Podcast
Questions and Answers
What is heuristic evaluation?
What is heuristic evaluation?
- A method that involves recording users' actions automatically
- A method that involves simulating how users go about problem-solving at each step in a human-computer interaction
- An experimental method that involves comparing two versions of a product to determine which one performs better
- A method where researchers evaluate whether user-interface elements conform to tried-and-tested principles (correct)
What is the main focus of Shneiderman's eight golden rules?
What is the main focus of Shneiderman's eight golden rules?
- Usability criteria and user experience, including interface complexity and color usage
- Consistency, universal usability, informative feedback, closure, error prevention, easy reversal of actions, user control, and reducing short-term memory load (correct)
- Analyzing the physical and mental operations needed to perform tasks and operationalizing them as quantitative measures
- Standards for ensuring web page accessibility
What is the main focus of cognitive walk-throughs?
What is the main focus of cognitive walk-throughs?
- Recording users' actions automatically
- Evaluating whether user-interface elements conform to tried-and-tested principles
- Evaluating designs for ease of learning (correct)
- Simulating how users go about problem-solving at each step in a human-computer interaction
What is the difference between heuristic evaluation and cognitive walk-throughs?
What is the difference between heuristic evaluation and cognitive walk-throughs?
What is the main focus of analytics?
What is the main focus of analytics?
What is A/B testing?
What is A/B testing?
What are the Web Content Accessibility Guidelines (WCAG)?
What are the Web Content Accessibility Guidelines (WCAG)?
What is the main purpose of pluralistic walk-throughs?
What is the main purpose of pluralistic walk-throughs?
What is semiotic engineering?
What is semiotic engineering?
What is SigniFYIng Message?
What is SigniFYIng Message?
What is the most widely used on-site web analytics and statistics service?
What is the most widely used on-site web analytics and statistics service?
What is the main focus of predictive modeling?
What is the main focus of predictive modeling?
What is heuristic evaluation?
What is heuristic evaluation?
What is the main focus of Shneiderman's eight golden rules?
What is the main focus of Shneiderman's eight golden rules?
What is the main focus of cognitive walk-throughs?
What is the main focus of cognitive walk-throughs?
What is the difference between heuristic evaluation and cognitive walk-throughs?
What is the difference between heuristic evaluation and cognitive walk-throughs?
What is the main focus of analytics?
What is the main focus of analytics?
What is A/B testing?
What is A/B testing?
What are the Web Content Accessibility Guidelines (WCAG)?
What are the Web Content Accessibility Guidelines (WCAG)?
What is the main purpose of pluralistic walk-throughs?
What is the main purpose of pluralistic walk-throughs?
What is semiotic engineering?
What is semiotic engineering?
What is SigniFYIng Message?
What is SigniFYIng Message?
What is the most widely used on-site web analytics and statistics service?
What is the most widely used on-site web analytics and statistics service?
What is the main focus of predictive modeling?
What is the main focus of predictive modeling?
What is heuristic evaluation?
What is heuristic evaluation?
What are the main steps involved in cognitive walk-throughs?
What are the main steps involved in cognitive walk-throughs?
What is the difference between heuristic evaluation and cognitive walk-throughs?
What is the difference between heuristic evaluation and cognitive walk-throughs?
What is the purpose of pluralistic walk-throughs?
What is the purpose of pluralistic walk-throughs?
What is analytics?
What is analytics?
What is the difference between on-site and off-site analytics?
What is the difference between on-site and off-site analytics?
What is the most widely used on-site web analytics and statistics service?
What is the most widely used on-site web analytics and statistics service?
What is predictive modeling?
What is predictive modeling?
What is Fitts' law?
What is Fitts' law?
What are the Web Content Accessibility Guidelines (WCAG)?
What are the Web Content Accessibility Guidelines (WCAG)?
What is POUR?
What is POUR?
What is the purpose of A/B testing?
What is the purpose of A/B testing?
What is heuristic evaluation?
What is heuristic evaluation?
What are Nielsen's original 10 heuristics?
What are Nielsen's original 10 heuristics?
What is the main focus of cognitive walk-throughs?
What is the main focus of cognitive walk-throughs?
What is semiotic engineering?
What is semiotic engineering?
What is signiFYIng Message?
What is signiFYIng Message?
What is the main difference between heuristic evaluation and cognitive walk-throughs?
What is the main difference between heuristic evaluation and cognitive walk-throughs?
What is analytics?
What is analytics?
What is web analytics?
What is web analytics?
What are the key concepts summarized as POUR in Web Content Accessibility Guidelines (WCAG)?
