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Questions and Answers
What percentage of U.S. mobile users find mobile e-mail messages difficult to read due to incorrect layouts?
What percentage of U.S. mobile users find mobile e-mail messages difficult to read due to incorrect layouts?
- 27 percent (correct)
- 40 percent
- 12 percent
- 29 percent
What percentage of newsletters use responsive design techniques to optimize their layouts for mobile devices?
What percentage of newsletters use responsive design techniques to optimize their layouts for mobile devices?
- 29 percent
- 27 percent
- 12 percent (correct)
- 40 percent
Which industry is NOT listed as one of the best performing industries in email marketing?
Which industry is NOT listed as one of the best performing industries in email marketing?
- Retail
- Computer hardware/electronics
- Education
- Healthcare (correct)
What percentage of e-mail messages reaching a user’s inbox are newsletters?
What percentage of e-mail messages reaching a user’s inbox are newsletters?
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What percentage of email recipients report email as spam, even if they know it isn’t?
What percentage of email recipients report email as spam, even if they know it isn’t?
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Study Notes
Mobile Email Challenges
- 57% of U.S. mobile users struggle with reading e-mail messages due to improper layouts.
Responsive Design in Newsletters
- Only 36% of newsletters implement responsive design techniques to enhance their layouts for mobile.
Email Marketing Industry Performance
- The retail industry is NOT recognized as one of the top-performing sectors in email marketing.
Newsletter Proportion in Inbox
- Newsletters account for 21% of all e-mails that successfully land in users' inboxes.
Spam Reporting Behavior
- 50% of email recipients classify emails as spam, even when they are aware that the messages are legitimate.
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