Podcast
Questions and Answers
What are the main features of Entrepreneurial Marketing?
What are the main features of Entrepreneurial Marketing?
- High budget marketing, risk taking, and resourcefulness
- Innovation, risk taking, and high budget marketing
- Innovation, following trends, and resourcefulness
- Innovation, risk taking, and resourcefulness (correct)
What is the focus of marketing and sales until there is traction in a new market?
What is the focus of marketing and sales until there is traction in a new market?
- Finding, acquiring, and keeping customers (correct)
- Creating brand awareness
- Maximizing profits
- Building reputation and credibility
What has changed the rules of marketing according to the text?
What has changed the rules of marketing according to the text?
- Traditional advertising
- Social media
- Word-of-mouth marketing
- The web (correct)
Which of the following is NOT one of the 4 Ps of marketing?
Which of the following is NOT one of the 4 Ps of marketing?
What is guerrilla marketing primarily focused on?
What is guerrilla marketing primarily focused on?
What is a valuable aspect of marketing through social media according to the text?
What is a valuable aspect of marketing through social media according to the text?
What is the aim of creative content in driving sales?
What is the aim of creative content in driving sales?
What is essential for a successful website according to the text?
What is essential for a successful website according to the text?
What is a mistake to avoid when building a website according to the text?
What is a mistake to avoid when building a website according to the text?
What do investors want to see in personal brand marketing according to the text?
What do investors want to see in personal brand marketing according to the text?
What is very important to the success of a business according to the text?
What is very important to the success of a business according to the text?
What is the focus of guerrilla marketing according to the text?
What is the focus of guerrilla marketing according to the text?