What are the key concepts summarized as POUR in Web Content Accessibility Guidelines (WCAG)?
What is A/B testing?
What is A/B testing?
What is predictive modeling?
What is predictive modeling?
What is Fitts' law?
What is Fitts' law?
What is the main difference between heuristic evaluation and cognitive walkthrough?
What is the main difference between heuristic evaluation and cognitive walkthrough?
What is the purpose of A/B testing?
What is the purpose of A/B testing?
What is the main benefit of pluralistic walk-throughs?
What is the main benefit of pluralistic walk-throughs?
What is the main drawback of pluralistic walk-throughs?
What is the main drawback of pluralistic walk-throughs?
What is the purpose of semiotic engineering?
What is the purpose of semiotic engineering?
What is the SigniFYIng Message inspection procedure?
What is the SigniFYIng Message inspection procedure?
What is the main purpose of analytics in UX design?
What is the main purpose of analytics in UX design?
What is the main difference between on-site and off-site analytics?
What is the main difference between on-site and off-site analytics?
What is the main drawback of heuristic evaluation?
What is the main drawback of heuristic evaluation?
What is the purpose of Fitts' law?
What is the purpose of Fitts' law?
What is the main purpose of WCAG guidelines?
What is the main purpose of WCAG guidelines?
What is the main purpose of debriefing sessions in heuristic evaluation?
What is the main purpose of debriefing sessions in heuristic evaluation?
What is the main difference between heuristic evaluation and cognitive walk-throughs?
What is the main difference between heuristic evaluation and cognitive walk-throughs?
What is semiotic engineering?
What is semiotic engineering?
What is the purpose of analytics in evaluating user behavior?
What is the purpose of analytics in evaluating user behavior?
What is the benefit of pluralistic walk-throughs?
What is the benefit of pluralistic walk-throughs?
What is the purpose of A/B testing?
What is the purpose of A/B testing?
What is the main focus of Fitts' law?
What is the main focus of Fitts' law?
What are the Web Content Accessibility Guidelines (WCAG)?
What are the Web Content Accessibility Guidelines (WCAG)?
What is the main purpose of debriefing sessions in heuristic evaluation?
What is the main purpose of debriefing sessions in heuristic evaluation?
What is the main focus of cognitive walk-throughs?
What is the main focus of cognitive walk-throughs?
What is the main purpose of predictive modeling?
What is the main purpose of predictive modeling?
What is the purpose of heuristics in evaluation methods?
What is the purpose of heuristics in evaluation methods?
What is the most widely used on-site web analytics and statistics service?
What is the most widely used on-site web analytics and statistics service?
What is heuristic evaluation?
What is heuristic evaluation?
What is the purpose of heuristic evaluation?
What is the purpose of heuristic evaluation?
What is the benefit of using heuristics for evaluating website usability and accessibility?
What is the benefit of using heuristics for evaluating website usability and accessibility?
What is the difference between heuristic evaluation and cognitive walk-throughs?
What is the difference between heuristic evaluation and cognitive walk-throughs?
What is the purpose of cognitive walk-throughs?
What is the purpose of cognitive walk-throughs?
What is the difference between pluralistic walk-throughs and cognitive walk-throughs?
What is the difference between pluralistic walk-throughs and cognitive walk-throughs?
What is the purpose of analytics?
What is the purpose of analytics?
What is the difference between on-site analytics and off-site analytics?
What is the difference between on-site analytics and off-site analytics?
What is the most widely used on-site web analytics and statistics service?
What is the most widely used on-site web analytics and statistics service?
What is the benefit of using web analytics?
What is the benefit of using web analytics?
What are Web Content Accessibility Guidelines (WCAG)?
What are Web Content Accessibility Guidelines (WCAG)?
What is the purpose of A/B testing?
What is the purpose of A/B testing?
What is heuristic evaluation?
What is heuristic evaluation?
What is the purpose of heuristic evaluation?
What is the purpose of heuristic evaluation?
What are Nielsen's original 10 heuristics?
What are Nielsen's original 10 heuristics?
What is the difference between heuristic evaluation and user testing?
What is the difference between heuristic evaluation and user testing?
What is A/B testing?
What is A/B testing?
What is Fitts' law?
What is Fitts' law?
What are the key concepts summarized as POUR in the Web Content Accessibility Guidelines (WCAG)?
What are the key concepts summarized as POUR in the Web Content Accessibility Guidelines (WCAG)?
What is semiotic engineering?
What is semiotic engineering?
What is the difference between heuristic evaluation and cognitive walk-throughs?
What is the difference between heuristic evaluation and cognitive walk-throughs?
What is the purpose of analytics?
