the type or category of the event, its underlying ethos, and how it came to exist.
Core people: are performers or hosts who engage the audience and act on stage or off stage.
Core talent: refers to the expertise and skills of those involved.
Core structure: is the framework for efficient event management.

Case Study - L'Oreal Femina Elite Model Look '98

Event infrastructure: Involved a contest for modeling talent, interspersed with entertainment.
Core people: included models, performers, and classical musicians.
Core talent: focused on physical looks and proportions of models.
Core structure: was an annual beauty pageant.
Event organizers: included Femina, Fountain ahead (event support), Banyan Tree (classical music arrangements), Hemant Trivedi & Noyonika Chatterjee (choreography & direction), and Omung Kumar Bhandula (Opus construction for sets).
Venue: The Retreat, Marve, with Taj Mahal Hotel being the official host.
Media: Included pre-event advertising in magazines and newspapers, TV and FM radio announcements, live coverage on DD2, post-event telecasts on Star Plus, interviews on various shows sponsored by L'Oreal, and print media reports.
Clients: L'Oreal was the main sponsor, along with Onida, Siemens, Baush & Lomb, Global tele-systems, Akbarallys, Department stores, Trussadi, Catwalk Shoes, Estelle, Orchids, Lakme, Sony Music systems, Communication Convince (Global Tele-systems), and Coca-Cola as beverage sponsors.
Target audience: Included youth and families with a younger mindset or 'young at heart'.

Event Product

Event products are the market offerings of an event, encompassing production and consumption processes.
Core event product: is the basic need or want met by the event.
Actual event product: encompasses the entire event format and content.
Augmented event product: signifies additional offerings to enhance the event experience.
Potential event product: represents future possibilities for event enhancement or redefinition.

Designing the Event Experience

Event coordinators use a sequential process to create consistent experiences.
- Research to define expectations and create a customer profile.
- Conceptualization, including scope assessment.
- Identification of event elements for a desired experience.
- Strategy design for seamless integration.
- Selection of vendors and products.
- Experience monitoring.

Understanding Attendee Needs and Expectations

Gather basic information (who, what, where, when, and why).
Clearly understand the event purpose, goals, and objectives.
Conceptualize the event by integrating logistics and operational aspects into a comprehensive plan.
Identify and use event elements that enhance attendees' experience.
Visualize the event's entire experience from the attendees' point of view.

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Description

This quiz explores essential aspects of event management, focusing on the L'Oreal Femina Elite Model Look '98 event. Participants will delve into the importance of goals, objectives, and guest perspectives in creating successful events. Additionally, it examines key roles and media strategies pertinent to this iconic event.