Podcast
Questions and Answers
What is the difference between idea generation and opportunity recognition?
What is the difference between idea generation and opportunity recognition?
- Idea generation is a structured process, while opportunity recognition is a creative one.
- Idea generation is a creative process, while opportunity recognition is a structured one. (correct)
- Idea generation requires business tools, while opportunity recognition requires creative tools.
- Idea generation involves short evaluation, while opportunity recognition involves open spirit.
What is a key step in identifying a business opportunity?
What is a key step in identifying a business opportunity?
- Having an open spirit
- Seeking industry contacts
- Evaluating ideas (correct)
- Using creative tools
What are some sources that can help generate ideas in the process?
What are some sources that can help generate ideas in the process?
- Open spirit and business tools
- Franchise and consulting
- Professional networks and internet (correct)
- Product licenses and patents
What did Archimedes discover during a bath?
What did Archimedes discover during a bath?
What did Schumpeter describe in his theory of creative destruction in 1912?
What did Schumpeter describe in his theory of creative destruction in 1912?
What is the main focus of Chapter 2.9 'Exploiting opportunities: Market entry and marketing mix'?
What is the main focus of Chapter 2.9 'Exploiting opportunities: Market entry and marketing mix'?
How are entrepreneurship, entrepreneurship, and technology management related in start-ups?
How are entrepreneurship, entrepreneurship, and technology management related in start-ups?
What role do founding personalities play in start-ups?
What role do founding personalities play in start-ups?
What is the demarcation of the customer according to Kim and Mauborgne (1999)?
What is the demarcation of the customer according to Kim and Mauborgne (1999)?
In the case of Southwest Airlines, what was their main purpose in creating a new low-cost market space?
In the case of Southwest Airlines, what was their main purpose in creating a new low-cost market space?
What is one of the steps mentioned for applying the Market Space approach?
What is one of the steps mentioned for applying the Market Space approach?
What does 'recording of value curves' involve in the Market Space approach?
What does 'recording of value curves' involve in the Market Space approach?
What is a consideration when deriving options for action in value curves?
What is a consideration when deriving options for action in value curves?
What do gyms for women position themselves between, according to the text?
What do gyms for women position themselves between, according to the text?
What was Southwest Airlines comparing its average travel cost to?
What was Southwest Airlines comparing its average travel cost to?
What is one of the criteria used to evaluate individual options in the Market Space approach?
What is one of the criteria used to evaluate individual options in the Market Space approach?
What was the main purpose of Southwest Airlines when comparing its average travel cost to those of a car and a bus?
What was the main purpose of Southwest Airlines when comparing its average travel cost to those of a car and a bus?
What is part of a product or service according to Kim and Mauborgne (1999)?
What is part of a product or service according to Kim and Mauborgne (1999)?
Based on the text, what was Southwest Airlines' focus when comparing its travel costs?
Based on the text, what was Southwest Airlines' focus when comparing its travel costs?