What is the purpose of analytics?
What is Google Analytics?
What is Google Analytics?
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Study Notes
Evaluation Methods: Inspections, Analytics, and Models
-
This chapter introduces evaluation methods that do not require direct interaction with users.
-
Inspection methods involve a researcher analyzing aspects of an interface and identifying potential usability problems.
-
Heuristic evaluation is a method where researchers evaluate whether user-interface elements conform to tried-and-tested principles, guided by a set of usability principles known as heuristics.
-
Heuristics closely resemble high-level design principles and help identify usability problems.
-
Heuristic evaluation can be done at any stage of a design project and can complement user testing.
-
Heuristic sets for evaluating websites have been developed based on Nielsen's original 10 heuristics.
-
Heuristic evaluations can be broken down into three main stages: a briefing session, evaluation period, and report writing.
-
Analytics involves user interaction logging to understand user behavior and identify potential usability problems.
-
A/B testing is an experimental method that involves comparing two versions of a product to determine which one performs better.
-
Predictive modeling involves analyzing the physical and mental operations needed to perform tasks and operationalizing them as quantitative measures.
-
Fitts' law is a commonly used predictive model.
-
The number of researchers needed for a heuristic evaluation depends on the product and its intended users, but employing several researchers can be resource-intensive.Heuristics and Guidelines for Evaluating Website Usability and Accessibility
-
Heuristics focus on usability criteria and user experience, including interface complexity and color usage.
-
Being aware of heuristics can lead to a stronger focus on design and user needs.
-
Applying heuristics can be difficult, especially for those not accustomed to heuristic evaluations.
-
Researchers typically have specific user tasks in mind when evaluating a functioning product.
-
Evaluating early designs with mock-ups or specifications requires adapting the evaluation approach.
-
Researchers may work together, recording problems identified and thinking aloud during evaluation.
-
Debriefing sessions with designers prioritize problems and suggest solutions.
-
Heuristic evaluation should not be viewed as a replacement for user testing.
-
Heuristic evaluation can miss severe problems and report false alarms.
-
Heuristic evaluation can be improved by checking researcher expertise, using multiple researchers, and providing support for using heuristics.
-
Web Content Accessibility Guidelines (WCAG) are standards for ensuring web page accessibility.
-
WCAG guidelines can be used as heuristics to evaluate web accessibility, with key concepts summarized as POUR (Perceivable, Operable, Understandable, and Robust).Inspections: Heuristic Evaluation and Walk-Throughs
-
The text discusses different sets of guidelines and heuristics for evaluating the usability of a system, including Nielsen's usability heuristics, Shneiderman's eight golden rules, and web accessibility guidelines.
-
Heuristic evaluation is a method that involves experts evaluating a system against a set of guidelines or heuristics.
-
Shneiderman's eight golden rules focus on consistency, universal usability, informative feedback, closure, error prevention, easy reversal of actions, user control, and reducing short-term memory load.
-
Cognitive walk-throughs involve simulating how users go about problem-solving at each step in a human-computer interaction.
-
Cognitive walk-throughs focus on evaluating designs for ease of learning and are often integrated with other evaluation and design processes.
-
The main steps involved in cognitive walk-throughs include identifying typical users and tasks, analyzing the action sequences, compiling a record of critical information, and revising the design to fix problems.
-
Walk-throughs focus more closely on identifying specific user problems at a detailed level than heuristic evaluation.
-
Semiotic engineering is the study of how signs and symbols are constituted, interpreted, and produced, and it contributes to improving the communication of principles, features, and values of UX design.
-
SigniFYIng Message is an inspection procedure that evaluates the quality of semiotic engineering in UX design and assesses the quality of the messages and the strategies of communication that a piece of UX design offers to the users.
-
A cognitive walk-through would typically take longer than a heuristic evaluation because it is a more detailed process.
-
A cognitive walk-through would typically not be used to evaluate a whole website unless it was a small one.
-
Rick Spencer developed a variation of a cognitive walk-through that addressed problems with the original form, including lengthy answers and defensive designers.Evaluation Methods: Walk-Throughs, Analytics, and A/B Testing
-
Cognitive walk-throughs involve users working through a task scenario and discussing usability issues associated with dialog elements involved in the scenario steps.
-
Cognitive walk-throughs have been adapted to be less detailed and time-consuming, resulting in a more coarse-grained analysis.
-
Pluralistic walk-throughs involve users, developers, and usability researchers stepping through a task scenario and discussing usability issues.
-
Pluralistic walk-throughs involve each person assuming the role of a typical user and writing down the sequence of actions they would take.
