DM306 Exam Part 2

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Questions and Answers

What aspect impacts the target market based on where the consumer lives or plans to use the product?

Demographics

Economics

Technology

Geography (correct)

What is a crucial factor that contributes to impacting new product development in terms of target markets?

Distribution channels

Brand loyalty (correct)

Packaging design

Pricing strategy

What is the purpose of competitor analysis in defining the target market?

Estimating market demand

Analyzing customer demographics

Determining production costs

Identifying strengths and weaknesses of competitor products (correct)

What role does technology review play in facilitating new product development?

Evaluating existing technologies and exploring new ones Signup and view all the answers

How does lifestyles impact the target market according to the text?

By influencing how products are used based on different lifestyles Signup and view all the answers

Who is the persona design for in product development?

An individual that fits within the target market Signup and view all the answers

What is the primary purpose of creating a persona in product development?

To represent a user within the target market with specific demographics and goals Signup and view all the answers

Why is it important to include demographic information in a persona?

To ensure the design is relevant to the target market Signup and view all the answers

How does using a persona help designers during the product development process?

By focusing on user needs and goals Signup and view all the answers

What is the significance of referring back to a persona during the design development phase?

To guide decisions based on what would benefit that persona Signup and view all the answers

What are some examples of design ethnography methods mentioned in the text?

Unstructured interviews and video capture Signup and view all the answers

What is a characteristic of a non-participant observer in user research?

Taking notes and standing back from the activity Signup and view all the answers

How do design ethnography methods help in understanding users?

By giving quality feedback and insight into user thoughts Signup and view all the answers

What is the main purpose of participant observation in user research?

Understand how users interact with products firsthand Signup and view all the answers

Why are design ethnography methods considered invaluable to designers and researchers?

They help in understanding user interactions and kick-starting product development Signup and view all the answers

What is a key aspect to consider in the design of a product according to the text?

Minimising hazards and unintended consequences of use Signup and view all the answers

Why is designing a product with low physical effort important according to the text?

To ensure efficient and comfortable use Signup and view all the answers

What is a crucial consideration for product design, especially for those with limited abilities or the elderly?

Providing comfort and ease of use for users with limited abilities or elderly Signup and view all the answers

What should be avoided in implementing universal design according to the text?

Segregating or stigmatising any user group Signup and view all the answers

Why is it essential to provide effective prompting and feedback during and after task completion for any product developed?

To offer guidance and feedback to users for better interaction with the product Signup and view all the answers

What key aspect does inclusive design aim to achieve?

Meeting the needs of most people where possible without specialized adaptations Signup and view all the answers

Which country is highlighted for being progressive in disability legislation within Europe?

UK Signup and view all the answers

What is the title of the text mentioned as a good source of information on inclusive design?

Inclusive Design: Design for the Whole Population Signup and view all the answers

Following which war were actions taken concerning disability legislation?

Vietnam War Signup and view all the answers

Which country is mentioned as an early adopter of disability legislation?

Japan Signup and view all the answers

Study Notes

Defining the market is crucial in product design, starting with understanding customer needs and preferences, including factors like cost, health, environment, and social aspects.
It is important to avoid pitfalls in customer validation, such as assuming you are the customer, relying on friends or family for feedback, or assuming all customers are the same.
Three key aspects of defining the market are target market identification, competitor analysis, and technology review.
The target market is determined based on common characteristics of potential customers, including demographics, geography, lifestyles, benefits, and loyalty.
Competitor analysis involves evaluating existing competitor products to identify strengths and weaknesses and gather feedback from customers.
Technology review assesses existing technologies for product development and functionality improvement.
Creating a persona, a fictional representation of a major user group, helps in understanding user needs, preferences, and goals in product design.
Qualitative methods like empathic modeling and ethnography are valuable for understanding users by simulating their experiences and interactions with products in real-world conditions.

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Description

Learn about the importance of defining the market in Engineering Design and Manufacture. Understand how to identify customer needs and develop products accordingly.