Ethical Decision Making in Data Analysis

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Questions and Answers

What is the goal of this lesson?

  • To analyze customer data for personalized marketing
  • To gather a large amount of customer data
  • To maximize the common good (correct)
  • To learn how to evaluate ethical problems

Why should a business aim to satisfy its customers?

  • To make the business more popular
  • To maximize profits
  • To gather more customer data
  • To benefit society (correct)

What does utility represent in decision-making?

  • Intangible benefits like popularity
  • Predictions of what customers will buy
  • Only financial benefits
  • Measurable benefits and harms from each possible action (correct)

What is one possible output of analyzing customer data mentioned in the text?

<p>Predictions of what customers will buy (B)</p> Signup and view all the answers

Why might businesses want to consider a privacy-based approach when using customer data?

<p>To maximize the common good (B)</p> Signup and view all the answers

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