-
Pluralistic walk-throughs are beneficial for detailed analysis and participatory design practices, but have limitations with time constraints and exploring a limited number of scenarios.
-
Analytics involves recording users' actions automatically, including key presses, mouse movements, time spent on a webpage, and task flow through software modules.
-
Web analytics is a form of interaction logging specifically created to analyze users' activity on websites.
-
Web analytics can provide a big-picture overview of user interaction on a website and is especially valued by businesses and market research organizations.
-
Learning analytics play a strong role in evaluating learners' activities in MOOCs and OERs.
-
On-site analytics are used by website owners to measure visitor behavior, while off-site analytics measure a website's visibility and potential to acquire an audience on the Internet.
-
Google Analytics is the most widely used on-site web analytics and statistics service, and it can provide information about who accessed the site, how long they stayed, which pages they visited, and more.
-
Other analytics tools, such as Moz Analytics, TruSocialMetrics, Clicky, KISSmetrics, Crazy Egg, and ClickTale, provide additional layers of information, good access control options, and raw and real-time data collection.
Evaluation Methods: Inspections, Analytics, and Models
-
This chapter introduces evaluation methods that do not require direct interaction with users.
-
Inspection methods involve a researcher analyzing aspects of an interface and identifying potential usability problems.
-
Heuristic evaluation is a method where researchers evaluate whether user-interface elements conform to tried-and-tested principles, guided by a set of usability principles known as heuristics.
-
Heuristics closely resemble high-level design principles and help identify usability problems.
-
Heuristic evaluation can be done at any stage of a design project and can complement user testing.
-
Heuristic sets for evaluating websites have been developed based on Nielsen's original 10 heuristics.
-
Heuristic evaluations can be broken down into three main stages: a briefing session, evaluation period, and report writing.
-
Analytics involves user interaction logging to understand user behavior and identify potential usability problems.
-
A/B testing is an experimental method that involves comparing two versions of a product to determine which one performs better.
-
Predictive modeling involves analyzing the physical and mental operations needed to perform tasks and operationalizing them as quantitative measures.
-
Fitts' law is a commonly used predictive model.
-
The number of researchers needed for a heuristic evaluation depends on the product and its intended users, but employing several researchers can be resource-intensive.Heuristics and Guidelines for Evaluating Website Usability and Accessibility
-
Heuristics focus on usability criteria and user experience, including interface complexity and color usage.
-
Being aware of heuristics can lead to a stronger focus on design and user needs.
-
Applying heuristics can be difficult, especially for those not accustomed to heuristic evaluations.
-
Researchers typically have specific user tasks in mind when evaluating a functioning product.
-
Evaluating early designs with mock-ups or specifications requires adapting the evaluation approach.
-
Researchers may work together, recording problems identified and thinking aloud during evaluation.
-
Debriefing sessions with designers prioritize problems and suggest solutions.
-
Heuristic evaluation should not be viewed as a replacement for user testing.
-
Heuristic evaluation can miss severe problems and report false alarms.
-
Heuristic evaluation can be improved by checking researcher expertise, using multiple researchers, and providing support for using heuristics.
-
Web Content Accessibility Guidelines (WCAG) are standards for ensuring web page accessibility.
-
WCAG guidelines can be used as heuristics to evaluate web accessibility, with key concepts summarized as POUR (Perceivable, Operable, Understandable, and Robust).Inspections: Heuristic Evaluation and Walk-Throughs
-
The text discusses different sets of guidelines and heuristics for evaluating the usability of a system, including Nielsen's usability heuristics, Shneiderman's eight golden rules, and web accessibility guidelines.
-
Heuristic evaluation is a method that involves experts evaluating a system against a set of guidelines or heuristics.
-
Shneiderman's eight golden rules focus on consistency, universal usability, informative feedback, closure, error prevention, easy reversal of actions, user control, and reducing short-term memory load.
-
Cognitive walk-throughs involve simulating how users go about problem-solving at each step in a human-computer interaction.
-
Cognitive walk-throughs focus on evaluating designs for ease of learning and are often integrated with other evaluation and design processes.
-
The main steps involved in cognitive walk-throughs include identifying typical users and tasks, analyzing the action sequences, compiling a record of critical information, and revising the design to fix problems.
-
Walk-throughs focus more closely on identifying specific user problems at a detailed level than heuristic evaluation.
-
Semiotic engineering is the study of how signs and symbols are constituted, interpreted, and produced, and it contributes to improving the communication of principles, features, and values of UX design.
-
SigniFYIng Message is an inspection procedure that evaluates the quality of semiotic engineering in UX design and assesses the quality of the messages and the strategies of communication that a piece of UX design offers to the users.
