Marketing Distribution Channels Quiz
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Questions and Answers

Which type of distribution involves making a product available in as many outlets as possible?

  • Targeted Distribution
  • Selective Distribution
  • Exclusive Distribution
  • Intensive Distribution (correct)

    • What is a key characteristic of exclusive distribution?

  • It requires dealers to provide extensive after-sales service.
  • A limited number of dealers have exclusive rights to sell products in designated areas. (correct)
  • Multiple dealers are allowed to distribute in a territory.
  • Products are made available in every retail outlet.

    • Which of the following is NOT a criterion used for evaluating major channel alternatives?

  • Economic criteria
  • Marketing mix adoption (correct)
  • Control issues
  • Adaptive criteria

    • For which type of products is selective distribution primarily used?

    <p>Shopping Goods</p> Signup and view all the answers

    What does channel management primarily involve?

    <p>Evaluating channel members and maintaining relationships.</p> Signup and view all the answers

    What is a marketing/distribution channel?

    <p>A collection of independent organizations that help deliver a product or service to consumers.</p> Signup and view all the answers

    How do intermediaries primarily add value in distribution channels?

    <p>By reducing the number of necessary transactions to deliver products.</p> Signup and view all the answers

    Which of the following best describes upstream partners?

    <p>Firms that provide raw materials and resources required for production.</p> Signup and view all the answers

    What is a significant benefit of having a strong distribution system?

    <p>Enhanced competitive advantage.</p> Signup and view all the answers

    What does the term 'value delivery network' refer to?

    <p>A cooperative relationship between a company and its suppliers, distributors, and customers.</p> Signup and view all the answers

    Which of the following is NOT a function typically assigned to channel members?

    <p>Inventory Control</p> Signup and view all the answers

    What type of conflict arises among firms at the same channel level?

    <p>Horizontal conflict</p> Signup and view all the answers

    What is the purpose of channel levels in a distribution channel?

    <p>To describe each marketing intermediary's role in moving products closer to buyers.</p> Signup and view all the answers

    Which type of marketing channel consists of independent businesses aiming to maximize their own profits?

    <p>Conventional marketing channel</p> Signup and view all the answers

    What characterizes a Vertical Marketing System (VMS)?

    <p>All channel members act as a unified system.</p> Signup and view all the answers

    What is the function of matching within distribution channels?

    <p>To align consumer demand with product supply.</p> Signup and view all the answers

    What is a key feature of a Corporate Vertical Marketing System?

    <p>Common ownership oversees the production and distribution stages.</p> Signup and view all the answers

    Which of the following best describes horizontal conflict in marketing channels?

    <p>Conflicts occurring among retailers in the same market segment.</p> Signup and view all the answers

    In which system do independent firms at different levels of distribution join together through contracts?

    <p>Contractual Vertical Marketing System</p> Signup and view all the answers

    What type of channel conflict happens between a parent company and its resellers?

    <p>Vertical conflict</p> Signup and view all the answers

    The Administered Vertical Marketing System coordinates production and distribution primarily through which factor?

    <p>The size and power of one party</p> Signup and view all the answers

    What is a defining characteristic of a horizontal marketing system?

    <p>Companies at the same level join to exploit a marketing opportunity.</p> Signup and view all the answers

    Which of the following best exemplifies a multichannel distribution system?

    <p>A coffee shop that sells in-store and through grocery distributions.</p> Signup and view all the answers

    What primary objective should be considered when setting channel objectives?

    <p>The targeted level of consumer service.</p> Signup and view all the answers

    In the context of channel design decisions, what does disintermediation refer to?

    <p>Removal of intermediaries from the supply chain.</p> Signup and view all the answers

    Which factor is NOT typically considered when analyzing consumer service needs?

    <p>The historical sales data of competing companies.</p> Signup and view all the answers

    Which distribution type allows for the widest market coverage?

    <p>Intensive distribution.</p> Signup and view all the answers

    In terms of identifying major alternatives, which type of intermediary involves a higher level of direct relationship with consumers?

    <p>Company sales force.</p> Signup and view all the answers

    Which is a key consideration when evaluating major alternatives in channel design?

    <p>The roles of each channel member in terms of service.</p> Signup and view all the answers

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