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Entrepreneurial Marketing Quiz
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Entrepreneurial Marketing Quiz

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@WellBalancedSunstone

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Questions and Answers

What are the main features of Entrepreneurial Marketing?

  • High budget marketing, risk taking, and resourcefulness
  • Innovation, risk taking, and high budget marketing
  • Innovation, following trends, and resourcefulness
  • Innovation, risk taking, and resourcefulness (correct)
  • What is the focus of marketing and sales until there is traction in a new market?

  • Finding, acquiring, and keeping customers (correct)
  • Creating brand awareness
  • Maximizing profits
  • Building reputation and credibility
  • What has changed the rules of marketing according to the text?

  • Traditional advertising
  • Social media
  • Word-of-mouth marketing
  • The web (correct)
  • Which of the following is NOT one of the 4 Ps of marketing?

    <p>Positioning</p> Signup and view all the answers

    What is guerrilla marketing primarily focused on?

    <p>Interacting with a target group</p> Signup and view all the answers

    What is a valuable aspect of marketing through social media according to the text?

    <p>Following market trends</p> Signup and view all the answers

    What is the aim of creative content in driving sales?

    <p>To educate, inspire, and entertain people</p> Signup and view all the answers

    What is essential for a successful website according to the text?

    <p>Crisp, clean design and easy navigation</p> Signup and view all the answers

    What is a mistake to avoid when building a website according to the text?

    <p>Inaccessibility</p> Signup and view all the answers

    What do investors want to see in personal brand marketing according to the text?

    <p>The ability to build a long-term relationship and a compatible personality</p> Signup and view all the answers

    What is very important to the success of a business according to the text?

    <p>Sales and marketing</p> Signup and view all the answers

    What is the focus of guerrilla marketing according to the text?

    <p>Interacting with a target group</p> Signup and view all the answers

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