-
A cognitive walk-through would typically take longer than a heuristic evaluation because it is a more detailed process.
-
A cognitive walk-through would typically not be used to evaluate a whole website unless it was a small one.
-
Rick Spencer developed a variation of a cognitive walk-through that addressed problems with the original form, including lengthy answers and defensive designers.Evaluation Methods: Walk-Throughs, Analytics, and A/B Testing
-
Cognitive walk-throughs involve users working through a task scenario and discussing usability issues associated with dialog elements involved in the scenario steps.
-
Cognitive walk-throughs have been adapted to be less detailed and time-consuming, resulting in a more coarse-grained analysis.
-
Pluralistic walk-throughs involve users, developers, and usability researchers stepping through a task scenario and discussing usability issues.
-
Pluralistic walk-throughs involve each person assuming the role of a typical user and writing down the sequence of actions they would take.
-
Pluralistic walk-throughs are beneficial for detailed analysis and participatory design practices, but have limitations with time constraints and exploring a limited number of scenarios.
-
Analytics involves recording users' actions automatically, including key presses, mouse movements, time spent on a webpage, and task flow through software modules.
-
Web analytics is a form of interaction logging specifically created to analyze users' activity on websites.
-
Web analytics can provide a big-picture overview of user interaction on a website and is especially valued by businesses and market research organizations.
-
Learning analytics play a strong role in evaluating learners' activities in MOOCs and OERs.
-
On-site analytics are used by website owners to measure visitor behavior, while off-site analytics measure a website's visibility and potential to acquire an audience on the Internet.
-
Google Analytics is the most widely used on-site web analytics and statistics service, and it can provide information about who accessed the site, how long they stayed, which pages they visited, and more.
-
Other analytics tools, such as Moz Analytics, TruSocialMetrics, Clicky, KISSmetrics, Crazy Egg, and ClickTale, provide additional layers of information, good access control options, and raw and real-time data collection.
Evaluation Methods: Inspections, Analytics, and Models
-
This chapter introduces evaluation methods that do not require direct interaction with users.
-
Inspection methods involve a researcher analyzing aspects of an interface and identifying potential usability problems.
-
Heuristic evaluation is a method where researchers evaluate whether user-interface elements conform to tried-and-tested principles, guided by a set of usability principles known as heuristics.
-
Heuristics closely resemble high-level design principles and help identify usability problems.
-
Heuristic evaluation can be done at any stage of a design project and can complement user testing.
-
Heuristic sets for evaluating websites have been developed based on Nielsen's original 10 heuristics.
-
Heuristic evaluations can be broken down into three main stages: a briefing session, evaluation period, and report writing.
-
Analytics involves user interaction logging to understand user behavior and identify potential usability problems.
-
A/B testing is an experimental method that involves comparing two versions of a product to determine which one performs better.
-
Predictive modeling involves analyzing the physical and mental operations needed to perform tasks and operationalizing them as quantitative measures.
-
Fitts' law is a commonly used predictive model.
-
The number of researchers needed for a heuristic evaluation depends on the product and its intended users, but employing several researchers can be resource-intensive.Heuristics and Guidelines for Evaluating Website Usability and Accessibility
-
Heuristics focus on usability criteria and user experience, including interface complexity and color usage.
-
Being aware of heuristics can lead to a stronger focus on design and user needs.
-
Applying heuristics can be difficult, especially for those not accustomed to heuristic evaluations.
-
Researchers typically have specific user tasks in mind when evaluating a functioning product.
-
Evaluating early designs with mock-ups or specifications requires adapting the evaluation approach.
-
Researchers may work together, recording problems identified and thinking aloud during evaluation.
-
Debriefing sessions with designers prioritize problems and suggest solutions.
-
Heuristic evaluation should not be viewed as a replacement for user testing.
-
Heuristic evaluation can miss severe problems and report false alarms.
-
Heuristic evaluation can be improved by checking researcher expertise, using multiple researchers, and providing support for using heuristics.
-
Web Content Accessibility Guidelines (WCAG) are standards for ensuring web page accessibility.
-
WCAG guidelines can be used as heuristics to evaluate web accessibility, with key concepts summarized as POUR (Perceivable, Operable, Understandable, and Robust).Inspections: Heuristic Evaluation and Walk-Throughs
-
The text discusses different sets of guidelines and heuristics for evaluating the usability of a system, including Nielsen's usability heuristics, Shneiderman's eight golden rules, and web accessibility guidelines.
-
Heuristic evaluation is a method that involves experts evaluating a system against a set of guidelines or heuristics.
