Questions and Answers
What is the strategic process of identifying, understanding, and satisfying the needs and wants of a target market for a newly established business or startup called?
Entrepreneurial marketing
Which entrepreneur is known for work in electric vehicles with Tesla, space exploration with SpaceX, and neural technology with Neuralink?
Elon Musk
In which region does Grab, a ride-hailing and on-demand services platform, operate?
Southeast Asia
What is the role of entrepreneurship in society?
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What does marketing involve in entrepreneurial marketing?
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Study Notes
Marketing Strategy
- Identifying, understanding, and satisfying the needs and wants of a target market for a newly established business or startup is called Market Orientation.
Entrepreneurship
- Elon Musk is known for his work in electric vehicles with Tesla, space exploration with SpaceX, and neural technology with Neuralink.
Geographical Operations
- Grab, a ride-hailing and on-demand services platform, operates in Southeast Asia.
Role of Entrepreneurship
- Entrepreneurship plays a crucial role in society by driving innovation, creating jobs, and contributing to economic growth.
Entrepreneurial Marketing
- Entrepreneurial marketing involves creating and communicating value to customers, identifying market opportunities, and developing innovative marketing strategies.
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