Marketing Distribution Channels Quiz

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Which type of distribution involves making a product available in as many outlets as possible?

Targeted Distribution

Selective Distribution

Exclusive Distribution

Intensive Distribution (correct)

What is a key characteristic of exclusive distribution?

It requires dealers to provide extensive after-sales service.

A limited number of dealers have exclusive rights to sell products in designated areas. (correct)

Multiple dealers are allowed to distribute in a territory.

Products are made available in every retail outlet.

Which of the following is NOT a criterion used for evaluating major channel alternatives?

Economic criteria

Marketing mix adoption (correct)

Control issues

Adaptive criteria

For which type of products is selective distribution primarily used?

Shopping Goods Signup and view all the answers

What does channel management primarily involve?

Evaluating channel members and maintaining relationships. Signup and view all the answers

What is a marketing/distribution channel?

A collection of independent organizations that help deliver a product or service to consumers. Signup and view all the answers

How do intermediaries primarily add value in distribution channels?

By reducing the number of necessary transactions to deliver products. Signup and view all the answers

Which of the following best describes upstream partners?

Firms that provide raw materials and resources required for production. Signup and view all the answers

What is a significant benefit of having a strong distribution system?

Enhanced competitive advantage. Signup and view all the answers

What does the term 'value delivery network' refer to?

A cooperative relationship between a company and its suppliers, distributors, and customers. Signup and view all the answers

Which of the following is NOT a function typically assigned to channel members?

Inventory Control Signup and view all the answers

What type of conflict arises among firms at the same channel level?

Horizontal conflict Signup and view all the answers

What is the purpose of channel levels in a distribution channel?

To describe each marketing intermediary's role in moving products closer to buyers. Signup and view all the answers

Which type of marketing channel consists of independent businesses aiming to maximize their own profits?

Conventional marketing channel Signup and view all the answers

What characterizes a Vertical Marketing System (VMS)?

All channel members act as a unified system. Signup and view all the answers

What is the function of matching within distribution channels?

To align consumer demand with product supply. Signup and view all the answers

What is a key feature of a Corporate Vertical Marketing System?

Common ownership oversees the production and distribution stages. Signup and view all the answers

Which of the following best describes horizontal conflict in marketing channels?

Conflicts occurring among retailers in the same market segment. Signup and view all the answers

In which system do independent firms at different levels of distribution join together through contracts?

Contractual Vertical Marketing System Signup and view all the answers

What type of channel conflict happens between a parent company and its resellers?

Vertical conflict Signup and view all the answers

The Administered Vertical Marketing System coordinates production and distribution primarily through which factor?

The size and power of one party Signup and view all the answers

What is a defining characteristic of a horizontal marketing system?

Companies at the same level join to exploit a marketing opportunity. Signup and view all the answers

Which of the following best exemplifies a multichannel distribution system?

A coffee shop that sells in-store and through grocery distributions. Signup and view all the answers

What primary objective should be considered when setting channel objectives?

The targeted level of consumer service. Signup and view all the answers

In the context of channel design decisions, what does disintermediation refer to?

Removal of intermediaries from the supply chain. Signup and view all the answers

Which factor is NOT typically considered when analyzing consumer service needs?

The historical sales data of competing companies. Signup and view all the answers

Which distribution type allows for the widest market coverage?

Intensive distribution. Signup and view all the answers

In terms of identifying major alternatives, which type of intermediary involves a higher level of direct relationship with consumers?

Company sales force. Signup and view all the answers

Which is a key consideration when evaluating major alternatives in channel design?

The roles of each channel member in terms of service. Signup and view all the answers