-
Shneiderman's eight golden rules focus on consistency, universal usability, informative feedback, closure, error prevention, easy reversal of actions, user control, and reducing short-term memory load.
-
Cognitive walk-throughs involve simulating how users go about problem-solving at each step in a human-computer interaction.
-
Cognitive walk-throughs focus on evaluating designs for ease of learning and are often integrated with other evaluation and design processes.
-
The main steps involved in cognitive walk-throughs include identifying typical users and tasks, analyzing the action sequences, compiling a record of critical information, and revising the design to fix problems.
-
Walk-throughs focus more closely on identifying specific user problems at a detailed level than heuristic evaluation.
-
Semiotic engineering is the study of how signs and symbols are constituted, interpreted, and produced, and it contributes to improving the communication of principles, features, and values of UX design.
-
SigniFYIng Message is an inspection procedure that evaluates the quality of semiotic engineering in UX design and assesses the quality of the messages and the strategies of communication that a piece of UX design offers to the users.
-
A cognitive walk-through would typically take longer than a heuristic evaluation because it is a more detailed process.
-
A cognitive walk-through would typically not be used to evaluate a whole website unless it was a small one.
-
Rick Spencer developed a variation of a cognitive walk-through that addressed problems with the original form, including lengthy answers and defensive designers.Evaluation Methods: Walk-Throughs, Analytics, and A/B Testing
-
Cognitive walk-throughs involve users working through a task scenario and discussing usability issues associated with dialog elements involved in the scenario steps.
-
Cognitive walk-throughs have been adapted to be less detailed and time-consuming, resulting in a more coarse-grained analysis.
-
Pluralistic walk-throughs involve users, developers, and usability researchers stepping through a task scenario and discussing usability issues.
-
Pluralistic walk-throughs involve each person assuming the role of a typical user and writing down the sequence of actions they would take.
-
Pluralistic walk-throughs are beneficial for detailed analysis and participatory design practices, but have limitations with time constraints and exploring a limited number of scenarios.
-
Analytics involves recording users' actions automatically, including key presses, mouse movements, time spent on a webpage, and task flow through software modules.
-
Web analytics is a form of interaction logging specifically created to analyze users' activity on websites.
-
Web analytics can provide a big-picture overview of user interaction on a website and is especially valued by businesses and market research organizations.
-
Learning analytics play a strong role in evaluating learners' activities in MOOCs and OERs.
-
On-site analytics are used by website owners to measure visitor behavior, while off-site analytics measure a website's visibility and potential to acquire an audience on the Internet.
-
Google Analytics is the most widely used on-site web analytics and statistics service, and it can provide information about who accessed the site, how long they stayed, which pages they visited, and more.
-
Other analytics tools, such as Moz Analytics, TruSocialMetrics, Clicky, KISSmetrics, Crazy Egg, and ClickTale, provide additional layers of information, good access control options, and raw and real-time data collection.
Evaluation Methods: Inspections, Analytics, and Models
-
This chapter introduces evaluation methods that do not require direct interaction with users.
-
Inspection methods involve a researcher analyzing aspects of an interface and identifying potential usability problems.
-
Heuristic evaluation is a method where researchers evaluate whether user-interface elements conform to tried-and-tested principles, guided by a set of usability principles known as heuristics.
-
Heuristics closely resemble high-level design principles and help identify usability problems.
-
Heuristic evaluation can be done at any stage of a design project and can complement user testing.
-
Heuristic sets for evaluating websites have been developed based on Nielsen's original 10 heuristics.
-
Heuristic evaluations can be broken down into three main stages: a briefing session, evaluation period, and report writing.
-
Analytics involves user interaction logging to understand user behavior and identify potential usability problems.
-
A/B testing is an experimental method that involves comparing two versions of a product to determine which one performs better.
-
Predictive modeling involves analyzing the physical and mental operations needed to perform tasks and operationalizing them as quantitative measures.
-
Fitts' law is a commonly used predictive model.
-
The number of researchers needed for a heuristic evaluation depends on the product and its intended users, but employing several researchers can be resource-intensive.Heuristics and Guidelines for Evaluating Website Usability and Accessibility
-
Heuristics focus on usability criteria and user experience, including interface complexity and color usage.
-
Being aware of heuristics can lead to a stronger focus on design and user needs.
-
Applying heuristics can be difficult, especially for those not accustomed to heuristic evaluations.
-
Researchers typically have specific user tasks in mind when evaluating a functioning product.
-
Evaluating early designs with mock-ups or specifications requires adapting the evaluation approach.
-
Researchers may work together, recording problems identified and thinking aloud during evaluation.
