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Entrepreneurial Marketing Quiz

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Questions and Answers

What are the main features of Entrepreneurial Marketing?

High budget marketing, risk taking, and resourcefulness

Innovation, risk taking, and high budget marketing

Innovation, following trends, and resourcefulness

Innovation, risk taking, and resourcefulness (correct)

What is the focus of marketing and sales until there is traction in a new market?

Finding, acquiring, and keeping customers (correct)

Creating brand awareness

Maximizing profits

Building reputation and credibility

What has changed the rules of marketing according to the text?

Traditional advertising

Social media

Word-of-mouth marketing

The web (correct)

Which of the following is NOT one of the 4 Ps of marketing?

Positioning Signup and view all the answers

What is guerrilla marketing primarily focused on?

Interacting with a target group Signup and view all the answers

What is a valuable aspect of marketing through social media according to the text?

Following market trends Signup and view all the answers

What is the aim of creative content in driving sales?

To educate, inspire, and entertain people Signup and view all the answers

What is essential for a successful website according to the text?

Crisp, clean design and easy navigation Signup and view all the answers

What is a mistake to avoid when building a website according to the text?

Inaccessibility Signup and view all the answers

What do investors want to see in personal brand marketing according to the text?

The ability to build a long-term relationship and a compatible personality Signup and view all the answers

What is very important to the success of a business according to the text?

Sales and marketing Signup and view all the answers

What is the focus of guerrilla marketing according to the text?