Email List Building Best Practices Quiz

By law, you have to get specific permission from people to send them a marketing email. This is sometimes referred to as an opt-in and there are many ways to get people to subscribe to your mailing list.

For example, you could have a pop-up on your homepage so that people can subscribe, or you can offer a hot toy for people to subscribe.

How frequently you send out your emails will depend on the type and purpose. For example, you may send out special offer and promotional emails when they are available, or you may send out a newsletter once a month. It's important to keep the number of promotional communications to a minimum to avoid potentially annoying and alienating your subscribers.

<p>A 'call to action' is what you want to get the reader to do after reading the email.</p> Signup and view all the answers

<p>Examples of 'call to action' include encouraging the reader to click a link to buy a product, sign up for a service, or register for an event.</p> Signup and view all the answers

<p>Regularly clean and update the email list, use double opt-in to confirm subscriptions, and segment the list for targeted communication</p> Signup and view all the answers

<p>Businesses should obtain explicit consent from individuals before adding them to the email list and provide clear options for unsubscribing</p> Signup and view all the answers

<p>A clean and engaged email list ensures better deliverability, higher engagement rates, and compliance with anti-spam regulations, leading to more successful marketing campaigns</p> Signup and view all the answers