-
Debriefing sessions with designers prioritize problems and suggest solutions.
-
Heuristic evaluation should not be viewed as a replacement for user testing.
-
Heuristic evaluation can miss severe problems and report false alarms.
-
Heuristic evaluation can be improved by checking researcher expertise, using multiple researchers, and providing support for using heuristics.
-
Web Content Accessibility Guidelines (WCAG) are standards for ensuring web page accessibility.
-
WCAG guidelines can be used as heuristics to evaluate web accessibility, with key concepts summarized as POUR (Perceivable, Operable, Understandable, and Robust).Inspections: Heuristic Evaluation and Walk-Throughs
-
The text discusses different sets of guidelines and heuristics for evaluating the usability of a system, including Nielsen's usability heuristics, Shneiderman's eight golden rules, and web accessibility guidelines.
-
Heuristic evaluation is a method that involves experts evaluating a system against a set of guidelines or heuristics.
-
Shneiderman's eight golden rules focus on consistency, universal usability, informative feedback, closure, error prevention, easy reversal of actions, user control, and reducing short-term memory load.
-
Cognitive walk-throughs involve simulating how users go about problem-solving at each step in a human-computer interaction.
-
Cognitive walk-throughs focus on evaluating designs for ease of learning and are often integrated with other evaluation and design processes.
-
The main steps involved in cognitive walk-throughs include identifying typical users and tasks, analyzing the action sequences, compiling a record of critical information, and revising the design to fix problems.
-
Walk-throughs focus more closely on identifying specific user problems at a detailed level than heuristic evaluation.
-
Semiotic engineering is the study of how signs and symbols are constituted, interpreted, and produced, and it contributes to improving the communication of principles, features, and values of UX design.
-
SigniFYIng Message is an inspection procedure that evaluates the quality of semiotic engineering in UX design and assesses the quality of the messages and the strategies of communication that a piece of UX design offers to the users.
-
A cognitive walk-through would typically take longer than a heuristic evaluation because it is a more detailed process.
-
A cognitive walk-through would typically not be used to evaluate a whole website unless it was a small one.
-
Rick Spencer developed a variation of a cognitive walk-through that addressed problems with the original form, including lengthy answers and defensive designers.Evaluation Methods: Walk-Throughs, Analytics, and A/B Testing
-
Cognitive walk-throughs involve users working through a task scenario and discussing usability issues associated with dialog elements involved in the scenario steps.
-
Cognitive walk-throughs have been adapted to be less detailed and time-consuming, resulting in a more coarse-grained analysis.
-
Pluralistic walk-throughs involve users, developers, and usability researchers stepping through a task scenario and discussing usability issues.
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Pluralistic walk-throughs involve each person assuming the role of a typical user and writing down the sequence of actions they would take.
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Pluralistic walk-throughs are beneficial for detailed analysis and participatory design practices, but have limitations with time constraints and exploring a limited number of scenarios.
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Analytics involves recording users' actions automatically, including key presses, mouse movements, time spent on a webpage, and task flow through software modules.
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Web analytics is a form of interaction logging specifically created to analyze users' activity on websites.
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Web analytics can provide a big-picture overview of user interaction on a website and is especially valued by businesses and market research organizations.
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Learning analytics play a strong role in evaluating learners' activities in MOOCs and OERs.
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On-site analytics are used by website owners to measure visitor behavior, while off-site analytics measure a website's visibility and potential to acquire an audience on the Internet.
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Google Analytics is the most widely used on-site web analytics and statistics service, and it can provide information about who accessed the site, how long they stayed, which pages they visited, and more.
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Other analytics tools, such as Moz Analytics, TruSocialMetrics, Clicky, KISSmetrics, Crazy Egg, and ClickTale, provide additional layers of information, good access control options, and raw and real-time data collection.
Evaluation Methods: Inspections, Analytics, and Models
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This chapter introduces evaluation methods that do not require direct interaction with users.
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Inspection methods involve a researcher analyzing aspects of an interface and identifying potential usability problems.
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Heuristic evaluation is a method where researchers evaluate whether user-interface elements conform to tried-and-tested principles, guided by a set of usability principles known as heuristics.
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Heuristics closely resemble high-level design principles and help identify usability problems.
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Heuristic evaluation can be done at any stage of a design project and can complement user testing.
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Heuristic sets for evaluating websites have been developed based on Nielsen's original 10 heuristics.
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Heuristic evaluations can be broken down into three main stages: a briefing session, evaluation period, and report writing.
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Analytics involves user interaction logging to understand user behavior and identify potential usability problems.
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A/B testing is an experimental method that involves comparing two versions of a product to determine which one performs better.
