Ethical Decision Making in Data Analysis

To analyze customer data for personalized marketing

To gather a large amount of customer data

To maximize the common good (correct)

To learn how to evaluate ethical problems

To make the business more popular

To maximize profits

To gather more customer data

To benefit society (correct)

Intangible benefits like popularity

Predictions of what customers will buy

Only financial benefits

Measurable benefits and harms from each possible action (correct)

<p>Predictions of what customers will buy</p> Signup and view all the answers

<p>To maximize the common good</p> Signup and view all the answers