Questions and Answers
What is the key factor that determines the level of local embeddedness required for a platform to successfully penetrate a foreign market?
The location-boundedness of the platform's complementors
Which type of platform is most likely to require very high levels of foreign market embeddedness?
Platforms with location-bound complementors
How does the entry mode framework discussed in the text differ from traditional entry mode research?
It considers a continuum of exploration/exploitation and embeddedness
What is the primary purpose of traditional MNEs employing platforms like crowdsourcing or the Internet of Things to access knowledge and resources in new and existing countries?
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Which of the following is a key characteristic of complementors on sharing economy platforms like Uber?
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What is the primary difference in the level of local embeddedness required between platforms like eBay and sharing economy platforms like Uber?
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What is the primary implication of the framework discussed in the text for future IB research?
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How does the entry mode framework discussed in the text differ from traditional IB research on entry modes?
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What is the primary factor that determines the level of local embeddedness required for a platform to successfully penetrate a foreign market?
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What is the primary implication of the entry mode framework discussed in the text for traditional MNEs?
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