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Predictive modeling involves analyzing the physical and mental operations needed to perform tasks and operationalizing them as quantitative measures.
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Fitts' law is a commonly used predictive model.
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The number of researchers needed for a heuristic evaluation depends on the product and its intended users, but employing several researchers can be resource-intensive.Heuristics and Guidelines for Evaluating Website Usability and Accessibility
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Heuristics focus on usability criteria and user experience, including interface complexity and color usage.
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Being aware of heuristics can lead to a stronger focus on design and user needs.
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Applying heuristics can be difficult, especially for those not accustomed to heuristic evaluations.
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Researchers typically have specific user tasks in mind when evaluating a functioning product.
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Evaluating early designs with mock-ups or specifications requires adapting the evaluation approach.
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Researchers may work together, recording problems identified and thinking aloud during evaluation.
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Debriefing sessions with designers prioritize problems and suggest solutions.
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Heuristic evaluation should not be viewed as a replacement for user testing.
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Heuristic evaluation can miss severe problems and report false alarms.
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Heuristic evaluation can be improved by checking researcher expertise, using multiple researchers, and providing support for using heuristics.
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Web Content Accessibility Guidelines (WCAG) are standards for ensuring web page accessibility.
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WCAG guidelines can be used as heuristics to evaluate web accessibility, with key concepts summarized as POUR (Perceivable, Operable, Understandable, and Robust).Inspections: Heuristic Evaluation and Walk-Throughs
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The text discusses different sets of guidelines and heuristics for evaluating the usability of a system, including Nielsen's usability heuristics, Shneiderman's eight golden rules, and web accessibility guidelines.
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Heuristic evaluation is a method that involves experts evaluating a system against a set of guidelines or heuristics.
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Shneiderman's eight golden rules focus on consistency, universal usability, informative feedback, closure, error prevention, easy reversal of actions, user control, and reducing short-term memory load.
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Cognitive walk-throughs involve simulating how users go about problem-solving at each step in a human-computer interaction.
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Cognitive walk-throughs focus on evaluating designs for ease of learning and are often integrated with other evaluation and design processes.
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The main steps involved in cognitive walk-throughs include identifying typical users and tasks, analyzing the action sequences, compiling a record of critical information, and revising the design to fix problems.
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Walk-throughs focus more closely on identifying specific user problems at a detailed level than heuristic evaluation.
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Semiotic engineering is the study of how signs and symbols are constituted, interpreted, and produced, and it contributes to improving the communication of principles, features, and values of UX design.
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SigniFYIng Message is an inspection procedure that evaluates the quality of semiotic engineering in UX design and assesses the quality of the messages and the strategies of communication that a piece of UX design offers to the users.
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A cognitive walk-through would typically take longer than a heuristic evaluation because it is a more detailed process.
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A cognitive walk-through would typically not be used to evaluate a whole website unless it was a small one.
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Rick Spencer developed a variation of a cognitive walk-through that addressed problems with the original form, including lengthy answers and defensive designers.Evaluation Methods: Walk-Throughs, Analytics, and A/B Testing
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Cognitive walk-throughs involve users working through a task scenario and discussing usability issues associated with dialog elements involved in the scenario steps.
-
Cognitive walk-throughs have been adapted to be less detailed and time-consuming, resulting in a more coarse-grained analysis.
-
Pluralistic walk-throughs involve users, developers, and usability researchers stepping through a task scenario and discussing usability issues.
-
Pluralistic walk-throughs involve each person assuming the role of a typical user and writing down the sequence of actions they would take.
-
Pluralistic walk-throughs are beneficial for detailed analysis and participatory design practices, but have limitations with time constraints and exploring a limited number of scenarios.
-
Analytics involves recording users' actions automatically, including key presses, mouse movements, time spent on a webpage, and task flow through software modules.
-
Web analytics is a form of interaction logging specifically created to analyze users' activity on websites.
-
Web analytics can provide a big-picture overview of user interaction on a website and is especially valued by businesses and market research organizations.
-
Learning analytics play a strong role in evaluating learners' activities in MOOCs and OERs.
-
On-site analytics are used by website owners to measure visitor behavior, while off-site analytics measure a website's visibility and potential to acquire an audience on the Internet.
-
Google Analytics is the most widely used on-site web analytics and statistics service, and it can provide information about who accessed the site, how long they stayed, which pages they visited, and more.
-
Other analytics tools, such as Moz Analytics, TruSocialMetrics, Clicky, KISSmetrics, Crazy Egg, and ClickTale, provide additional layers of information, good access control options, and raw and real-time data collection.
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