Entrepreneurship - Grade 9 Supplementary Quiz

Entrepreneurship - Grade 9 Supplementary Sheet

• Market Research Techniques (SWOT, 4Ps, Segmentation):

  • Market analysis is crucial for business plans to define company goals, operational strategies, and competitive insights.
  • SWOT analysis helps businesses understand their internal (strengths, weaknesses) and external (opportunities, threats) factors.
  • The 4Ps (Product, Price, Place, Promotion) are key marketing elements.
  • Place refers to distribution methods.
  • Market segmentation is used to categorize a market into different segments, typically with similar characteristics.

• Cover Page, Logo, and Slogan of Business Plan:

  • A cover page's function is to make a good first impression and summarise key business information.
  • A logo visually represents a company's brand.
  • A slogan concisely summarizes a company's mission and values.

• Digital Marketing Basics:

  • Digital marketing utilizes digital platforms to promote products/services.
  • Content marketing involves creating and sharing valuable content to engage audience.

• SEO (Search Engine Optimization):

  • SEO helps improve a company's online visibility and ranking on search engines.
  • This increases the chances of customers finding the company website.

• PPC (Pay-Per-Click):

  • PPC is a method of online advertising.
  • Businesses pay each time a user clicks on their advertisements.

• Social Media Marketing:

  • Social media marketing is beneficial for reaching a wide audience and enabling real-time customer engagement.

• Team Building Techniques:

  • Team-building techniques (e.g., trust-building activities, communication exercises, problem-solving games) are important for effective teamwork.

• Corporate Identity (Executive Summary, Mission Statement, Values, Goals):

  • An executive summary provides a concise overview of a company’s important information.
  • The mission statement explains a company’s purpose.
  • Values define a company’s core beliefs.
  • Goals are the objectives that a company aims to fulfill.

• Advertising & Branding:

  • Advertising aims to inform and persuade the audience about products or services.
  • Branding focuses on creating a recognizable presence.
  • Slogans contribute to creating a memorable and impactful brand.

• Business Structures and Implications:

  • Sole proprietorships have one owner with full control, but limited liability.
  • Partnerships involve shared liability and resource, but ownership is divided.
  • Incorporating a business offers limited liability for shareholders.