Chapter 11 - Part 2
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Questions and Answers

What aspect of service employees' digital presence on service websites enhances customer perception, according to the text?

  • Employees' background diversity
  • Employees' clothing choices
  • Employees' product quality
  • Employees' personalities (correct)

Which company emphasizes the importance of talent for their success based on the text?

  • BlackRock
  • Partners Group Holding
  • Manulife Financial (correct)
  • Citigroup

What does Citi focus on in their professional approach?

  • Striving for hard work
  • Hiring talented employees
  • Delivering the best outcomes (correct)
  • Creating outstanding results

What is NOT mentioned as a factor affecting customer perception of service websites based on the text?

<p>Employee product quality (A)</p> Signup and view all the answers

Which of these is suggested as a way to present employees on service websites?

<p>Similar uniforms for all employees (A)</p> Signup and view all the answers

What distinguishes BlackRock's approach to success based on the text?

<p>Team effort and collaboration (D)</p> Signup and view all the answers

How do customers perceive service employees who highlight effort compared to talent?

<p>As more warm and appreciative (B)</p> Signup and view all the answers

In what context did a coffee chain conduct a 'share your ideas campaign'?

<p>To encourage creativity and input based on effort (A)</p> Signup and view all the answers

How do customers usually feel when service employees use emojis in online conversations?

<p>Warmer and more connected to the employee (B)</p> Signup and view all the answers

What effect does the use of emojis by customer service representatives have on customers?

<p>Leads to higher customer satisfaction (C)</p> Signup and view all the answers

What is the primary focus of customers when service employees use emojis in online interactions?

<p>Warmth and social connection (C)</p> Signup and view all the answers

How do customers perceive baristas who emphasize talent over effort in creating drinks?

<p>As naturally skillful and talented (D)</p> Signup and view all the answers

What are the Big 5 personality traits mentioned in the text?

<p>Extraversion, agreeableness, openness, conscientious, neuroticism (B)</p> Signup and view all the answers

Which personality trait contributes more to a store with less management involvement?

<p>Conscientious (C)</p> Signup and view all the answers

What contributes to customer satisfaction and the decision to visit the store?

<p>Positive store service climate (D)</p> Signup and view all the answers

Which employee attribute is considered more important based on the text?

<p>Helpful (C)</p> Signup and view all the answers

In the context of the text, which personality trait is synonymous with 'emotional stability'?

<p>Neuroticism (B)</p> Signup and view all the answers

What do conscientious, emotionally stable, and agreeable employees feel more positive about according to the text?

<p>Store service climate (C)</p> Signup and view all the answers

How does service employees' digital presence on service websites impact customer perception according to the text?

<p>Enhances customer perception of website and employee service quality, but not product quality</p> Signup and view all the answers

In the context of service websites, should employees be presented as similar or different according to the text?

<p>Debate between similar (e.g., wearing the same uniform) or different (e.g., different background, personalities)</p> Signup and view all the answers

What aspect of service employees' digital presence on service websites is mentioned to enhance customer perception?

<p>Service employees' pictures on service websites</p> Signup and view all the answers

What is the focus of Citi's professional approach according to the text?

<p>Emphasizes effort and striving for the best outcomes</p> Signup and view all the answers

Which company attributes their success to the talent of their employees based on the text?

<p>BlackRock</p> Signup and view all the answers

What distinguishes Manulife Financial as a successful organization according to the text?

<p>The talent of their employees</p> Signup and view all the answers

What are the Big 5 personality traits that are mentioned in the text?

<p>Extraversion, agreeableness, openness, conscientiousness, neuroticism</p> Signup and view all the answers

Which employee attributes, besides conscientious, open to experience, and agreeable, were discussed in the text?

<p>The beautiful, the cheerful, the helpful</p> Signup and view all the answers

Which personality trait contributes more to a store where there is less management involvement?

<p>Conscientious, emotionally stable, agreeable</p> Signup and view all the answers

What is the primary focus of customers when service employees use emojis in online interactions?

<p>Effort over talent</p> Signup and view all the answers

Which employee attribute is considered more important based on the text?

<p>Conscientious</p> Signup and view all the answers

What do conscientious, emotionally stable, and agreeable employees feel more positive about according to the text?

<p>Store service climate</p> Signup and view all the answers

How do customers perceive service employees when they emphasize talent over effort in creating drinks?

<p>Customers perceive service employees as less warm and more competent when they emphasize talent over effort.</p> Signup and view all the answers

What is the impact of using emojis by customer service representatives on customers' satisfaction and money spent?

<p>Using emojis by customer service representatives leads to higher customer satisfaction and increased money spent.</p> Signup and view all the answers

How do customers feel when service employees use emojis in online conversations?

<p>Customers feel higher satisfaction and warmth when service employees use emojis in online conversations.</p> Signup and view all the answers

Which personality trait contributes more to a store with less management involvement?

<p>Conscientious employees contribute more to a store with less management involvement.</p> Signup and view all the answers

In what context did a coffee chain conduct a 'share your ideas campaign'?

<p>A coffee chain conducted a 'share your ideas campaign' at two locations to gather beverage ideas from customers.</p> Signup and view all the answers

What does the study 'Service with Emoticons' reveal about the effect of emojis on customer perception?

<p>The study 'Service with Emoticons' reveals that emojis increase customer satisfaction and money spent by enhancing warmth perception.</p> Signup and view all the answers

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