Entrepreneurial Mindset: Building Business Models
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Questions and Answers

Match the business model with its description:

Amazon, Ebay Subscription = Offers a long term contract to customers by paying a fixed amount Online Marketplace = A collection of different sellers in one platform Hidden Revenue = Services for free, earns revenue through ads Data Licensing/Selling = Vital information to gain profit, information is sold

Match the business type with its characteristic:

Aggregator = A network model, the company acts as a middleman between two parties Consulting = Qualified professionals that offer services based on their line of expertise Social Enterprise = Put up a business more for creating a positive change but with profit Affiliate Marketing = Commission based model

Match the business strategy with its definition:

Dropshipping = The owner has no ownership or hold of any inventory but has an E-store Network Marketing = Multi level marketing Crowdsourcing = Solicits intellectual information of users on valuable inputs for the product Razor and Blade = One item is sold at a low price or for free to intensify sales

Match the technology term with its explanation:

<p>Blockchains = Digital ledger that is irreversible and decentralised Low Touch = Minimum human assistance in selling a product Key Partners = The network of suppliers and partners that may provide any effective input Agency Based = Non core business such as advertising and digital marketing</p> Signup and view all the answers

Match the type of customer segment with its description:

<p>Mass = Unsegmented market Niche = Extremely specific needs Segmented = Segments that have very small differences Diversified = Very diverse wants and needs</p> Signup and view all the answers

Match the key activity with its description:

<p>Marketing = Promoting products Sales = Concerns selling a product Design = Forming designs of various items Development = Adding value through development</p> Signup and view all the answers

Match the customer relationship type with its description:

<p>Personal Assistant = Communicate with a real salesperson Dedicated Personal Assistance = Assigning a sales person to an individual customer Self Service = No direct relationship Automated Services = Combination of self service and automated processes</p> Signup and view all the answers

Match the channel type with its corresponding phase:

<p>Awareness = Advertising phase Evaluation = Formulate an honest opinion Purchase = Actual sales Delivery = Fulfilment stage</p> Signup and view all the answers

Match the customer value proposition type with its meaning:

<p>Functional Value = Offers a solution to a problem Emotional Value = Is pleasant to look at or attractive Economic Value = Offers a financial advantage Symbolic Value = Certain type of status is given to the customer</p> Signup and view all the answers

Match the key resource type with its description:

<p>Physical = Tangible resources like equipment or inventory Intellectual = Knowledge-based resources like patents or software Human = Resources related to personnel and skills Financial = Monetary resources available for use</p> Signup and view all the answers

Match the type of business model with its description:

<p>Manufacturer = A person or registered company that makes finished products Franchise = Provides access to a business' proprietary knowledge to sell a product under a name Direct Sales = Products are sold directly to customers (e.g., Avon, Dakki) Retailer = An entity that purchases goods to sell in small quantities to end customers</p> Signup and view all the answers

Match the type of business model with its primary characteristic:

<p>Brick and Mortar = Old-fashioned street-side store that sells to customers face-to-face E-Commerce = Buying and selling goods using the internet Nickel and Dime = Lowest price strategy model High Touch = Uses a lot of human interaction and involvement (e.g., hair salons, auto dealers)</p> Signup and view all the answers

Match the description with the corresponding type of business model:

<p>Distributor = An entity that purchases noncompeting products and resells them to retailers or customers Brick and Clicks = Combination of a business with online and physical presence Family Owned = A business owned and managed by a family Freemium = Business model like Spotify or Zoom</p> Signup and view all the answers

Match the type of business model with its revenue generation approach:

<p>Brick and Mortar = Generates revenue by selling products face-to-face in physical stores Direct Sales = Revenue comes from selling products directly to customers like Avon or Dakki Freemium = Revenue model seen in companies like Spotify or Zoom Nickel and Dime = Revenue generated through a lowest price strategy</p> Signup and view all the answers

Match the type of business model with its focus on customer interaction:

<p>High Touch = Model that heavily relies on human interaction and involvement like hair salons, auto dealers Retailer = Focuses on selling goods in small quantities directly to end customers Manufacturer = Involves making finished products by a person or registered company Franchise = Involves providing access to proprietary knowledge for selling products under a specific name</p> Signup and view all the answers

Match the type of business model with its primary operational setup:

<p>Brick and Clicks = Combination of online and physical presence in business operations E-Commerce = Operates by buying and selling goods through the internet Distributor = Operates by purchasing noncompeting products for reselling to retailers or customers Family Owned = Business setup where ownership and management are within a family</p> Signup and view all the answers

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