5 Questions
What is the primary purpose of an entry mode?
To implement a product market strategy
What is an example of an export mode?
Carrying out only the marketing operation
What is a characteristic of contractual modes?
The firm partners with others to produce and market products
What type of entry mode involves the establishment of a production facility in a foreign country?
Wholly owned operation
What is a common feature of joint ventures and wholly owned operations?
The firm has full control over the production and marketing process
Study Notes
Entry Mode
- An entry mode is a structural agreement that allows a firm to implement its product market strategy.
- It enables a firm to choose between two options:
- Carrying out only the marketing operation (export modes).
- Handling both production and marketing by itself or in partnership with others (contractual modes, joint ventures, wholly owned operations).
This quiz assesses your understanding of entry modes in international business, including export modes and contractual modes such as joint ventures and wholly owned operations.
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