Enhance Your New Product Evaluation Skills
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Questions and Answers

Which stage is the systematic market evaluation checklist used in?

  • The development stage
  • The idea stage (correct)
  • The testing stage
  • The marketing stage

    • What is the purpose of the systematic market evaluation checklist?

  • To develop new product/service alternatives
  • To eliminate impractical ideas (correct)
  • To determine the need for the new idea
  • To identify promising new ideas

    • How are consumers involved in the evaluation process?

  • They determine the need for the new idea
  • They develop new product/service alternatives
  • They express the chief values, merits, and benefits of new ideas (correct)
  • They cluster new product/service values

    • What happens to ideas that are incompatible with the market's values?

    <p>They are eliminated</p> Signup and view all the answers

    When should the development of a suggested product be continued?

    <p>If there is a need for the product</p> Signup and view all the answers

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