Questions and Answers
What is the purpose of market research for firms and business companies?
To understand their service offerings and their customers to ensure that their services will be adopted as solutions to consumer needs.
Define the Market Research or Marketing Research Process.
The process of gathering, analyzing and interpreting the information about the products or the services to be offered for sale to the potential consumers.
Who collaborated in developing and reviewing the instructional material on Market Research mentioned in the text?
Educators from public and private schools, colleges and/or universities.
Where can teachers and other education stakeholders send their feedback, comments, and recommendations about the instructional material on Market Research?
Signup and view all the answers
What do firms need to recognize in order to understand the needs of the market or the customers?
Signup and view all the answers
